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Activity for Catherine Edwards

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Project Summary

The January Health Team had three primary focuses; completing the offer testing stage, preparing currency test experiments and finalising the experiments for research protocol. The full outline can be found in the attached document, and an abridged summary can be found below.   The first focus broke down to two elements. Firstly, the problem statement was synthesised and offer tests were executed, and currency testing experiments were designed.   Offer Testing Posts Experiment...

Isabelle Kohout
by Isabelle Kohout
1 Votes
Comments 1
Isabelle Kohout
Experiment adopted

Lean Phase: Currency Testing Time Box : 1-2 weeks Assumption: Testing customer success rate of moving through the Customer Engagement Plan (CEP) Success Metric Green light : Move on to Utility testing Success point: 75% of customers pass from stage one of the CEP to stage 8. Orange light: Find areas where customers are being lost and optimise CEP stages in accordance with this. Failure point: 40% or below Red light: Review current CEP plan and locate possible blocks...

Laura-Anne Aitken
by Laura-Anne Aitken
2 Votes
Comments 2
Laura-Anne Aitken

Context In December 2018, the Health Consulting Team conducted interviews with Heads of Clinics in Blantyre in order to validate the customer segment. Through conducting these interviews, the team generated invaluable insights with regard to the healthcare challenges clinicians identify and the emotions they feel in relation to these challenges. From these insights, the January 2019 Health team were able to construct a problem centric message, for the purpose of offer testing, that...

Isabella Strapp
by Isabella Strapp
3 Votes
Comments 1
Isabella Strapp
Idea thumbnail
Experiment Results

Reference to Experiment Post: Lean Phase:  Problem Assumption: People within our customer segment identify with a particular way of describing a problem. Results: Between 6 and 12 people clicked on the links Zero people registered Validated Learning: The experiment was planned to be quantitative and conducted through the channel identified; posts on Malawian medical Facebook groups. We then identified and applied for...

Catherine Edwards
by Catherine Edwards
5 Votes
Comments 2
Catherine Edwards

Catherine Edwards

Adelaide, Australia

Joined this community on Nov 17, 2018

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Health Assessment

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