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Project Summary

The purpose of this report is to document the challenges that currently occur in the Timor-Leste agriculture sector. Our solution to the found challenges in Timor is a smartphone application called FarmEd that offers agricultural advice and education. December is the first month we have the Beta version of the app. For the application to be well received, it was essential that Timorese farmers fit a few criteria. ​The December team has spent the month assessing if the farmers have...

Julia Marks
by Julia Marks
3 Votes
Comments 1
Julia Marks
Experiment adopted

No original experiment posted   Lean Phase: Channels   Assumption: That people are engaging in the Facebook page (likes, comments, shares, messages)   Time Period: 4 weeks   Success metric: % of people who Are early adopters for the application Engaging in the Facebook page - likes, comments, shares, messages   Criteria   Green light: Continue to use Facebook as a communication/promotion platform.   Success point: If 60% of...

Rachel Tidbury
by Rachel Tidbury
0 Votes
Comments 1
Rachel Tidbury
Experiment Results

Experiment design:  https://projecteverest.crowdicity.com/post/632426  Lean Phase: MVP Prototyping. With the Beta platform of the MVP in hand the goal will be gathering information regarding the App to assess its reception and provide direction for updates Assumption: 1. The Users have a method of cashless payment (MPESA). NB: not the test assumption (handled in another experiment) as initial sales can still be made via cash or MOA. 2. User experience is sufficiently...

India Shepherd
by India Shepherd
0 Votes
Comments 1
India Shepherd
Experiment adopted

Assumptions: Timorese farmers are willing to buy and application to receive agricultural advice. Time Box: 3 weeks Success Metric: Ratio of sales to reaches will be the success metric. Successful sales will support the assumption that Timorese farmers are willing to buy and application to receive agricultural advice.  Green Light - Proceed (User experience surveys, data collection and scaling) Success point: If 50% of farmers approached accept payment and sign onto the...

India Shepherd
by India Shepherd
0 Votes
Comments 1
India Shepherd
Proposed Experiment
Blocked

Assumption: That the 40 MOUs made by the 2018 December team will be successfully converted to cash payment sales. Time Box: 2 weeks. Success Metric:  Number of MOUs converted to cash sales.   Green Light: Proceed with further sales and utility testing. Success point: if 80% or above conversion rate. Orange Light: Optimise sales process via sales workshops, continual optimisation of the sales script/process. Reassess if the sales tactics seem to be failing or a...

India Shepherd
by India Shepherd
0 Votes
Comments 3
India Shepherd
Solution

The problem in the agricultural segment here in Timor-Leste is largely the lack of agricultural education provided to farmers, leading to chronic instability in the Timorese food chain. There have been two solutions developed at this stage in the project that are ideally used in conjunction with each other. Soil sensors The FarmEd July team established a sensor supply chain and tested the usage of soil sensors using 5 case study participants. The results of this were positive showing a...

India Shepherd
by India Shepherd
2 Votes
Comments 1
India Shepherd
Value Proposition

The unique value proposition of FarmEd on a smaller scale is essentially to provide a platform for farmers to receive agricultural advice and education. This education aims to mitigate the problems faced by the farmers, thus helping them to manage seasonal variation, harvest scheduling, and pest control. This educational platform will be of value due to its ease and accessibility to farmers.   Furthermore, on a larger scale FarmEd’s unique value proposition is to increase food security...

India Shepherd
by India Shepherd
1 Votes
Comments 1
India Shepherd
Problem

This post details the fundamental problems within the agricultural space in Timor-Leste which are largely seen as a result of lacking agricultural education.   Across December January and July, FarmEd assessed the agricultural situation in Timor. Our key findings were:   The main method of agricultural education in Timor-Leste is a generational system by which information is handed down through families. This system at times is functional however, for the most part it denies...

India Shepherd
by India Shepherd
1 Votes
Comments 1
India Shepherd
Experiment Results

Experiment reference:  https://projecteverest.crowdicity.com/post/632428    Lean Phase: Customer segment    That the potential customer is able to use either MPESA or Mobile Banking effectively as a payment method for the use of FarmEd’s App and service   1. The level of phone penetration is sufficiently high 2. There is reliable network coverage in communities to enable mobile money transfers 3. There is close proximity to a mobile money dealer to be able to convert cash...

India Shepherd
by India Shepherd
3 Votes
Comments 9
India Shepherd
Experiment adopted

To be completed alongside: The Quantitative Impact assessment experiment.   Lean phase: Key Metrics.   Assumption: The impact of the FarmEd app is positive and can be validated through both qualitative assessment.   Time Period: One year.   Success metric: % of people who:   Have increased physical and personal energy levels.   Increased time spent with family.   Decreased levels of frustration or concern.   This can result in...

India Shepherd
by India Shepherd
4 Votes
Comments 6
India Shepherd
Experiment adopted

To be completed alongside: The Qualitative Impact assessment experiment.     Lean phase: Key Metrics.   Assumption: The impact of the FarmEd app is positive and can be validated through quantitative assessment.   Time Period: One year.   Success metric: % of people who   Increase levels of production measured by yield.   Increase income as a result of ability to sell more produce.   Implementation of app advice tracked by farm map...

India Shepherd
by India Shepherd
4 Votes
Comments 6
India Shepherd
 

India Shepherd

Wollongong, Australia

Joined this community on Oct 27, 2018

University or Company
UOW

Degree or Work area
Medicine

Project completed as trekker (if applicable)
FarmEd

Country you Trekked/are Trekking in
Timor-Lesté

Reputation ranking

Ranking
21
Points
342

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