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Reference to Customer Segment Experiment Design Post: https://projecteverest.crowdicity.com/post/2644680 Lean Phase: Customer Segment Assumptions:  Stakeholders in the agriculture supply chain include subsistence farmers, smallholder farmers, middlemen, agricultural stores, retailers of produce and markets, universities, NGOs, Commercial farmers/ co-ops, government, resorts, and seed breeders and distributors.   Stakeholders in the agricultural supply chains in Fiji, Timor...

Son Tran
by Son Tran
Comments 1
Son Tran
Adopted Experiment

Lean Phase:  Key Partners Assumptions:  Agriculture Biodiversity and Nutrition Research and Capabilities Universities have research currently or previously conducted in the agricultural space regarding biodiversity Universities are working towards strategies of how to increase biodiversity in agriculture  Universities have research currently or previously conducted that linked nutrition to the lack of biodiversity of farms Universities have the resources to conduct genetic...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase:  Problem Assumptions:  Supply Exporters struggle to find consistent, quality produced locally to match demand from their customers Logistics The time from farm to market is slow and unreliable due to poor logistics and the produce being passed through many entities Exporters have to rely on complex logistics to ensure quality and consistent produce, which are more expensive than local produce Technology There is minimum communication between farmers...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase: Problem Assumptions:  Customers Subsistence and smallholder farmers don’t buy a large quantity and variety of seeds due to high cost and not seeing direct results of higher yield and quality Biodiversity Seed breeders are unable to produce an adequate variety of seeds due to lack of resources and expertise  Logistics Poor logistics mean that seed breeders can’t supply a broad range of locations to increase their customer base Technology and...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Idea thumbnail
Work Update

Project Everest has been operating in the health space in Malawi for over two years. Over this time, teams have explored problems of both stunted growth and efficiency of health care processes from the angles of nutritional advice and reducing the overcrowding of health clinics.  The recent partnership between Project Everest Ventures and genetics company DArT (Diversity Arrays Technology) provides the opportunity to address problems in the nutritional health space at the root by...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase: Problem Assumptions:  Supply Restaurants struggle to find consistent, quality produce locally to meet the expectations of their customers  Restaurants have little access to local produce availability information  Restaurants rely on imported produce that is more expensive to ensure consistency and quality Technology Restaurants are unable to track where their produce is coming from and hence cannot ensure quality Offer Test  Increase income:...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase: Problem Assumptions:  Supply Resorts struggle to find consistent, quality produce locally to meet the expectations of their customers  Resorts rely on imported produce that is more expensive to ensure consistency and quality Logistics The time from farm to resort is slow due to poor logistics and the produce being passed through many entities. This causes low quality, wastage and/or lags in supply. Technology There is minimum communication between...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase: Problem Assumptions:  Supply Produce processors struggle to find consistent, quality produce locally. Produce processors often have to import produce to ensure consistency and quality, which incurs high logistics costs. Technology There is minimum communication between local farmers and produce processors, which causes inefficiencies in matching supply with demand. Produce processors have insufficient or no data tracking technology and therefore cannot...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase: Key Partners Assumptions:  N.B. Due to the variability between NGOs, all of these assumptions may not be relevant to all NGOs.  Agriculture Biodiversity Strategic Goals NGOs have targets related to the agriculture industry  NGO are engaging in initiatives related to increasing the success of the agricultural industry at a farmer level NGOs are conducting research into biodiversity, agriculture yields and/or nutrition.  NGOs are involved in supplying...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase: Key Partners Assumptions:  Agriculture Biodiversity Strategic Goals  The government recognises that a lack of biodiversity in their agriculture industry is linked to low yields, poor health and hence slow economic growth. The government have targets related to the agriculture industry  The government is conducting research into biodiversity, agriculture yields and/or nutrition.  The government is involved in supplying biodiverse seeds to farmers.  The...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase: Customer Segment Assumptions:  Stakeholders in the agriculture supply chain include subsistence farmers, smallholder farmers, middlemen, agricultural stores, retailers of produce and markets, universities, NGOs, Commercial farmers/ co-ops, government, resorts and seed breeders and distributors.   Stakeholders in the agricultural supply chains in Fiji, Timor and India feel the negative impacts of inefficient supply chain practices.  Inefficient supply chain practices...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 3
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase:  Problem Assumptions:  Supply Retailers of produce (including market stalls, small stores, supermarkets and exporters) struggle to find consistent, quality produced locally to match demand from their customers Logistics The time from farm to market is slow and unreliable due to poor logistics and the produce being passed through many entities Retailers have to rely on imports and/or complex logistics to ensure quality and consistent produce, which are more...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 5
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase: Problem Assumptions:  Biodiversity Farmers do not have access to biodiverse seeds  Farmers do not know how biodiverse their seeds are or how to determine this Farmers understand the importance of biodiversity for crop health and yields Logistics The time from farm to market is slow due to poor logistics and the produce being passed through many entities. This reduces the quality of produce sold and increases wastage. Technology Commercial farmers...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 3
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase:  Problem Assumptions:  Demand Subsistence and smallholder farmers have limited knowledge of modern agricultural products and therefore only purchase a narrow range of products Technology Agriculture stores have inefficient systems for coordinating what they sell with demand, and hence can not vary their stock to meet this Offer Test Increased income: - Improved understanding of demand to plan business operations - Increased demand from farmers'...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 3
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Lean Phase: Problem Assumptions:  Logistics Middlemen are unable to reach the desired amount of farmers due to lack of infrastructure  Middlemen lose value due to poor structure and knowledge of systems  Technology  Middlemen are unable to consistently communicate with farmers  Middlemen have inefficient systems for coordinating demand and supply, and hence can not forecast for the purpose of planning operations  Supply The quality, quantity and diversity of...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 4
Courtney Gribble
by
Courtney Gribble (Admin)
Adopted Experiment

