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Project Summary

December 2019 marked the fifth month of operations for Hidden Hunger. The work of December 2019 can be divided into two pillars: 1/ Customer segment B: establishing partnerships with NGOs and businesses. Improving our understanding of the viability of customer segment B. 2/ Utility testing: how can we make the app Malawi-specific? December 2019 Experiment Results: Utility Testing: Experiment: https://projecteverest.crowdicity.com/post/2805920 (Food Accessibility Experiment:...

Briana Bessell
by Briana Bessell
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Comments 1
Briana Bessell
Experiment Results

Lean Phase:  Utility Testing   Assumption:  Nutritionists in each of the 28 districts in Malawi will provide information on the types of food specifically available in their district. Time Box: December Week 1-2  Purpose: To obtain district-specific information regarding food accessibility in order to ensure USTAWI is a more district tailored application.  Success Metric: Obtain information on each food listed in the app from nutritionists across different districts....

Briana Bessell
by Briana Bessell
0 Votes
Comments 4
Briana Bessell
Proposed Experiment

Lean Phase: Unique Value Proposition Purpose: To carry out a Pilot test with stakeholders. Assumptions:  1. Stakeholders will be interested in using the USTAWI application to record nutrition information on local Malawians they help. 2. Employees will use the application on local Malawians when they are out working. Time Box: January Weeks 1-4 Success Metric:  Number of Successful Pilot test run or ongoing at the end of the month. CRITERIA: Green Light: Having stakeholders...

Angus Roberts
by Angus Roberts
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Comments 3
Angus Roberts
Proposed Experiment

Lean Phase: Unique Value Proposition   Purpose:  - Accessibility: To obtain information about the remaining foods listed in the USTAWI that is Malawi specific and the food accessibility from market vendors and Super markets. - Recognisability: To continue to assess if the Malawian locals find PEV provided images of food on the USTAWI app recognisable   Assumption:    Accessibility: That super markets in Blantyre and market vendors in Blantyre Market, Limbe Market,...

Angus Roberts
by Angus Roberts
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Comments 1
Angus Roberts
Proposed Experiment

  Lean Phase: Unique Value Proposition Purpose: To obtain a pilot test with stakeholders. Assumption: Potential stakeholders in Malawi are willing to meet with PEV. They will understand the barriers towards solving malnutrition. These stakeholders will be interested in the USTAWI application and will express an interest in a partnership/participating in a pilot test. Time Box: January week 2-3 Success Metric: Number of additional groups interested in the app and B2B solution....

Angus Roberts
by Angus Roberts
0 Votes
Comments 1
Angus Roberts
Adopted Experiment

Lean Phase: Utility Testing Assumption: Nutritionists in each of the 28 districts in Malawi will provide information on the types of food specifically available in their district. Time Box: December Week 1-2  Purpose: To obtain district-specific information regarding food accessibility in order to ensure USTAWI is a more district tailored application.  Success Metric: Obtain information on each food listed in the app from nutritionists across different districts.  CRITERIA Green...

Briana Bessell
by Briana Bessell
0 Votes
Comments 1
Briana Bessell
Experiment Results

Lean Phase : Utility Testing Purpose: To obtain information about food accessibility for the foods listed in the USTAWI that is Malawi specific. Assumptions : Market vendors in Blantyre, Limbe and Nancholi markets, will provide information about food accessibility for all food listed in the USTAWI app that is Malawi specific. Food information will also be acquired in supermarkets. Time Box : December 2019 Weeks 1-4 Success Metric: Information will be obtained about the...

Lucas Fagundes-Lydon
by Lucas Fagundes-Lydon
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Comments 2
Lucas Fagundes-Lydon
Experiment Results

Experiment Post Reference:   https://projecteverest.crowdicity.com/post/2776460 Lean Phase:  Customer Segment Assumption: 1. NAYO is willing to use the USTAWI application in a pilot test. They will provide feedback on the effectiveness of solving issues surrounding malnutrition. 2. NAYO will be willing pay to use the USTAWI application Time Box:  Commence December Week 2 Success Metric:   Willingness of NAYO to follow the MOU and agree to the payment subscription...

