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Lean Phase: The lean phase of the poster experiment is channels. We worked on validating advertisements in the blantyre region.   Assumption: The Blantyre experiment was designed to test the assumption that people in urban regions will interact with a poster advertising solar and to get in contact via USSD.   Results: The experiment hit red light, there were no interactions with the USSD system.   However things learnt Posting posters act similar to doctor Kunta, which...

Michael Koschel
by Michael Koschel
1 Votes
Comments 0
Michael Koschel

Introduction: The proxy product the energy team has been using in July had features and problems that the July team was not satisfied with. In particular, the AC charger and the lead-acid battery of the GDLite were identified as areas that need to change; This is due to the risk of overcharging when charged through an AC connection. The desire to change from lead-acid to lithium-ion is driven by the short lifespan of lead-acid batteries as discussed in a previous post. The product should...

Hannah Slade
by Hannah Slade
1 Votes
Comments 1
Hannah Slade

Project Everest Ventures’ (PEV) GD-lite 8017A offers access to a safe, reliable and affordable source of lighting and a way for them to charge their mobile devices at home. In providing LED light bulbs, health and safety risks of using candles and paraffin as a main source of lighting is mitigated. This leads to improved quality of life and greater long-term benefits. Furthermore, the reliability of the lighting provided in the GD light system offers a means for community members to...

Max Telford
by Max Telford
0 Votes
Comments 1
Max Telford

The customer segment of the lean phase identifies who is being served by the solar product solution and their needs. Through sales and interviews with existing customers, a proposed customer segments was identified.   In Malawi, 90% of the population do not have access to power. For the remaining 10%, ESCOM is extremely unreliable. The focus for the solar team is increasing the accessibility and reliability of electricity, with a focus on lighting and phone charging. When electricity is...

Hannah Slade
by Hannah Slade
0 Votes
Comments 1
Hannah Slade

The Solar Consulting team have hit the ground running in December, growing momentum for the summer to come.  Very positive feedback was received on the benefits of the product, however, there were many maintenance issues. These are heavily linked to poor care of the product, and further educational practices were put in place.  There has been an emphasis on increasing product distribution opportunities. This was executed through community meetings and face to face sales, along with...

Patrick Edwards
by Patrick Edwards
6 Votes
Comments 2
Patrick Edwards

Content: Lean Phase - Customer Segment Assumption - Early adopters of pico solar systems are in urban areas of Blantyre, aged 25-55, use ESCOM or candles as their main light source and find it unreliable or expensive. Time Period - 2 weeks Success Metric: The number of people that fit within the assumed criteria. Criteria: Green light - Target this segment as potential customers, and implement sales tactics. Success Point - ≥80% of people are aged 25-55, use ESCOM or...

Michael Koschel
by Michael Koschel
4 Votes
Comments 1
Michael Koschel

Content: Lean Phase - Channels Assumption - Holding Demonstrations/Blantyre community meetings is an effective way to sell our product to our customer segment Time Period - 4 weeks Success Metric: Number of Products sold in a one month period, total to sustainability given an agent would be selling them over the course of the year. Assuming paying an agent would cost no more than 20,000 AUD /year or 1,666 AUD / month and the current profit margin from upfront of sales is...

Michael Koschel
by Michael Koschel
4 Votes
Comments 4
Michael Koschel

[Proposed Experiment]: Solar Consulting Malawi - Blantyre Poster experiment - December 2018   Lean Phase: Channels Assumption: People in urban regions will interact with a poster advertising solar and to get in contact via USSD. Time Period: 2 weeks Success Metric: Number of people from Blantyre interacting with the USSD system is enough to convert 4 sales at the current ratio of 20 EOI to sales. The USSD system costs 45,000 kwacha and 15,000 kwacha/month and to place 40 posters...

Michael Koschel
by Michael Koschel
7 Votes
Comments 5
Michael Koschel

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Michael Koschel

Australia

Joined this community on Oct 27, 2018

University or Company
UON

Degree or Work area
Engineering

Country you Trekked/are Trekking in
Malawi

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