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Activity for Mark Jenkin

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Project Summary

The India Energy Infrastructure team began operations in the country for the first time in July. The main goals were to establish a presence in the local community and develop a foothold for future expansion. Primary and secondary research was undertaken, empathising with locals to uncover potential customer segments and the problems they face.  The team in July initially focused on becoming accustomed to the local culture, performing preliminary secondary research into the state of energy...

Mark Jenkin
by Mark Jenkin
Comments 2
Mark Jenkin
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Adopted Experiment

Lean Phase: Solution Assumption: Potential customers are willing to pay for a solution to their energy reliability and quality problems.  Time Box: 2 weeks or until statistically significant (December project weeks 2-3)  Success Metrics: Percentage of people who pay for information to energy problems.  CRITERIA Green Light Proceed - Solution ideation leading to specific Price Testing, including further research into solutions including potential pricing, manufacturing and potential...

Mark Jenkin
by Mark Jenkin
Comments 4
Mark Jenkin
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Adopted Experiment

Lean Phase: Unique Value Proposition  Assumptions: Households in the areas surrounding Phulnakhara wish to improve the reliability, price and health effects of their current energy solution  Time Box: 2 weeks (January project weeks 1-2)  Success Metric:  60% of people who ask for more information about a solution to a specific UVP 60% of people who give us a phone number Aim to run offer test with 3 different customer segments within a 2 week period; 20 small businesses, 5 large...

Mark Jenkin
by Mark Jenkin
Comments 4
Mark Jenkin
Idea thumbnail
Adopted Experiment

Lean Phase: Channels  Assumptions: Households in the areas surrounding Phulnakhara wish to improve the reliability of their current energy solution  Time Box: 3 weeks (January project weeks 1-3)  Success Metric:  60% of people who ask for more information about a solution to a specific UVP 60% of people who give us a phone number Aim to run offer test with 3 different customer segments within a 2 week period; 20 small businesses, 5 large businesses and 50 rural area homes. The...

Mark Jenkin
by Mark Jenkin
Comments 5
Mark Jenkin
Idea thumbnail
Experiment Results

Lean Phase: Solution Assumption The assumption that potential customers are willing to pay for a solution to their energy reliability and quality problems was correct. Time Box  The time box of 2 weeks was reasonable to test 12 individuals but this is not statistically significant. The test was performed in December project weeks 3-4 Success Metrics  The success metric changed from the percentage of people who pay for information to their energy problems, to the amount of people...

Mark Jenkin
by Mark Jenkin
Comments 2
Mark Jenkin
Idea thumbnail
Experiment Results

Offer Test experiment Results Lean Phase Value Proposition (Offer Testing)   Assumptions The assumption that the areas surrounding Phulnakhara wish to improve the reliability of their current energy solution was proven valid for most areas. It should be said that the data could be skewed to some areas. However, It was expected that not all people would have issues due to the varying levels of wealth.   Time Box The time box of one week (29/11/19 to 5/12/19) that was set out...

Mark Jenkin
by Mark Jenkin
Comments 2
Mark Jenkin
Idea thumbnail
Proposed Experiment

Lean Phase:  Solution   Assumption:  Potential customers are willing to pay for a solution to their energy reliability and quality problems.   Time Box : 2 weeks or until statistically significant (December project weeks 2-3)   Success Metrics : Percentage of people who pay for information to energy problems.   CRITERIA Green Light Proceed - Solution ideation leading to specific Price Testing, including further research into solutions including potential pricing,...

Philip Rowe
by Philip Rowe
Comments 1
Philip Rowe
Idea thumbnail
Proposed Experiment

Lean Phase: Value Proposition (Offer Testing)   Assumptions: Households in the areas surrounding Phulnakhara wish to improve the reliability of their current energy solution.    Time Box: 29/11/19 to 5/12/19 (1 week)   Success Metric:  % of people who ask for more information about improving the reliability of their energy and give us a phone number. Aim to run offer test with 50 people within a 1 week period.   CRITERIA Green Light: Proceed to currency testing...

Mark Jenkin
by Mark Jenkin
Comments 3
Mark Jenkin
 

Mark Jenkin

Adelaide, Australia

Joined this community on Oct 1, 2019

University or Company
University of Adelaide

Degree or Work area
Mechanical Engineering/Finance

Country you Trekked/are Trekking in
India

What is thirteen plus four?
Human

Reputation ranking

Ranking
62
Points
268