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Activity for Jemima Crawford

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Project Summary

  The FarmEd February team began the month with three monthly goals: 1: Launch the FarmEd app in Tetun 2: Set up 20 case studies through B2C sales in the community 3: Establish partnerships with three NGO’s or businesses. The team kick-started the month focusing on goal one. It was decided that continuing trying to progress and scale the project without the app running in the local language was unfeasible, therefore goal one needed to be achieved before proceeding. The team spent...

Jemima Crawford
by Jemima Crawford
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Jemima Crawford
Experiment Results

Reference the Experiment Design Post: https://projecteverest.crowdicity.com/post/964140 This experiment will be conducted across two phases. The first phase is designed to qualify farmers who would be a suitable candidate for a case study once the FarmEd app is launched. It will involve selling these farmers an App and Sensor bundle and setting up a communications channel with them.   Lean Phase: Solution (MVP)   Assumption: Farmers are both willing and able to afford...

Jemima Crawford
by Jemima Crawford
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Comments 1
Jemima Crawford
Proposed Experiment

Introduction: The purpose of this experiment is to test FarmEd’s UVP within its early adopter customer segment. It aims to do this through measuring the ratio of successful to unsuccessful sales made through pitching the FarmEd application and Soil Sensor to early adopter customers.     Lean Phase:   Solution (MVP)   Assumption:   FarmEd’s early adopter segment are willing to buy an application to receive agricultural advice   Early Adopter Criteria:  Customer...

Jemima Crawford
by Jemima Crawford
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Comments 1
Jemima Crawford
Proposed Experiment

Introduction: This experiment aims to test the perceived relevance of the FarmEd applications features with its early adopter customer segment. This experiment is to be conducted separately on each individual feature of the app (My Crops, My Calendar, Pests and Diseases, My Crop Growth).   Lean Phase: Solution (MVP)   Assumption: Farmers find the applications features both useful and relevant to their farm.   Time Box: 4 weeks   Success Metric: % of survey...

Jemima Crawford
by Jemima Crawford
0 Votes
Comments 2
Jemima Crawford
Proposed Experiment

Introduction: This experiment aims to test the usability of the FarmEd application with its early adopter customer segment. It is to be conducted separately on each individual feature of the app (My Crops, My Calendar, Pests and Diseases, My Crop Growth).   Lean Phase: Solution (MVP)   Assumption: Farmers are able to navigate a smartphone and the FarmEd application effectively.   Time Box: 4 weeks   Success Metric: % of early adopter farmers that are able...

Jemima Crawford
by Jemima Crawford
1 Votes
Comments 2
Jemima Crawford
Proposed Experiment

Introduction : The second phase of the Case Study experiment will be conducted in the interim between February and July of 2019. This phase of the experiment will involve FarmEd’s case study farmer using a communication channels to send feedback for the apps usability over the 5 month period between the February and July projects. This experiment will double up as an impact assessment in determining the social and economic impact the FarmEd app will have on both farmers livelihoods and...

William Eve
by William Eve
1 Votes
Comments 1
William Eve
Experiment adopted

Introduction : This experiment will be conducted across two phases. The first phase is designed to qualify farmers who would be a suitable candidate for a case study once the FarmEd app is launched. It will involve selling these farmers an App and Sensor bundle and setting up a communications channel with them. The app and sensor bundle includes: Soil sensor and instructions (in Tetun) Basic print out of Ph crop table (in Tetun) Instructional pamphlet of how to use FarmEd App (in...

William Eve
by William Eve
1 Votes
Comments 4
William Eve
Experiment adopted

Is the use of blast texts an effective method of communication for farmers in Timor-Leste?   Introduction : This experiment aims to establish whether or not blast texts is an effective method of communicating with current farmer stakeholders. The January team sent a blast text to the (48) farmers who signed MOU’s with previous FarmEd teams to inform them of delays in the launch of the app. This was a means to mitigate harm to these relationships as the December team had promised...

William Eve
by William Eve
0 Votes
Comments 4
William Eve
Experiment adopted

This is the initial phase of an experiment to test which stakeholders are worth following up and focusing on. The first phase aims to tap into the early adopter. This early adopter being local businesses who oversee large numbers of farmers (ie. supermarket chains ), and/or NGO or Government programs with goals aligning with ours and reach to a significant number of farmers. In the second phase, the early majority is the target. The second phase will aim to capture a large section of the...

Chris Zancanaro
by Chris Zancanaro
1 Votes
Comments 5
Chris Zancanaro
Proposed Experiment
Under Review

In January communication between farmers and the FarmED via Facebook and text proved to be difficult. This experiment aims to utilise a non-digital communication channel.   Lean phase: Channels   Assumption: Using the traditional hierarchical system of Sefis and Sucos leaders will be an effective form of communication channel to the farm owners. They will be able to disseminate information to the farmers, gather information and report back to us. It has been assumed that there...

Chris Zancanaro
by Chris Zancanaro
0 Votes
Comments 7
Chris Zancanaro
 

Jemima Crawford

Australia

Joined this community on May 10, 2018

University or Company
UOA

Degree or Work area
Arts

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