Courtney's profile

Activity for Courtney Gribble

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Value Proposition

Lean Phase : Unique Value Proposition Aim : The unique value proposition of FarmEd in Fiji is to provide timely and tailored agricultural information to farmers. This information aims to mitigate the problems faced by the farmers in regards to pest and diseases by providing three different levels of advice from natural to chemical-based solutions. The FarmEd application is providing farmers with access to timely and tailored information, specific to the farmer's individual issues and...

Rhys Taylor
by Rhys Taylor
2 Votes
Comments 6
Rhys Taylor
Experiment Results

Lean Phase: Problem The purpose of this experiment was to narrow down on the pain-points of SMEs in Fiji and what blocks them from accessing financial solutions from traditional institutions. As can be seen below, this experiment proved that pain-points were much broader than we initially hypothesised, and thus we have validated a much broader range of pain-points in these results. Original Assumption: There are key barriers for small business owners accessing capital from...

Georgina Hollsten
by Georgina Hollsten
4 Votes
Comments 1
Georgina Hollsten
Experiment Results

Lean Phase: Customer Segment Assumption from adopted experiment:  https://projecteverest.crowdicity.com/post/915870  In our experiment, we explored the customer segment and problem phases for small business owners in the retail, tourism and agriculture industries. Our experiment involved multiple assumptions based on research conducted by the January 2019  Social Consulting team. The original assumptions made were as follows: The early adopters of SoCon’s customer segment are...

Georgina Hollsten
by Georgina Hollsten
3 Votes
Comments 1
Georgina Hollsten
Adopted Experiment

Lean Phase: Customer Segment Purpose: The purpose of this experiment is to understand SoCon’s customer segment in relation to the problem of access to capital, and at what stages of the business lifecycle they face this problem. Assumption: The early adopters of SoCon’s customer segment are characterised by: Business owners actively seeking to access capital for their business whom are likely starting up (in an introductory phase) or a growth/diversification phase of their...

Jacqueline Saykao
by Jacqueline Saykao
3 Votes
Comments 9
Jacqueline Saykao
Adopted Experiment

Lean Phase:  Problem Assumption: There are key barriers for small business owners accessing capital from traditional and established institutions in Fiji. These include: Irregular income and individuals’ inability (or lack of preference)  to repay loans due to the inflexibility of payment schedules. Individuals have an inherent distrust of financial institutions, leading to a preference of saving over financing. Traditional institutions rarely give out access to...

Georgina Hollsten
by Georgina Hollsten
2 Votes
Comments 4
Georgina Hollsten
Customer Segment

Lean Phase:  Customer Segment Aim:  The aim of this post is to identify potential customers in Fiji that are lacking in the criteria of the UNSDGs, in particular in the ‘No Poverty’ and ‘No Hunger’ goals. This post aims to portray the demographics of each type of customer, their goals and needs so we can understand them better. Our main customer base are early adopters who are smallholder and subsistence farmers who have a smartphone or access to internet. They key points the post...

Brodie Leeson
by Brodie Leeson
2 Votes
Comments 1
Brodie Leeson
Problem

Lean Phase: Problem Definition   Aim: The aim of this post is to identify the biggest issues surrounding Fijian agriculture for smallholder and subsistence farmers.   The lack of access to agricultural information results in suboptimal crop diversification, low crop quality, reduced yield and hence minimal commercial farming and an unreliable supply chain. For farmers this has two major implications; financial instability and a lack of food security, which has a flow-on effect to...

Jesse Fabian
by Jesse Fabian
5 Votes
Comments 1
Jesse Fabian
 

Courtney Gribble

Sydney, Australia

Joined this community on Nov 8, 2018

Bio MaComm student at USYD, specialising in Marketing and Strategy, Innovation & Entrepreneurship. Kiwi born, Sydney bred. All Blacks always.

University or Company
USYD

Degree or Work area
Business

Country you Trekked/are Trekking in
Fiji

LinkedIn Profile
LinkedIn.com/in/courtney-gribble-27135613b

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