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Activity for Abbey Dyson

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Project Summary

July 2019 was the first time Project Everest Ventures has operated in India. For the Agriculture Assessment team, this meant our monthly goals included confirming that Phulnakhara had a viable demographic for an agriculture assessment, identifying three key problems and customer segments as well as establishing a clear data collection system. The components of the lean canvas that our assessment focused on were problem definition and customer segment.  Three main problems are:...

Abbey Dyson
by Abbey Dyson
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Abbey Dyson
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Metric Measurement Experiment

Context: Key metrics must be collected for each of our projects to ensure any impact opportunities are understood whether the impact is primary or secondary, short-term or long-term. These metrics will provide a framework for the Agriculture Assessment project moving forward and metric results will be updated as new information and larger data sets become available. The research assessment conducted in July uncovered a range of issues regarding agriculture in Odisha. The primary issues...

Abbey Dyson
by Abbey Dyson
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Abbey Dyson
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Experiment Results

Link to experiment:  https://projecteverest.crowdicity.com/post/1839900 Summary A demographic evaluation was undertaken to determine whether an agriculture project would be suitable in the region surrounding Phulnakhara and to develop a better understanding of the Rural and Urban-Rural demographics there. This was done by surveying local farmers in the area with the surveys also being used to define the problems and customer segments. The rural demographic met the success criteria,...

Abbey Dyson
by Abbey Dyson
1 Rating
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Abbey Dyson
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Adopted Experiment

This experiment will be conducted in conjunction with "Customer Segment" Lean Phase:  Problem Question:  What do our customer segments identify as agricultural challenges? Do our early adopters engage with our problem synthesis? Purpose:  Empathise with customer segments to define the problem. Assumptions: Farmers aren’t able to efficiently adapt to changes in soil parameters, (pH, soil moisture content, macronutrients, erosion), in a changing climate. Farmers aren’t able...

Abbey Dyson
by Abbey Dyson
2 Ratings
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Abbey Dyson
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Adopted Experiment

Lean Phase:  Customer Segment Question:  Does the target beneficiary recognise that they have the problem we are trying to solve? Who could be our early adopters? Purpose:  To validate our assumed early adopters. Assumptions: Our assumed early adopters* are: Farmers in urban-rural areas Farmers in rural areas *NOTE: some ‘farmers’ may not identify as farmers, however, they manage personal land using traditional small-scale agricultural practice to grow food to feed their...

Abbey Dyson
by Abbey Dyson
4 Ratings
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Abbey Dyson

  Lean Phase: Channels Assumptions: An increase in nurses collecting EOIs will deepen our channels and generate more revenue.   Time Box:   3 hours   Success Metric The number of EOI collected from different channels. The overall conversion rate from beginning to end of funnel (EOI from new channels to purchasing of MVP)   Criteria: Green Light- The deepened channels generate the same EOI conversion rates as the original channel Success Point – <60% of the...

Abbey Dyson
by Abbey Dyson
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Abbey Dyson

REVENUE STREAMS A $30 deposit is forward paid, committing to a yearly subscription worth $120, that will be paid at the time of product and payment exchange. Currency tests and pricing tests were conducted to expand on our empathy and offer tests to calculate this cost Currency test: It was assumed that mothers of children under the age of 15 in Vengara will forward pay a $30 deposit for an undetermined solution that aims to remove the stress and negative emotion invoked when their...

Abbey Dyson
by Abbey Dyson
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Abbey Dyson
Experiment Results

This experiment focused on validating the financial viability at different price points for MVP.  Experiment post: https://projecteverest.crowdicity.com/post/1321460 Lean Phase: Revenue Streams Assumption: Testing yearly subscription at price points of $240, $120 and $60 with all other independent variables from currency test constant, the change of paid deposit conversion rate will indicate the correct price to use for our product and the customer segment. Results:...

Abbey Dyson
by Abbey Dyson
n/a
0 Ratings
Comments 3
Abbey Dyson
Adopted Experiment

Lean Phase:  Revenue Streams Assumptions: Testing yearly subscription at price points of $240, $120 and $60 with all other independent variables from currency test constant, the change of paid deposit conversion rate will indicate the correct price to use for our product and the customer segment.  Time Box:   3 hours Success Metric Number of people who pay a $30 deposit for a yearly subscription MVP at $240/$120/$60 price point vs. number of people who paid a deposit...

Abbey Dyson
by Abbey Dyson
1 Rating
Comments 3
Abbey Dyson
Experiment Results

This experiment focused on validating the problems identified during empathising and offer testing. Experiment post:  https://projecteverest.crowdicity.com/post/1318460 Lean Phase:  Currency Test Assumption: Mothers of children under the age of 15 in Vengara will exchange money for an undetermined solution that aims to remove the stress and negative emotion invoked when their child is sick, and they cannot help them. Results: Channel 1: Reached them on phone- 85% Organised...

Abbey Dyson
by Abbey Dyson
1 Rating
Comments 4
Abbey Dyson
Adopted Experiment

In September 2018, the Timor-Leste Government decided that a “Zero Plastic Policy” would be soon implemented throughout Timor-Leste which involves the banning of plastic bags. At the seminar when this policy was announced, the former President of the Republic, José Ramos-Horta stated that "Timor as a state, as a nation and as a community, has to carry out its own initiatives to solve the problem of plastic". One of the solutions has been to import biodegradable cassava bags from Indonesia....

Abbey Dyson
by Abbey Dyson
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Abbey Dyson
 

Abbey Dyson

Melbourne, Australia

Joined this community on Oct 19, 2018

Bio Bachelors of Environmental Science 23 | Melbourne | Team & Senior Leader with PEV

University or Company
RMIT

Degree or Work area
Science

Country you Trekked/are Trekking in
Timor-Lesté

LinkedIn Profile
https://www.linkedin.com/in/dysonabbey/

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