Deeksha's profile

Activity for Deeksha Balaji

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Conversion Rates Expressions of interest - 60.3% EOIs reached on the phone - 85% EOIs that book meeting - 80% EOIs that meet for a face to face meeting - 75% EOI that pay a deposit - 21.76% it EOIs that purchase the subscription - 11.11% EOIs that revenue their subscription for a second year - N/A

Deeksha Balaji
by Deeksha Balaji
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Deeksha Balaji

Reaching customers: We will reach customers through Eena. However, we consider the short-termism of this channel and in order to ensure scalability we will explore other avenues through Wiseh (local politician) and other recommendations from Eena and Sylvia (the medical research officer in Kasela).   We will maintain relationships with our customers who are mothers with children under the age of 15 and local clinic in Kasela and Eena, the local nurse.   Acquiring Key Resources: paper...

Deeksha Balaji
by Deeksha Balaji
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Deeksha Balaji
Adopted Experiment

Lean Phase:  Channel Testing/ Offer Testing etc.  Assumptions: Mothers do not have adequate access to medical facilities Time Box : 2 Weeks Success Metric If 20 or more leads call number (reach 50 with a conversion rate of 40%) Criteria: Green Light- Success Point – >40%  Orange Light – Re-evaluate the assumption stated above Failure Point – <20% Red Light – Re-evaluate target Customer segment and channels Experiment Build: (Outline how you will achieve...

Deeksha Balaji
by Deeksha Balaji
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Deeksha Balaji
Idea thumbnail
Work Update

Abstract This week, the FarmEd II team has been busy developing and conducting Offer tests for the farmers of 6 villages in the Sigatoka Valley region. In simple terms, an offer test is a test to identify what offer meets our customer segment’s needs. One of the major goals this week for FarmEd II was to create a successful offer test. Essentially, our aim was to identify the “WHY?” our customer segment would buy this service. In order to have a successful offer test, we needed three...

Deeksha Balaji
by Deeksha Balaji
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Deeksha Balaji
 

Deeksha Balaji

Australia

Joined this community on Jul 3, 2018

University or Company
UOW

Degree or Work area
Law

Country you Trekked/are Trekking in
Fiji

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