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Activity for Elizabeth Sparks

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Project Summary

July 2019 marked the fourth month of operations for Hidden Hunger. The work of July 2019 can be divided into three pillars: 1/ Customer segment B: are NGOs and businesses a viable customer segment? 2/ Utility testing: how can we make the app Malawi-specific? 3/ Channels: is Facebook, radio or posters more effective at reaching mothers (customer segment A)? July experiments and results Customer Segment B Experiments: https://projecteverest.crowdicity.com/post/1022670 (offer...

Jack Ryan
by Jack Ryan
1 Votes
Comments 3
Jack Ryan
Work Update

Proposed Experiment: https://projecteverest.crowdicity.com/post/956910   Introduction:  In the month of July, the Hidden Hunger team explored 3 different advertising channels. These included advertising on radio, Facebook and posters. To test these channels, we met with information and communication officers from businesses working in the nutrition space, as well as various radio sales and marketing executives. We successfully launched the posters and radio advertisement, but...

Elizabeth Sparks
by Elizabeth Sparks
1 Votes
Comments 1
Elizabeth Sparks
Proposed Experiment

Lean Phase: Unique Value Proposition   Assumption: Potential stakeholders in Lilongwe are willing to meet with PEV. They will understand the barriers towards solving malnutrition. These stakeholders will be interested in the USTAWI application and will express an interest in a partnership.   Time Box:  December weeks 2-3   Success Metric:   Number of groups interested in the app and B2B solution.   CRITERIA   Green Light: Gage interest from the stakeholders...

Hannah Walker
by Hannah Walker
1 Votes
Comments 1
Hannah Walker
Proposed Experiment

Lean Phase: Customer Segment   Assumption: That the Hidden Hunger team will receive an appraisal letter for the USTAWI application from the Department of Nutrition. This will allow the team to take the app to NGO’s as a Government approved application.   Time Box:   August to September 2019   Success Metric: The USTAWI application is endorsed by the Government.   Criteria:   Green Light – Begin developing project proposals with NGOs.   Success point –...

Hannah Walker
by Hannah Walker
1 Votes
Comments 1
Hannah Walker
Proposed Experiment

Lean Phase: Channels (Marketing Channels) Assumption: Using Malawian specific advertising methods to target audiences will both engage and inform individuals that nutrition advice is available through the USTAWI application. Mothers in rural Malawi, as the target audience, will respond greatly to WhatsApp forum messages, followed by Airtel messages, and then lastly, community radio advertisements. Time Period:  December Weeks 3-4 Success Metric: Number of people that text...

Elizabeth Sparks
by Elizabeth Sparks
1 Votes
Comments 1
Elizabeth Sparks
 

Elizabeth Sparks

Sydney, Australia

Joined this community on May 23, 2019

University or Company
UTS

Degree or Work area
Business

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