Context: This experiment has been built off the previous validation of early adopters for agricultural consulting and related problem definitions in Fiji, Timor and India. The expectation is that this data is taken into account before collecting more primary data to avoid repeating work and inefficient use of resources and wearing down our relationships with local communities and stakeholders. Lean Phase: Problem Assumptions:  Biodiversity Farmers do not have access to...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 3
Courtney Gribble
by
Courtney Gribble (Admin)
Idea thumbnail
Problem

Lean Canvas: Problem Aim: The purpose of this post is to consolidate previously validated farmer problem data relevant to DArT. Introduction: The DArT project is looking to validate the product market fit of Diversity Array Technology’s technology through mapping the agricultural supply chain. The following DArT-relevant problem validations have been previously made for Farmers in India by the Agriculture Assessment team. Further problem validations will be necessary.  In India,...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Idea thumbnail
Customer Segment

Lean Phase: Customer Segment Introduction: The DArT project is looking to validate the product market fit of Diversity Array Technology’s technology through mapping the supply chain. The following DArT-relevant customer segment validations have been previously made in the agricultural space in India by Agricultural Assessment teams. (Customer Segment A) Large landowners  Large landowners are unable to deal with agricultural challenges due to a lack of agricultural knowledge and...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Idea thumbnail
Customer Segment

Lean Phase: Customer  Aim: The purpose of this post is to consolidate previously validated farmer customer segment data relevant to DArT. Introduction: The DArT project is looking to validate the product market fit of Diversity Array Technology’s technology through mapping the supply chain. The following DArT-relevant customer segment validations have been previously made in the agricultural space in Timor by FarmEd teams. Further customer segment validations will be necessary....

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Idea thumbnail
Problem

Lean Canvas: Problem Aim: The purpose of this post is to consolidate previously validated farmer problem data relevant to DArT. Introduction: The DArT project is looking to validate the product market fit of Diversity Array Technology’s technology through mapping the agricultural supply chain. The following DArT-relevant problem validations have been previously made for Farmers in Timor by FarmEd teams. Further problem validations will be necessary.  Problems:  Most East...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Idea thumbnail
Problem

Lean Canvas: Problem Aim: The purpose of this post is to consolidate previously validated farmer problem data relevant to DArT. Introduction: The DArT project is looking to validate the product market fit of Diversity Array Technology’s technology through mapping the agricultural supply chain. The following DArT-relevant problem validations have been previously made for Farmers in Fiji by FarmEd teams. Further problem validations will be necessary.  In Fiji, 28% of the...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Idea thumbnail
Customer Segment

Lean Phase: Customer Segment Aim:  The purpose of this post is to consolidate previously validated farmer customer segment data relevant to DArT. Introduction: The DArT project is looking to validate the product market fit of Diversity Array Technology’s technology through mapping the supply chain. The following DArT-relevant customer segment validations have been previously made for Farmers in Fiji by FarmEd teams. (Customer Segment A) Subsistence Farmers  Subsistence farmers...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Idea thumbnail
PROJECT adopted

Context Project Everest is currently developing partnerships with impact partner companies who have existing proven technologies or business models that can be validated in developing countries. This model for creating social enterprises significantly reduces the risk of entrepreneurship in developing countries and hence has a higher potential for social and environmental impact.  Diversity Arrays Technology (DArT) is Project Everest’s first ever impact partner. DArT is a genetics...

