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Activity for Laura-Anne Aitken

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  Assumption: Customers who had purchased and trialed a ‘nutrition box’ over a one month period, felt satisfied that the product delivered the following values: Lean phase: Solution  - Easy to access - Convenient in delivery - Increases nutrient and / or diet variety   Key Metrics: The percentage of customers that are engaged and satisfied with the service   Metrics: Green light: Proceed - Develop a solution based on the utilities tested, including features identified...

Laura-Anne Aitken
by Laura-Anne Aitken
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Laura-Anne Aitken

Assumption : Customers want a variety of different foods including broccoli, tomato and pumpkin Time box: 2h Success Metric: Green light: Proceed with next utility test Success point: >60% Customers want to include broccoli, tomato and pumpkin in their diets Orange light: Review types of crops desired Failure point: <30% customers want to include broccoli, tomato and pumpkin in their diets Red light: Find different crops to distribute in the region Experiment...

Laura-Anne Aitken
by Laura-Anne Aitken
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Laura-Anne Aitken

1. Access to nutritional information - empowers parents to take care of their family's health quality. Claim - Do you want your child to have the energy and motivation to go to school every day?  Fact - Currently, only 30% of children in this area reach secondary school due to poor nutritional health. Benefit - With the access to nutritional information, you can feel more empowered to give your child a healthy diet which will give them more energy and motivation for school. Convenient...

Laura-Anne Aitken
by Laura-Anne Aitken
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Laura-Anne Aitken
Project Summary

The January Health Team had three primary focuses; completing the offer testing stage, preparing currency test experiments and finalising the experiments for research protocol. The full outline can be found in the attached document, and an abridged summary can be found below.   The first focus broke down to two elements. Firstly, the problem statement was synthesised and offer tests were executed, and currency testing experiments were designed.   Offer Testing Posts Experiment...

Isabelle Kohout
by Isabelle Kohout
1 Votes
Comments 2
Isabelle Kohout
Problem

Context In December 2018, the Health Consulting Team conducted interviews with Heads of Clinics in Blantyre in order to validate the customer segment. Through conducting these interviews, the team generated invaluable insights with regard to the healthcare challenges clinicians identify and the emotions they feel in relation to these challenges. From these insights, the January 2019 Health team were able to construct a problem centric message, for the purpose of offer testing, that...

Isabella Strapp
by Isabella Strapp
3 Votes
Comments 1
Isabella Strapp
 

Laura-Anne Aitken

Sydney, Australia

Joined this community on Nov 15, 2018

University or Company
USYD

Degree or Work area
Health

Country you Trekked/are Trekking in
Malawi

Reputation ranking

Ranking
75
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203