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Channels

Lean phase : Channels Aim : FarmEd is currently using a business-to-customer (B2C) sales model, with the channels being door-to-door sales and Facebook.  In the future FarmEd plans to use a business-to-business (B2B) sales model, where FarmEd sells the application to businesses which purchase produce to distribute to farmers.      Door-to-Door (B2C) FarmEd has been contacting customers through door-to-door sales. This is used during all phases of the channels phase, and...

Joyce Chen
by Joyce Chen
5 Votes
Comments 1
Joyce Chen
Solution

Lean Phase: Solution   Aim: FarmEd delivers timely and tailored agricultural information to farmers through a smartphone application which identifies pest and diseases in farmers’ crops, and advises treatment methods.    This post outlines: Previous solutions explored The current solution Evidence for the current solution Next moves   FarmEd’s solution aims to achieve goals 1 and 2 of the UN Sustainable Development Goals ( https://sustainabledevelopment.un.org/ ):...

Isabelle Lance
by Isabelle Lance
5 Votes
Comments 2
Isabelle Lance
Proposed Experiment

Lean Phase : Channels   Assumption: Existing customers can be an effective sales channel for our product.  This can be done by incentivising customers to refer our people to our product. A potential incentive can be that: a customer can receive a 1 month of our product for free if they refer 5 people, 2 months free if they refer 10 people etc.   Time Box : 5 weeks   Key Metrics :  Number of people who purchased the app after being referred by an existing customer....

Joyce Chen
by Joyce Chen
6 Votes
Comments 1
Joyce Chen
Proposed Experiment

Lean Phase : Channels   Assumption : Influential individuals outside of PEV will sell the FarmEd service. These influential individuals will be effective sales agents.   Time Box : 3 weeks   Key Metrics :  Number of middlemen recruited as sales agents. This metric measures the assumption: Influential individuals outside of PEV will sell the FarmEd service. Number of sales made by the external representatives. This metric measures the assumption: These influential...

Joyce Chen
by Joyce Chen
6 Votes
Comments 1
Joyce Chen
Proposed Experiment

Lean phase : Channels   Assumption : Businesses and organisations, specifically resorts and exports,  are willing to distribute the FarmEd application.    Time Box : 3 weeks   Key Metrics: The % of interviewed businesses and organisations that agreed to be sales agents.  The number of sales received through these businesses and organisations.   Note: Financially invested institutions (e.g. hotels, resorts, or exporters) are less likely to be willing to distribute the...

Joyce Chen
by Joyce Chen
6 Votes
Comments 1
Joyce Chen
Proposed Experiment

Lean Phase : Channels   Assumption : The FarmEd service (i.e. Facebook chatbot) can be sold through Facebook using M-Paisa as a payment method.   Time Box : 3 weeks   Key Metrics: Number of people purchasing the FarmEd service via Facebook.   Success Point: 60 people purchasing the FarmEd service via Facebook.   Green Light: Proceed with Facebook as a sales channel.   Orange Light Range: 20 - 59 people purchasing the FarmEd service via Facebook....

Joyce Chen
by Joyce Chen
6 Votes
Comments 1
Joyce Chen
 

Joyce Chen

Sydney, Australia

Joined this community on Jun 7, 2019

University or Company
University of Sydney

Degree or Work area
Commerce (Finance)

Country you Trekked/are Trekking in
Fiji

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