Courtney Gribble
by Courtney Gribble (Admin)
Comments 1
Courtney Gribble
by
Courtney Gribble (Admin)
Experiment Results

EXPERIMENT DESIGN POST:    https://projecteverest.crowdicity.com/post/2002070 Lean Phase:  Solution (MVP Sales/ Early Adopters) Assumption: Farmers can complete the customer journey through successfully using the app, understanding the advice sent and have the resources required to implement the suggested solution.   Time Frame: 2-3 weeks Key Outcomes: This experiment surveyed a total of 43 people from 10 villages and the Sigatoka markets to determine whether farmers were...

Rhys Taylor
by Rhys Taylor
5 Votes
Comments 1
Rhys Taylor
Value Proposition

Lean Phase : Unique Value Proposition Aim : The unique value proposition of FarmEd in Fiji is to provide timely and tailored agricultural information to farmers. This information aims to mitigate the problems faced by the farmers in regards to pest and diseases by providing three different levels of advice from natural to chemical-based solutions. The FarmEd application is providing farmers with access to timely and tailored information, specific to the farmer's individual issues and...

Rhys Taylor
by Rhys Taylor
7 Votes
Comments 6
Rhys Taylor
Experiment Results

Lean Phase: Problem The purpose of this experiment was to narrow down on the pain-points of SMEs in Fiji and what blocks them from accessing financial solutions from traditional institutions. As can be seen below, this experiment proved that pain-points were much broader than we initially hypothesised, and thus we have validated a much broader range of pain-points in these results. Original Assumption: There are key barriers for small business owners accessing capital from...

Georgina Hollsten
by Georgina Hollsten
4 Votes
Comments 2
Georgina Hollsten
Experiment Results

Lean Phase: Customer Segment Assumption from adopted experiment:  https://projecteverest.crowdicity.com/post/915870  In our experiment, we explored the customer segment and problem phases for small business owners in the retail, tourism and agriculture industries. Our experiment involved multiple assumptions based on research conducted by the January 2019  Social Consulting team. The original assumptions made were as follows: The early adopters of SoCon’s customer segment are...

Georgina Hollsten
by Georgina Hollsten
3 Votes
Comments 1
Georgina Hollsten
Adopted Experiment

Lean Phase: Customer Segment Purpose: The purpose of this experiment is to understand SoCon’s customer segment in relation to the problem of access to capital, and at what stages of the business lifecycle they face this problem. Assumption: The early adopters of SoCon’s customer segment are characterised by: Business owners actively seeking to access capital for their business whom are likely starting up (in an introductory phase) or a growth/diversification phase of their...

Jacqueline Saykao
by Jacqueline Saykao
3 Votes
Comments 9
Jacqueline Saykao
Adopted Experiment

Lean Phase:  Problem Assumption: There are key barriers for small business owners accessing capital from traditional and established institutions in Fiji. These include: Irregular income and individuals’ inability (or lack of preference)  to repay loans due to the inflexibility of payment schedules. Individuals have an inherent distrust of financial institutions, leading to a preference of saving over financing. Traditional institutions rarely give out access to...

Georgina Hollsten
by Georgina Hollsten
2 Votes
Comments 38
Georgina Hollsten
Customer Segment

Lean Phase:  Customer Segment Aim:  The aim of this post is to identify potential customers in Fiji that are lacking in the criteria of the UNSDGs, in particular in the ‘No Poverty’ and ‘No Hunger’ goals. This post aims to portray the demographics of each type of customer, their goals and needs so we can understand them better. Our main customer base are early adopters who are smallholder and subsistence farmers who have a smartphone or access to internet. They key points the post...

Brodie Leeson
by Brodie Leeson
2 Votes
Comments 1
Brodie Leeson
Problem

Lean Phase: Problem Definition   Aim: The aim of this post is to identify the biggest issues surrounding Fijian agriculture for smallholder and subsistence farmers.   The lack of access to agricultural information results in suboptimal crop diversification, low crop quality, reduced yield and hence minimal commercial farming and an unreliable supply chain. For farmers this has two major implications; financial instability and a lack of food security, which has a flow-on effect to...

Jesse Fabian
by Jesse Fabian
5 Votes
Comments 1
Jesse Fabian
 

Courtney Gribble

Sydney, Australia

Joined this community on Nov 8, 2018

Bio MaComm grad USYD, specialising in Marketing and Strategy, Innovation & Entrepreneurship.

University or Company
USYD

Degree or Work area
Business

Country you Trekked/are Trekking in
Fiji

LinkedIn Profile
LinkedIn.com/in/courtney-gribble-27135613b

What is thirteen plus four?
Human

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