Jessica Don's profile

Subscriptions

Sort by

Lean phase: Channels   Aim: This post outlines the channels that have been explored - headmen, sales agents, Natasha and retailers -  and the effectiveness of each of these channels. The primary archetypes that the Fuel project aims to reach through these channels are; those who value the use of firewood as fuel, those who value the portability of the stoves and those who value convenience. Channels: Headmen collecting EOIs; By using village headmen as a lead generation for...

Jessica Don
by Jessica Don
4 Votes
Comments 1
Jessica Don

Lean phase: Customer Segment   Aim: To identify the customers which the Sustainable Fuel project targets.    Our main focus is on customer groups (e.g. indigenous Fijian women), but also on those that relate to the archetypes found in December 2018:    preference for cooking;  portability;  expense decrease;  simplicity of use;  decreased cooking time;  healthier and safer;  peer pressure;  recreational use.    These...

Jake Hawkins
by Jake Hawkins
4 Votes
Comments 1
Jake Hawkins

Experiment Design: https://docs.google.com/document/d/1Hntor7ib9AlxXcN1pdusAj2qUCpi-60ehIQoQkZHzUA/edit     Lean Phase: Channels   Assumption: Headmen are willing to act as a sale agent or point of contact using a feasible system    Results: Green light    The primary metrics for this experiment were the number of headmen that expressed interest within the allocated time frame which was 1.5 weeks and which option they preferred. Five headmen were surveyed.    All...

Jessica Don
by Jessica Don
6 Votes
Comments 3
Jessica Don

Blog subscription

Use the button above to subscribe or unsubscribe to the blog. This will notify you when new blog posts appear.

Blog post subscriptions

This lists any individual blog posts you may have subscribed to, which will notify you when people post new comments. Unsubscribing from the blog using the button above will not affect these subscriptions.

No posts found.
 

Jessica Don

Australia

Joined this community on Feb 19, 2019

Bio I am currently in my second year of studying Environmental Engineering. I work part time and enjoy physical activity.

University or Company
UOW

Degree or Work area
Engineering

Country you Trekked/are Trekking in
Fiji

Reputation ranking

Ranking
160
Points
108

Following

0 in this community