Lucy Cliff's profile

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Impact assessment Positives 1. Improved hygiene Currently, traditional sanitary methods of leaves or rags cause a multitude of female hygiene health issues, including pregnancy complications. This is due to washing the products in dirty water as well as not allowing them to dry properly (due to the social unacceptance of these products being seen by men) which causes a damp environment for bacteria to grow. Period underwear dramatically improve this situation through their...

Lucy Cliff
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Lucy Cliff

Lean Phase: Solution Assumption: The product will be a comfortable, accessible and hygeinic solution for menstruating women Key features: Increased savings Decrease hygienic discomfort Improved social acceptance Time box: 1 month   Success Metric: NPS (net promoter score) across 18 early adopters who received a prototype.   Green light: Choose which product was most successful. Refine prototype and business model, specifically marketing and unfair...

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Lucy Cliff
Adopted Experiment

MVP: subscription box/ cup Lean Phase: UVP Assumption: 1.Women are willing to invest time to learn about improved sanitary practises that are comfortable and safe. 2.That these women would be willing to pay for access to improved sanitary practises that are comfortable and safe. Time Box:  5 days Success Metric: Conversion from number engaged willing to invest time. Expecting to engage 76 prospects. Conversion from number of people who show up to clinic willing to pay....

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by Lucy Cliff
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Lucy Cliff

MVP: subscription box/ cup Lean Phase: UVP Assumption: 1.Women are willing to invest time to learn about improved sanitary practises that are comfortable and safe.   2.That these women would be willing to pay for access to improved sanitary practises that are comfortable and safe. Time Box:   5 days Success Metric: Conversion from number engaged willing to invest time. Expecting to engage 76 prospects. Conversion from number of people who show up to clinic willing...

Lucy Cliff
by Lucy Cliff
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Lucy Cliff
Adopted Experiment

Lean Phase:  Channel Testing/ Offer Testing etc.  Assumptions: Females in Amisen are worried about their female hygiene and want to learn about their options Time Box:   5 days or weeks Success Metric Achieve 30 EOI’s with a conversion rate of 30% EOI’s will be measured from name and contact details Criteria: Green Light- Develop the UVP Success Point – 30% conversion rate Orange Light – Re-evaluate the channels customer segment Failure Point – 5% Red...

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Lucy Cliff
 

Lucy Cliff

Wollongong, Australia

Joined this community on Nov 20, 2018

University or Company
UOW

Degree or Work area
Engineering

Country you Trekked/are Trekking in
Timor-Lesté

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171
Points
67

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