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Project Summary

The 2019 July team was tasked to focus on the process of making sales to individuals and businesses, investigating alternative distribution channels and identifying viable payment and delivery methods for customers, which involved following up on the experiments set up by the February team. To accomplish these tasks, focus was put on collecting data and identifying our customer segments, across three key locations: Dili, Hera and Dare. 50 Surveys were conducted throughout the month, where...

Laura Taylor
by Laura Taylor
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Comments 1
Laura Taylor

Lean phase: Revenue Aim There is currently one major revenue stream, one supplementary stream and one potential stream available. The contents of this document aims to describe the individual breakdown of these revenue streams, focusing on the prices charged to individual and commercial customers, as well as the different payment methods available. Current Stage Currently, the Fugaun Seguru business is at the channel testing stage, with multiple channels being explored and...

Lachie McMillan
by Lachie McMillan
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Comments 0
Lachie McMillan
Cost Structure

Lean phase: Cost Structure Aim  There are currently several costs which must be considered for the Fugaun Seguru. These costs can be separated into two main categories; fixed costs and variable costs. These categories can be divided further into smaller categories to provide a more substantial overview of the cost structure. Business Current Stage Currently, the Fugaun Seguru business is at the channel testing stage, with multiple channels being explored and validated....

Lachie McMillan
by Lachie McMillan
0 Votes
Comments 4
Lachie McMillan
Proposed Experiment

Lean Phase:  Channels and Revenue Streams Assumption:  That paying customers will adopt one of the four proposed payment plan options without alteration. Time Box:  Four weeks.   Key Metrics:  Percentage (%) of customers who adopt one of the proposed payment plans. Success Points Green Light Proceed: Continue to offer our proposed payment plans as they are. Refine the payment plan process to be as streamlined and simple as possible. Consider the possibility of offering...

RickM
by RickM
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Comments 1
RickM
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RickM
Experiment Results

Experiment Design Post:   https://projecteverest.crowdicity.com/post/1013430 Lean Phase:   Channels Assumption:  That an equally significant portion of paying customers prefer to collect the stove themselves from a predetermined location as pay an additional amount to have the product delivered directly to them. Both pick-up and delivery channels are worth utilising. Results:  The success points for this experiment were: Green light: Of customers that express a preference...

RickM
by RickM
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Comments 2
RickM
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RickM
Experiment Results

Experiment Design Post : https://projecteverest.crowdicity.com/post/1027920 Lean Phase:  Channels and Revenue Streams. Assumption:  That people in our customer segment have previously been to a bank, made a payment at a bank or would be willing to do so.  Results:  This experiment achieved a red light with only 26% interviewees identifying that they have previously used or would be willing to use bank deposits as a payment method. Furthermore, of 42 people surveyed only one...

Hayeon Gong
by Hayeon Gong
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Comments 1
Hayeon Gong
Adopted Experiment

Lean Phase: Channels and Revenue Streams Assumption: People within our customer segment have previous knowledge of payment plans. People within our customer segment are willing to use a payment plan to purchase a stove. Time Box: Two weeks.   Key Metrics: Percentage (%) of people who have previously heard of or used a payment plan. Success Points Green Light Proceed: Proceed to develop a payment plan and price test options. Consider how these payment plans...

Thomas de Heus
by Thomas de Heus
1 Votes
Comments 7
Thomas de Heus
Adopted Experiment

Lean Phase: Channels and Revenue Streams. Assumption: That people in our customer segment have previously been to a bank, made a payment at a bank or would be willing to do so. Time Box:   Two weeks. Success Metric: Metric % of paying customers who have previously or would be willing to pay for an item at a bank.  Green Light: Incorporate bank payments into online ordering system or payment plans for stove sales (payment plans experiment:...

Thomas de Heus
by Thomas de Heus
1 Votes
Comments 4
Thomas de Heus
Adopted Experiment

Lean Phase: Channels Assumption: That an equally significant portion of paying customers prefer to collect the stove themselves from a predetermined location as pay an additional amount to have the product delivered directly to them. Both pick-up and delivery channels are worth utilising. Time Box: Two weeks. Success Metrics: Metric Percentage of customers that express a preference for pick up vs percentage that express a preference for delivery. Success point: Of...

Thomas de Heus
by Thomas de Heus
2 Votes
Comments 3
Thomas de Heus
Experiment Results

Experiment Design Post https://projecteverest.crowdicity.com/post/924960   Lean Phase: Channels   Assumption: Middlemen (with 75+ farmers) are willing to distribute the app   Results: 14 middlemen were spoken to regarding their willingness to distribute the application:   Three signed MoUs One MoU indicating a willingness to distribute the application Two MoUs indicating a willingness to advocate the application to their network of farmers Three...

