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Activity for Oscar Ogai

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Project Summary

The July Solar Team’s main focus of the month was to move away from our traditional sales and distribution channels which were both resource intensive and non-scalable, and develop more automated distribution channels that could operate all year around. Three new distribution channels were set-up and tested over the month, which utilised local community members and leaders to act as sales agents who earned income through a commission scheme. The three agent types were Chief Agents, Teacher...

Oscar Ogai
by Oscar Ogai
3 Votes
Comments 1
Oscar Ogai

Where the project is at: Currently we have made 180 sales of our solar product. Methods of payment are upfront or on a payment plan, where the customer receives the product after paying an initial deposit, and then pays in instalments over a 6-month period.   Payment plans enable immediate access to the product to customers who do not have the ability to purchase upfront. The method of paying instalments on a payment plan is though ‘mobile money’, a digital payment system that is...

Oscar Ogai
by Oscar Ogai
3 Votes
Comments 0
Oscar Ogai

Sales Pitch Section: Create Desire (emotional reasons)   Food security for family   Claim – This solution will mean that your farm will provide enough food to feed your family all year around   Fact – 50% of small farm owners were unable to grow enough to produce for their family.   Benefit – This means that you won’t have to stress about where your meal is coming from and whether you will be going hungry   Deeper benefit -  This means that you and your children...

Oscar Ogai
by Oscar Ogai
n/a
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Oscar Ogai

Experiment Design Post https://projecteverest.crowdicity.com/post/838360 Reassert Lean Phase : Channels - Customer Lead Generation Reassert Assumption : Poster advertising in Blantyre shops is an effective means of reaching a customer’s interest in the solar product. Results: Based on the success metric of number of interactions made through the posters, the experiment hit red light (less than 10 interactions). Only two interactions were made with the posters over 3 weeks,...

Oscar Ogai
by Oscar Ogai
0 Votes
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Oscar Ogai

Content Lean Phase: Customer Channels Assumption: Community members can be better prepared for community meetings by being provided a USSD code beforehand to members which provides information about time, location and what to bring.   Time Period: 3 community meetings Success Metric Ratio of hits on USSD code to the number of villagers that attend the community meeting. Criteria: Green Light – Continue giving USSD code to village chiefs before community meetings...

Oscar Ogai
by Oscar Ogai
0 Votes
Comments 0
Oscar Ogai

Lean Phase: Customer Channels   Assumption: Blantyre is a viable area to make upfront sales given the stall and poster channels are validated.   Time Box: 2 weeks - February   Success Metric: Sales conversion rate from all channels in Blantyre (Stall, Posters, F2F, Agents).   Criteria:   Green Light- Continue selling the product upfront in Blantyre. Investigate which of the channels were most effective.   Success Point - 9% sales conversion rate in Blantyre...

Oscar Ogai
by Oscar Ogai
2 Votes
Comments 1
Oscar Ogai

Lean Phase: Channels - Customer Lead Generation   Assumption: Poster advertising in Blantyre shops is an effective means of reaching a customer’s interest in the solar product.   Time Period: 2 weeks   Success Metric   The number of hits on USSD and Messaging (Whatsapp/text)  platforms that are acquired from the posters.   Criteria   Green Light – Maintain current  advertising through posters and distribute to additional areas/stores. Investigate preferred customer...

Oscar Ogai
by Oscar Ogai
1 Votes
Comments 0
Oscar Ogai

Lean Phase: Customer Channels   Assumption: There is further demand that can be reached for the solar unit through the operation of a sales stall in Blantyre Markets.   Time Box: 2 weeks - February   Success Metric Sales conversion rate.   Criteria: Green Light – Continue the operation of the stall, increase the number of days of operation and validate if stall can be run by solely by agents.   Success Point – 9% sales conversion rate from EOI to sale. At this...

Oscar Ogai
by Oscar Ogai
2 Votes
Comments 0
Oscar Ogai
 

Oscar Ogai

Australia

Joined this community on Nov 17, 2018

University or Company
UOA

Degree or Work area
Engineering

Country you Trekked/are Trekking in
Malawi

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