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Activity for Madeleine McArthur

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Project Summary

The December Health Team had two primary focuses; doing the groundwork to facilitate the project’s focus on clinicians as a customer segment and preparing the research protocol for execution. The full outline can be found in the attached document, and an abridged summary can be found below.   The first focus broke down to two elements. Firstly, customer segment interviews and empathising were done to garner a deep understanding of the customer segments and synthesis of the problem...

Gabriel Raubenheimer
by Gabriel Raubenheimer (Admin)
4 Votes
Comments 1
Gabriel Raubenheimer
Experiment adopted

CONTENT: Lean Phase: Problem Assumption: People within our customer segment identify with the problem described as ‘Increase quality of time with patients’ and ‘Get more quality time with your patients’. Time Period: January 2019 Project Weeks 1 - 2 Metric: Percentage of people responding non-negatively to the email/text they receive. CRITERIA: Green Light: Proceed with currency testing with currently identified early adopters. Success point:  20% non-negative...

Madeleine McArthur
by Madeleine McArthur
4 Votes
Comments 2
Madeleine McArthur
Experiment adopted

CONTENT: Lean Phase: Problem Assumption: People within our customer segment identify with a particular way of describing a problem. Time Period: January 2019 Project Weeks 1 - 2 Metric: Click Through Rate: Percentage of people that click on the link in the post.    CRITERIA: Green Light: Proceed with currency testing with currently identified early adopters. Success point: 1% Orange Light: Optimise the offer by describing it differently and retesting....

Madeleine McArthur
by Madeleine McArthur
6 Votes
Comments 2
Madeleine McArthur
Idea thumbnail
Customer Segment

From extensive research into and interviews of clinicians and other medical professionals, deep insights into the experiences of these people were uncovered. This allows the team to understand how we might best serve these segments, and who within them might be our early adopters. Insights The clinicians engaged operate in public clinics in the Blantyre District. Communities and clinics there are intertwined - clinic initiatives such as educational programs and structured clinical days...

Isabella Strapp
by Isabella Strapp
11 Votes
Comments 1
Isabella Strapp
Idea thumbnail
Experiment Results

Reference to Experiment Post: https://projecteverest.crowdicity.com/post/621942 The experiment was focussed on validating the assumption that Heads of Clinics were the appropriate customer segment to be identified as our early adopters. The long-term goal was to discover the challenges clinicians face within the health care system and identify whether they are currently taking actions to solve the same challenges. Reassert Lean Phase:  Customer segment Assumption: The...

Madeleine McArthur
by Madeleine McArthur
10 Votes
Comments 2
Madeleine McArthur
Experiment adopted

CONTENT Lean Phase:  Customer segment Assumption : The purpose of experimentation is to validate who, within our current customer segment (Heads of Clinics), will be our early adopters. Time Period:  December Project Weeks 1 - 2 Success Metric: % of people within the customer segment (Heads of Clinics), that identify that they are currently taking action to solve the same problem. CRITERIA Green Light  - Proceed with proposed offer testing experiment using channels...

Ella Grier
by Ella Grier
8 Votes
Comments 8
Ella Grier
 

Madeleine McArthur

Adelaide, Australia

Joined this community on Nov 5, 2018

University or Company
UniSA

Degree or Work area
Health

Project completed as trekker (if applicable)
Health Assessment

Country you Trekked/are Trekking in
Malawi

LinkedIn Profile
https://www.linkedin.com/in/madeleine-mcarthur-02720b177/

Reputation ranking

Ranking
35
Points
220
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