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The January Health Team had three primary focuses; completing the offer testing stage, preparing currency test experiments and finalising the experiments for research protocol. The full outline can be found in the attached document, and an abridged summary can be found below.   The first focus broke down to two elements. Firstly, the problem statement was synthesised and offer tests were executed, and currency testing experiments were designed.   Offer Testing Posts Experiment...

Isabelle Kohout
by Isabelle Kohout
1 Votes
Comments 2
Isabelle Kohout

Reference to Experiment Post: This experiment focussed on validating the assumption that clinicians identify with the problem that they feel frustrated by not having quality time with their patients and that they want better health outcomes for their patients. The long term goal was to initiate communication with heads of clinics and build relationships. Reassert Lean Phase:  Problem  Assumption: People within our customer segment identify with the problem described as ‘you...

Isabella Strapp
by Isabella Strapp
8 Votes
Comments 2
Isabella Strapp

Reference to Experiment Post:  https://projecteverest.crowdicity.com/post/796220 Lean Phase:  Problem Assumption: People within our customer segment identify with a particular way of describing a problem. Results: Between 6 and 12 people clicked on the links Zero people registered Validated Learning: The experiment was planned to be quantitative and conducted through the channel identified; posts on Malawian medical Facebook groups. We then identified and applied for...

Catherine Edwards
by Catherine Edwards
5 Votes
Comments 3
Catherine Edwards

The December Health Team had two primary focuses; doing the groundwork to facilitate the project’s focus on clinicians as a customer segment and preparing the research protocol for execution. The full outline can be found in the attached document, and an abridged summary can be found below.   The first focus broke down to two elements. Firstly, customer segment interviews and empathising were done to garner a deep understanding of the customer segments and synthesis of the problem...

Gabriel Raubenheimer
by Gabriel Raubenheimer
4 Votes
Comments 1
Gabriel Raubenheimer

CONTENT: Lean Phase: Problem Assumption: People within our customer segment identify with the problem described as ‘Increase quality of time with patients’ and ‘Get more quality time with your patients’. Time Period: January 2019 Project Weeks 1 - 2 Metric: Percentage of people responding non-negatively to the email/text they receive. CRITERIA: Green Light: Proceed with currency testing with currently identified early adopters. Success point:  20% non-negative...

Madeleine McArthur
by Madeleine McArthur
4 Votes
Comments 2
Madeleine McArthur

CONTENT: Lean Phase: Problem Assumption: People within our customer segment identify with a particular way of describing a problem. Time Period: January 2019 Project Weeks 1 - 2 Metric: Click Through Rate: Percentage of people that click on the link in the post.    CRITERIA: Green Light: Proceed with currency testing with currently identified early adopters. Success point: 1% Orange Light: Optimise the offer by describing it differently and retesting....

Madeleine McArthur
by Madeleine McArthur
6 Votes
Comments 2
Madeleine McArthur

From extensive research into and interviews of clinicians and other medical professionals, deep insights into the experiences of these people were uncovered. This allows the team to understand how we might best serve these segments, and who within them might be our early adopters. Insights The clinicians engaged operate in public clinics in the Blantyre District. Communities and clinics there are intertwined - clinic initiatives such as educational programs and structured clinical days...

Isabella Strapp
by Isabella Strapp
11 Votes
Comments 1
Isabella Strapp

Reference to Experiment Post: https://projecteverest.crowdicity.com/post/621942 The experiment was focussed on validating the assumption that Heads of Clinics were the appropriate customer segment to be identified as our early adopters. The long-term goal was to discover the challenges clinicians face within the health care system and identify whether they are currently taking actions to solve the same challenges. Reassert Lean Phase:  Customer segment Assumption: The...

Madeleine McArthur
by Madeleine McArthur
10 Votes
Comments 3
Madeleine McArthur

CONTENT: Lean Phase: Problem Assumption: People within our customer segment are actively seeking to alleviate their frustration with inefficiency/ineffectiveness of health care delivery. Time Period: Week 3 of December 2018 Projects Metric: Percentage of people asking relevant questions when approached with offer. CRITERIA: Green Light: Proceed with currency testing with currently identified early adopters. Success point: 30% of people within a specific...

Gabriel Raubenheimer
by Gabriel Raubenheimer
8 Votes
Comments 5
Gabriel Raubenheimer

CONTENT Lean Phase:  Customer segment Assumption : The purpose of experimentation is to validate who, within our current customer segment (Heads of Clinics), will be our early adopters. Time Period:  December Project Weeks 1 - 2 Success Metric: % of people within the customer segment (Heads of Clinics), that identify that they are currently taking action to solve the same problem. CRITERIA Green Light  - Proceed with proposed offer testing experiment using channels...

Ella Grier
by Ella Grier
8 Votes
Comments 8
Ella Grier

I believe data is one of the most important tools we have, as an entrepreneurial organisation. By definition, we operate in an area of uncertainty. By definition, (good) data provides certainty. It is a phenomenally powerful tool in aiding our decision making, and it's excellent to see a FarmEd wide push toward collecting more data.   Our next step is to ask ourselves  why we are collecting this data, and then let that inform  how  we collect it - beginning with the end in mind....

Gabriel Raubenheimer
by Gabriel Raubenheimer
10 Votes
Comments 10
Gabriel Raubenheimer

As our spreadsheets grow fatter and fatter, the FarmEd Fiji team is hard at work building databases to supplement/replace them. This is important because it allows for much greater integration with other programs (crucially, the FarmEd app). From Cambodia, here are some important ideas about that design, following on from a conversation between the two countries, with the aim of expanding that discussion and opening it up to you beautiful people.   International Focus Having a...

Gabriel Raubenheimer
by Gabriel Raubenheimer
28 Votes
Comments 7
Gabriel Raubenheimer

The build - measure - learn cycle is key to the lean startup model, and FarmEd Field Development has identified facilitating this as a priority. This will allow us to continuously iterate, affirm (or refute) the validity of our ideas, and provide stakeholders with a concrete PoC. Ultimately, this iteration is a key way to maximise the chance of FarmEd's long-term success.   As we dig deep into the build stage with a functional test farm coming to fruition, we've been asking ourselves...

Gabriel Raubenheimer
by Gabriel Raubenheimer
14 Votes
Comments 21
Gabriel Raubenheimer

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