Ollie Robilliard
by Ollie Robilliard
0 Votes
Comments 1
Ollie Robilliard
Experiment Results

Experiment Design Post https://projecteverest.crowdicity.com/post/924940   Lean Phase: Channels   Assumption: Businesses and organisations are willing to distribute the FarmEd application   Results: 2/8 (25%) of organisations (NGOs, government bodies and universities) that responded to emails and/or calls were willing to partner with PEV to establish a distribution channel. Four of the organisations contacted did not respond to our email or return a call. This...

Marcin Poloczek
by Marcin Poloczek
0 Votes
Comments 1
Marcin Poloczek
Experiment Results

Experiment Design Post: https://projecteverest.crowdicity.com/post/924890   Lean Phase: Channels   Assumption: Farmers are willing to interact with FarmEd through Facebook   Results: 52 likes were obtained on the page over 3 weeks.   FarmEd posted a total of 10 times, including 5 tutorial videos on how the app’s features work.   These results are an orange light, which indicate that facebook could be effective for long-term channel for engagement. Validated...

Ollie Robilliard
by Ollie Robilliard
0 Votes
Comments 1
Ollie Robilliard
Adopted Experiment

Lean Phase: Channels   Assumption: The application can be sold through Facebook.   Time Box: 3 weeks   Key Metrics: Number of sales   Success Point: 5   Green Light: Proceed with Facebook as a distribution channel. Consider ways to make this a more autonomous channel, e.g. chatbot, etc.   Orange Light Range: 1-4   Orange Light: Consider ways to give the Facebook page more reach in order to have a large enough target audience who may be interested in buying...

Ollie Robilliard
by Ollie Robilliard
0 Votes
Comments 2
Ollie Robilliard
Adopted Experiment

Lean Phase: Channels   Assumption: There are local community members who are willing and able to advocate the application within villages.   Time Box: 3 weeks   Key Metrics: Percentage of villages visited which contain a viable Community Facilitator*.   *A Community Facilitator (CF) is an individual who is proficient in technology use, eager to learn, and is able to motivate members of the community in the best interest of the village. A CF’s ultimate goal should be...

Marcin Poloczek
by Marcin Poloczek
0 Votes
Comments 2
Marcin Poloczek
Adopted Experiment

Lean Phase: Channels   Assumption: Individuals external to PEV can make sales on behalf of PEV   Time Box: 2 weeks (1st week of July)   Key Metrics: Number of sales made by the external representative, Kamlesh Prasad.   Success Point: >20  sales   Green Light: Proceed with middlemen as a distribution channel. Identify more individuals with a large network of farmers that are willing to distribute the application.   Orange Light Range: 5-20 sales   Orange...

Ollie Robilliard
by Ollie Robilliard
0 Votes
Comments 2
Ollie Robilliard
Adopted Experiment

Assumption: Farmers are willing to interact with FarmEd through Facebook   Lean Phase: Channels   Time Box: 3 weeks   Key Metrics: Number of page likes from Fijians over the experiment period   Success Point: 70 Page Likes   Green Light: Proceed with Facebook as an advertising channel. Investigate viability of Facebook as a distribution channel over the long term.   Orange Light Range: 20-69 Page Likes   Orange Light: Continue testing...

Marcin Poloczek
by Marcin Poloczek
2 Votes
Comments 3
Marcin Poloczek
Problem

Lean Phase: Problem As of 17th July 2019, PEV has conducted over 200 empathising sessions within the Timorese community, giving further clarity on problems experienced by these communities and how they relate to SDGs. Action is currently focused on making sales so that we can assess the impact of the Seguru Stove. Big picture: The UN Sustainable Development Goals that we want to address in this project include good health and well-being, affordable and clean energy, responsible...

Tia Brullo
by Tia Brullo
3 Votes
Comments 3
Tia Brullo
Customer Segment

Lean phase: Customer Segment Aim: To identify the customers which the Sustainable Fuel Project will target. A customer archetype map has been attached to this post as a summary for reference. Customer Segments:  The main customers are families who still cook on traditional three-stone fires and clay stoves, initially targeting those who live in Hera, Dare and regional Dili due to simplicity of access. The mothers in the family are typically responsible for cooking, are aged around...

Tia Brullo
by Tia Brullo
4 Votes
Comments 6
Tia Brullo
 

Laura Taylor

Canberra, Australia

Joined this community on Nov 15, 2018

University or Company
Australian National University

Degree or Work area
Engineering

Country you Trekked/are Trekking in
Timor-Lesté

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