Lucas Fagundes-Lydon
by Lucas Fagundes-Lydon
0 Votes
Comments 7
Lucas Fagundes-Lydon
Proposed Experiment

Lean Phase: Solution Purpose:  1. To completely map agriculture in the Blantyre district, in order to improve the crop feature of the USTAWI application. 2. Introduce Hidden Hunger to crop and livestock owners - gauge interest in being part of the application in the future Assumptions:  1. Agriculture companies willingly tell us the food they manufacture 2. Supermarket managers at Shoprite, SPAR, and the Peoples Market, willingly tell us where they source their food. 3....

Jarrod Balcomb
by Jarrod Balcomb
0 Votes
Comments 2
Jarrod Balcomb
Adopted Experiment

Lean Phase: Customer Segment Assumption: 1. NAYO is willing to use the USTAWI application in a pilot test. They will provide feedback on the effectiveness of solving issues surrounding malnutrition. 2. NAYO will be willing pay to use the USTAWI application Time Box: Commence December Week 2 Success Metric:   Willingness of NAYO to follow the MOU and agree to the payment subscription https://docs.google.com/document/d/16l1SVvJgT5YfvQD2p97Brump6q2hvXBeAOySQQF96mk/edit...

Jarrod Balcomb
by Jarrod Balcomb
0 Votes
Comments 1
Jarrod Balcomb
Adopted Experiment

Lean Phase:  Utility Testing Purpose:  To assess if the Malawian locals find PEV provided images of food on the USTAWI app recognisable Assumptions:   - That market vendors in Blantyre Market, Limbe Market and Nancholi Market will articulate how recognisable they find our images of food. - Further information can be presumably gained from the locals our surveyors encounter in their research. - Assumption exists that if the locals find the food unrecognisable, that they can offer...

Lucas Fagundes-Lydon
by Lucas Fagundes-Lydon
1 Votes
Comments 3
Lucas Fagundes-Lydon
Post Not Ready

Lean phase: Solution Aim: To conduct utility testing for 400 customers. Time Period: 4 Months Success Metrics Success Metric:   1. LTV (average loan size) is greater than $60. Green light - finalise features Success Point: LTV is >$60 Orange light – Iterate features of the service in order to increase LTV. Failure point: LTV is <$40. Red light – Change the features of the service.   2. Viral co-efficient is greater than 0.13 Green light – Finalise features Success...

Emily Collins
by Emily Collins
1 Rating
Comments 3
Emily Collins
Post Not Ready

Lean Phase: Channels Assumption: An increase in microfinance loans in Aimsen via the distribution channels of chiefs (5) and sales agents (5) Time Box: 4 months Key Metrics: Number of distribution channels in Holcomb and surrounding areas determined viable from primary and secondary research.  Success Metrics Success Metric: Offer Rate Conversion(ORC) is greater than 33% Green Light (Proceed): Proceed with individual experiments testing the success of both sales agents and...

Umi Susindran
by Umi Susindran
1 Rating
Comments 4
Umi Susindran

Reference to Experiment Post: [Proposed Experiment]: Group 2; Microfinance - Utility Testing with Farmers (F2F) Experiment post: https://projecteverest.crowdicity.com/post/2444870 Lean Phase: Solution Assumption: A microfinance loan can provide value to farmers who are seeking to expand their business. Farmers see high usefulness in a service which will improve accessibility to loan. Farmers see high usefulness in a service which will provide an internalised credit score...

Emily Collins
by Emily Collins
n/a
0 Ratings
Comments 5
Emily Collins
Post Not Ready

Black Label:  Solution Lean Phase:  Solution   Aim: To produce an effective solution which allows the desires for prosperity and economic security to be fulfilled for Amisenian entrepreneurs. Solution: Microfinance offers economically disenfranchised entrepreneurs the ability to access capital. This is due to its flexible loan schemes, lower collateral requirements and range of loan size. The ultimate objective is to increase economic activity and alleviate poverty. Key...

Umi Susindran
by Umi Susindran
1 Rating
Comments 2
Umi Susindran
Key Metrics

Black Label:  Key Metric Lean Canvas: Key Metric Key Metrics - List the key numbers that let you know how your business is going Pre-Sales: These were taken in the form of a deposit for the subscription model of the microfinance solution, before it had been fully developed. This is a crucial metric in validating the customers’ emotions towards the problem. Specifically, the willingness of the farmers to place money down, as well as provide photo ID and a guarantor’s name for the...

