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Activity for Madeleine McArthur

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Key Metrics

[KEY METRICS] : Waste Amison – Inadequate access to Waste Management Solutions – April 2019 Key Metrics Customer Retention (Loyalty): 90% of the initial consumers will carry on using the service for at least 1 month.  Revenue Our price points per pick-up are the following: - $10 : General Waste - $5 : Glass - $1 : Aluminium Our costs are based around the supply of drivers; initially this will only be focused on the cost of tuk-tuks and in the region of Kesala. The cost...

Madeleine McArthur
by Madeleine McArthur
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Madeleine McArthur
Channels

[CHANNELS] :   Waste Amison – Inadequate access to Waste Management Solutions – April 2019 The Waste & Recycling Team is currently using various channels for the adoption of the waste management service. Given that the waste management service involves both consumers and suppliers of the service, these have to be approached in different manners. Consumers Consumers will be interacted with in three specific manners: (i) face to face interactions, (ii) traditional media and (iii)...

Madeleine McArthur
by Madeleine McArthur
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Madeleine McArthur
Solution

[SOLUTION] : Waste Amison – Inadequate access to Waste Management Solutions – April 2019 Introduction At its most basic level, users will be able to request waste to be collected at the most convenient time. Those who have signed up to the service will receive a text blast once a week to collect information on the pick-up date of the waste. To incentivize the reduction of waste the price-point will be based on the amount of waste the consumer needs to dispose of. The waste will be...

Madeleine McArthur
by Madeleine McArthur
1 Rating
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Madeleine McArthur
Experiment Results

Reference Experiment Post:  [Proposed Experiment]: Offer Test Waste Amisen April 2019 This experiment focussed on validating if our customer segment are willing to pay for our waste management system.  Experiment Post:  https://projecteverest.crowdicity.com/post/1320330 Lean Phase: UVP Assumption: Villagers are seeking more consistent and efficient waste management solutions. Results: Eight face to face interviews were conducted, six of which were positive. Of these...

Madeleine McArthur
by Madeleine McArthur
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Madeleine McArthur
Problem

Context  In April 2019, the Waste Management Team conducted interviews with community members in the towns of Keisla, Vengara and Jumtha in order to validate the customer segment. Through conducting these interviews the team gained invaluable insights with regard to existing waste management services and the emotions the community members feel when dealing with these services and managing their waste. From these insights, the April 2019 Waste team were able to construct a problem...

Madeleine McArthur
by Madeleine McArthur
2 Ratings
Comments 1
Madeleine McArthur
Project Summary

The December Health Team had two primary focuses; doing the groundwork to facilitate the project’s focus on clinicians as a customer segment and preparing the research protocol for execution. The full outline can be found in the attached document, and an abridged summary can be found below.   The first focus broke down to two elements. Firstly, customer segment interviews and empathising were done to garner a deep understanding of the customer segments and synthesis of the problem...

Gabriel Raubenheimer
by Gabriel Raubenheimer
4 Votes
Comments 1
Gabriel Raubenheimer
Adopted Experiment

CONTENT: Lean Phase: Problem Assumption: People within our customer segment identify with the problem described as ‘Increase quality of time with patients’ and ‘Get more quality time with your patients’. Time Period: January 2019 Project Weeks 1 - 2 Metric: Percentage of people responding non-negatively to the email/text they receive. CRITERIA: Green Light: Proceed with currency testing with currently identified early adopters. Success point:  20% non-negative...

Madeleine McArthur
by Madeleine McArthur
4 Votes
Comments 2
Madeleine McArthur
Adopted Experiment

CONTENT: Lean Phase: Problem Assumption: People within our customer segment identify with a particular way of describing a problem. Time Period: January 2019 Project Weeks 1 - 2 Metric: Click Through Rate: Percentage of people that click on the link in the post.    CRITERIA: Green Light: Proceed with currency testing with currently identified early adopters. Success point: 1% Orange Light: Optimise the offer by describing it differently and retesting....

Madeleine McArthur
by Madeleine McArthur
6 Votes
Comments 2
Madeleine McArthur
Idea thumbnail
Customer Segment

From extensive research into and interviews of clinicians and other medical professionals, deep insights into the experiences of these people were uncovered. This allows the team to understand how we might best serve these segments, and who within them might be our early adopters. Insights The clinicians engaged operate in public clinics in the Blantyre District. Communities and clinics there are intertwined - clinic initiatives such as educational programs and structured clinical days...

Isabella Strapp
by Isabella Strapp
11 Votes
Comments 1
Isabella Strapp
Idea thumbnail
Experiment Results

Reference to Experiment Post: https://projecteverest.crowdicity.com/post/621942 The experiment was focussed on validating the assumption that Heads of Clinics were the appropriate customer segment to be identified as our early adopters. The long-term goal was to discover the challenges clinicians face within the health care system and identify whether they are currently taking actions to solve the same challenges. Reassert Lean Phase:  Customer segment Assumption: The...

Madeleine McArthur
by Madeleine McArthur
10 Votes
Comments 3
Madeleine McArthur
Adopted Experiment

CONTENT Lean Phase:  Customer segment Assumption : The purpose of experimentation is to validate who, within our current customer segment (Heads of Clinics), will be our early adopters. Time Period:  December Project Weeks 1 - 2 Success Metric: % of people within the customer segment (Heads of Clinics), that identify that they are currently taking action to solve the same problem. CRITERIA Green Light  - Proceed with proposed offer testing experiment using channels...

Ella Grier
by Ella Grier
8 Votes
Comments 8
Ella Grier
 

Madeleine McArthur

Adelaide, Australia

Joined this community on Nov 5, 2018

University or Company
UniSA

Degree or Work area
Health

Country you Trekked/are Trekking in
Malawi

LinkedIn Profile
https://www.linkedin.com/in/madeleine-mcarthur-02720b177/

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21
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