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Proposed Experiment

Lean Phase: Solution (sales / early adopters) Assumption: The small subsistence and smallholder farmers will be more likely to use the app if the price is higher. (They value the service more) Time Box: 3 weeks    Key metrics:   Total number of 3-month subscription sales at $6 price Total number of $6 price purchasers who sent in questions Total number of 3-month subscription sales at $15 price Total number of $15 price purchasers who sent in questions,...

Alex Cain
by Alex Cain
5 Votes
Comments 1
Alex Cain
Proposed Experiment

Lean Phase:  Solution Assumption:  Farmers are able to easily use the service and receive utility from completing the customer journey. This means they are able to purchase the service, send a question successfully, understand the advice, access required resources and implement the solution.  Time box:  8 weeks [Across Dec, Jan, Feb] Key metrics: The customer journey has eight key stages; problem recognition, solution seeking, purchasing app, using the service to ask a question,...

Alex Cain
by Alex Cain
5 Votes
Comments 1
Alex Cain
Proposed Experiment

Lean Phase: Solution (sales / early adopters) Assumption: The small subsistence farmer customer segment are actively seeking a solution for lack of tailored and timely agricultural information and are willing to pay a one time payment for the product. Time Box: 2 weeks  Key metrics: Total number of sales of application/service Success point: 60% of farmers surveyed purchased the service Green light: Continue selling the service  Continue pitching the app to...

Alex Cain
by Alex Cain
6 Votes
Comments 1
Alex Cain
Proposed Experiment

Lean Phase: Customer Assumption: There exist early adopter villages that are significantly more likely to purchase the FarmEd service and complete the customer journey. These villages can be identified through conducting surveys about farmers and the use of the ‘ Hot Village Metrics ’. Early adopter villages can be loosely categorised as meeting the following criteria: 70+% personal smartphone ownership 70+% ready access to internet 70+% ready access to data     Time box:...

Alex Cain
by Alex Cain
5 Votes
Comments 1
Alex Cain
Experiment Results

EXPERIMENT DESIGN POST = https://projecteverest.crowdicity.com/post/2001910 Lean Phase: Solution (sales / early adopters) Assumption: Farmers are actively seeking solutions and advice related to the core pest and disease function of the app   RESULTS Key Outcomes: This experiment surveyed a total of 60 people from 10 villages, to determine whether farmers are actively seeking solutions and advice related to the core Pest and Disease function of the app.   Time Frame:...

Alex Cain
by Alex Cain
6 Votes
Comments 3
Alex Cain
Idea thumbnail
Experiment Results

EXPERIMENT DESIGN POST = https://projecteverest.crowdicity.com/post/2001890     Lean Phase: Solution (sales / early adopters)   RESULTS: Key Outcomes:  This experiment surveyed a total of 60 people from 10 villages, to determine whether smallholder and subsistence farmers demand a solution (the app) for the diagnosis and treatment of pests and diseases and are willing to pay $1 for a one-month subscription of the MVP.   Timeframe: 2 weeks   Summary of results:...

Isabelle Lance
by Isabelle Lance
6 Votes
Comments 2
Isabelle Lance
Customer Segment

Lean Phase:  Customer Segment Aim:  The aim of this post is to identify potential customers in Fiji that are lacking in the criteria of the UNSDGs, in particular in the ‘No Poverty’ and ‘No Hunger’ goals. This post aims to portray the demographics of each type of customer, their goals and needs so we can understand them better. Our main customer base are early adopters who are smallholder and subsistence farmers who have a smartphone or access to internet. They key points the post...

Brodie Leeson
by Brodie Leeson
2 Votes
Comments 1
Brodie Leeson
 

Alex Cain

Melbourne, Australia

Joined this community on Jan 31, 2019

University or Company
UOM

Degree or Work area
Engineering

Country you Trekked/are Trekking in
Fiji

LinkedIn Profile
https://www.linkedin.com/in/alexander-cain-39b26b122/

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