Umi Susindran
by Umi Susindran
1 Rating
Comments 5
Umi Susindran
Post Not Ready

Black Label : Cost Structure Lean Canvas:  Cost Structure  The cost structure segment of the lean canvas identifies the costs associated with the business. These costs are categorised into fixed and variable costs.  Cost Structure: Currently, as our business is in the start-up phase, staff being volunteer and the only expense being transport for village visits. This is a variable cost and ranges from $10-20. The minimal cost is to help the business in the start phase to ensure a...

Umi Susindran
by Umi Susindran
1 Rating
Comments 6
Umi Susindran
Post Not Ready

Lean phase: Channels  Aim: This post outlines the channel that has been explored - Village chief as an intermediary and door knocking and the current effectiveness of these channels. The primary people we are aiming to reach in this Microfinance Project is farmers who are unable to access loans from banks due to them having little to no credit. This is happening despite farmers having a desire to expand their businesses and access extra credit.   Channels: Village chief as...

Briana Bessell
by Briana Bessell
1 Rating
Comments 3
Briana Bessell
Post Not Ready

Lean Phase: Customer Segment Aim:  To identify the most common customer segments that require access to microloans due to inability to access banking services. Validated learnings: - Farmers from Jumtha Village are interested in being able to access loans - The farmers want loans in order to expand their businesses Early Adopters: Our early adopters have been identified as medium to large income farmers from Jumtha village. Next Steps: The next step is to complete...

Briana Bessell
by Briana Bessell
1 Rating
Comments 2
Briana Bessell
Post Not Ready

Lean Phase: Problem definition Aim:  To investigate our assumption that a lack of access to loans is a problem. Validated Learnings: People in Amisen suffer from a lack of access to capital. This problem is most acutely felt by farmers in particular, especially those wishing to expand their business. As it stands, interest rates and loan sizes of formal institutions, such as The Bank of Amisen, are far beyond the purchasing power of our target demographic, as they only make out...

Briana Bessell
by Briana Bessell
1 Rating
Comments 3
Briana Bessell
Experiment Results

Reference to Experiment Post: [Proposed Experiment]: GROUP 2 Microfinance Currency Test (Villagers and Farmers Market) Experiment post: https://projecteverest.crowdicity.com/post/2438350 Lean Phase: Unique Value Proposition Assumption: Farmers see value in the UVP of providing economic empowerment to increase their ability to improve their businesses, leading to security and fulfilment. Results: Channel 1: Face to face discussions. 4 farmers were engaged for discussions...

Emily Collins
by Emily Collins
1 Rating
Comments 5
Emily Collins
Adopted Experiment

Lean Phase : Solution Assumption:  A microfinance loan can be provide value to farmers who are seeking to expand their business. Farmers see high utility in a service which will improve accessibility to loan Farmers see high utility in a service which will provide an internalised credit score that can be used to access future loan  Farmers see a high utility in a service which will lessen seasonal differentiation in income Farmers see high usefulness in digital access to the...

Briana Bessell
by Briana Bessell
1 Rating
Comments 4
Briana Bessell
Post Not Ready

Lean Phase: Unique Value Proposition Aim: The unique value proposition of Microfinance in Amisen is to enable economic empowerment and security to farmers. This aims to mitigate the problems faced by financially-strained farmers in regards to a lack of funds to make key purchases for the property/business to improve their livelihood, and the difficulties faced by farmers in trying to access loans from banks. The UVP is facilitated by the provision of flexible, easy to access and...

Briana Bessell
by Briana Bessell
n/a
0 Ratings
Comments 3
Briana Bessell
 

Briana Bessell

Melbourne, Australia

Joined this community on May 27, 2019

University or Company
Monash University

Degree or Work area
Bachelor of Science/Arts

Country you Trekked/are Trekking in
Fiji

LinkedIn Profile
https://www.linkedin.com/in/briana-bessell-0374a217a/

What is thirteen plus four?
Human

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