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Lean Phase: Solution Assumption: The sales and revenue streams will be making considerable progress towards the victory goal of $200,000. Time Box: 6 months Success Criteria Progress: Assumption confirmed. Business is worth continuing. Green Light: <90% towards victory goal Orange Light: Optimise features of product, utilising customer advice. Red Light: >20% towards victory goal Failure Protocol: Experiment failed. Re-structure product features. Results: 100 sales to...

Alice Callagher
by Alice Callagher
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Alice Callagher

Lean Phase:  Solution Assumption:  The sales and revenue streams will be making considerable progress towards the victory goal of $200,000. Time Box:  6 months Success Criteria Progress: Assumption confirmed. Business is worth continuing. Green Light: <90% towards victory goal Orange Light: Optimise features of product, utilising customer advice. Red Light: >20% towards victory goal Failure Protocol: Experiment failed. Re-structure product features. Experiment Build...

Alice Callagher
by Alice Callagher
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Alice Callagher
Experiment Results

Reference to Experiment Post: [Proposed Experiment] Crop Yield Product Sales Amisen April 2019 Lean Phase: Revenue Streams Assumption: That the customers that have bought pamphlets will sign an MOU for the subscription service and pay for the product for the first crop cycle (3 months). Results: 14 sales were made out of the 31 people who bought pamphlets for the currency test. This is a conversion of 45% which hits green light.   Validated Learning: Small farmers are willing...

Alice Callagher
by Alice Callagher
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Alice Callagher

  This post identifies the successful features of the solution. Lean Phase: Revenue Streams Assumption: That the customers that have bought pamphlets will sign an MOU for the subscription service and pay for the product for the first crop cycle (3 months). Time Box: 1 day Success Metric:% of customers who bought pamphlets converting to subscription MOUs and a payment of the first crop cycle (3 months). Expecting to make 8 sales. Green Light: Proceed to conduct utility test to...

Alice Callagher
by Alice Callagher
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Alice Callagher
Experiment Results

Reference to Experiment Post: [Proposed Experiment]: Crop Yield Utility Test Amisen April 2019  This experiment focused on validating the approved utility test. Experiment post: https://projecteverest.crowdicity.com/post/1320940   Lean Phase: Solution Assumption:  Based on previous empathising conducted within rural farmlands of Amisen, we have made the following assumptions. Farmers see high utility in a product that will enable the faster and easier application of...

Alice Callagher
by Alice Callagher
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Alice Callagher
Adopted Experiment

Lean Phase:  UVP Assumption:  Small rural farmers in Amisen want to increase their seasonal crop yield and are willing to pay money to make it happen.   Time Period:  5 days Success Metric: Metric: Conversion of EOI’s into paying customers. Expecting to engage 20 prospects. Criteria Green Light  - Proceed: Create the MVP Success Point: 60% conversion to paying customers achieved by 12 sales. Orange Light  - Optimise: Go back and rework the value proposition and sales...

Alice Callagher
by Alice Callagher
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Alice Callagher
Adopted Experiment

Lean Phase:  Offer Testing  Assumptions: That small farm owners are interested in a solution to low crop yield. Time Box:   5 days Channel 1 : Village meeting with farmers. Success Metric Conversion rate of people expressing interest in a solution.  Criteria: Green Light- Proceed to UVP ideation  Success Point – 60%  Orange Light – Re-evaluate offer test based on the channel and the feedback Failure Point – 40% Red Light – Empathise more and conduct...

Alice Callagher
by Alice Callagher
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Alice Callagher
Proposed Experiment

Introduction : The second phase of the Case Study experiment will be conducted in the interim between February and July of 2019. This phase of the experiment will involve FarmEd’s case study farmer using a communication channels to send feedback for the apps usability over the 5 month period between the February and July projects. This experiment will double up as an impact assessment in determining the social and economic impact the FarmEd app will have on both farmers livelihoods and...

William Eve
by William Eve
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William Eve
Adopted Experiment

Introduction : This experiment will be conducted across two phases. The first phase is designed to qualify farmers who would be a suitable candidate for a case study once the FarmEd app is launched. It will involve selling these farmers an App and Sensor bundle and setting up a communications channel with them. The app and sensor bundle includes: Soil sensor and instructions (in Tetun) Basic print out of Ph crop table (in Tetun) Instructional pamphlet of how to use FarmEd App (in...

William Eve
by William Eve
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William Eve
 

Alice Callagher

Melbourne, Australia

Joined this community on Nov 17, 2018

University or Company
Monash

Degree or Work area
Science

Country you Trekked/are Trekking in
Timor-Lesté

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