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Activity for Jemima Crawford

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Adopted Experiment

Lean Phase : MVP Purpose:  To establish if the MVP adequately solves the customer segments identified problem Assumption:  The features of the MVP allow women to menstruate in comfort and dignity, without impacting their day to day life. Time Box:   4-6 weeks  S uccess Metric:  60% of participants experience an increased ability to menstruate in dignity (see experiment build) CRITERIA Green Light: Proceed to channels and distribution Success point: More than 60% of...

Jemima Crawford
by Jemima Crawford
1 Votes
Comments 4
Jemima Crawford
Adopted Experiment

Lean Phase:  MVP Purpose:  To establish if the early adopter customer segment are willing to pay for a solution. Assumption:  Women will be willing to pay for a menstrual item that addresses the problems they experience with their current material   Time Box:   2 weeks   Success Metric:  60% of the early adopter customer segment approached are willing to pay for the MVP and participate in utility test. Criteria Green Light: Proceed to conduct utility test Success point:...

Jemima Crawford
by Jemima Crawford
1 Votes
Comments 5
Jemima Crawford
Idea thumbnail
Project Summary

July was the first month operating the Female Hygiene and Sanitation Project in Malawi. Despite growing attention on menstrual hygiene management (MHM) in the global arena there has been little quantifiable data and research collected on the space in Malawi. The team entered the month almost completely in the dark, with no idea how the project would go or how it would be received by the community. In light of the sensitive nature of menstruation, the first steps taken was meetings with...

Jemima Crawford
by Jemima Crawford
2 Votes
Comments 2
Jemima Crawford
Idea thumbnail
Experiment Results

Experiment Design Post : https://projecteverest.crowdicity.com/post/2004660 Lean Phase: Offer testing/ UVP Purpose: To validate UVP with our customer segment Assumption: The customer segment identifies with the problem statement and express an interest in the UVP : ' a solution that allows women to menstruate with dignity and comfort, so it no longer impacts day to day life and productivity'   Time Box:  2 weeks Success Metric: % of women and girls who respond...

Jemima Crawford
by Jemima Crawford
3 Votes
Comments 2
Jemima Crawford
Idea thumbnail
Problem

Lean phase: Problem Definition  Aim: The aim of this post is to identify the most prevalent issues that Malawian women experience in relation to menstruation.  The problem definition  is centered around three major pillars identified over the last month of research. Women lack access to affordable, hygienic sanitary products Current methods of MHM are inadequate and don't allow women to menstruate with dignity, hygiene and comfort Inadequate means to manage...

Jemima Crawford
by Jemima Crawford
5 Votes
Comments 2
Jemima Crawford
Idea thumbnail
Customer Segment

LEAN phase: Customer Segment Introduction:  The July 2019 Female Sanitation Team have been researching and analysing information gathered from Malawian women and girls regarding their experiences and struggles with menstruation. The team have obtained an understanding of the thoughts, concerns and desires of Malawian women in relation to their current methods of menstrual hygiene management (hereby MHM). Through conducting surveys, facilitating focus group discussions and meeting...

Jemima Crawford
by Jemima Crawford
2 Votes
Comments 3
Jemima Crawford
Idea thumbnail
Adopted Experiment

This experiment is to be conducted in conjunction with experiment ‘Problem Definition’ and ‘Customer Segment Lean Phase : UVP (unique value proposition) Assumption : Our customer segments identify with the problem statement and express an interest in our unique value proposition.  Time Period : 2 weeks Success Metric : 60% of participants respond positively to UVP (Unique Value Proposition) and CTA (Call To Action) (see experiment build below)  CRITERIA Green Light – Proceed to...

Karli Chan
by Karli Chan
3 Votes
Comments 4
Karli Chan
Work Update

Introduction In-country operations for Solar Malawi resumed this June and is in its third week, continuing off from the previous team in February. As usual, the team’s goals revolved around sales of a solar product and the accompanying infrastructure (eg. software for automated texting, sales logistics, accounting, etc). The current version of solar product we are selling is the GD-8017A by GDLITE - a solar powered battery which discharges stored electricity in the form of a torch, up to...

Anthony Liu
by Anthony Liu
1 Votes
Comments 2
Anthony Liu
Project Summary

  The FarmEd February team began the month with three monthly goals: 1: Launch the FarmEd app in Tetun 2: Set up 20 case studies through B2C sales in the community 3: Establish partnerships with three NGO’s or businesses. The team kick-started the month focusing on goal one. It was decided that continuing trying to progress and scale the project without the app running in the local language was unfeasible, therefore goal one needed to be achieved before proceeding. The team spent...

Jemima Crawford
by Jemima Crawford
0 Votes
Comments 1
Jemima Crawford
Experiment Results

Reference the Experiment Design Post: https://projecteverest.crowdicity.com/post/964140 This experiment will be conducted across two phases. The first phase is designed to qualify farmers who would be a suitable candidate for a case study once the FarmEd app is launched. It will involve selling these farmers an App and Sensor bundle and setting up a communications channel with them.   Lean Phase: Solution (MVP)   Assumption: Farmers are both willing and able to afford...

Jemima Crawford
by Jemima Crawford
0 Votes
Comments 1
Jemima Crawford
Adopted Experiment

Introduction: The purpose of this experiment is to test FarmEd’s UVP within its early adopter customer segment. It aims to do this through measuring the ratio of successful to unsuccessful sales made through pitching the FarmEd application to early adopter customers.   Lean Phase:  Solution (MVP) Assumption: FarmEd’s early adopter segment are willing to buy an MVP application to receive agricultural advice tailored around pests and diseases predominately.  Early Adopter...

Jemima Crawford
by Jemima Crawford
0 Votes
Comments 4
Jemima Crawford
Proposed Experiment

Introduction: This experiment aims to test the perceived relevance of the FarmEd applications features with its early adopter customer segment. This experiment is to be conducted separately on each individual feature of the app (My Crops, My Calendar, Pests and Diseases, My Crop Growth).   Lean Phase: Solution (MVP)   Assumption: Farmers find the applications features both useful and relevant to their farm.   Time Box: 4 weeks   Success Metric: % of survey...

Jemima Crawford
by Jemima Crawford
0 Votes
Comments 2
Jemima Crawford
Proposed Experiment

Introduction: This experiment aims to test the usability of the FarmEd application with its early adopter customer segment. It is to be conducted separately on each individual feature of the app (My Crops, My Calendar, Pests and Diseases, My Crop Growth).   Lean Phase: Solution (MVP)   Assumption: Farmers are able to navigate a smartphone and the FarmEd application effectively.   Time Box: 4 weeks   Success Metric: % of early adopter farmers that are able...

Jemima Crawford
by Jemima Crawford
1 Votes
Comments 2
Jemima Crawford
Proposed Experiment

Introduction : The second phase of the Case Study experiment will be conducted in the interim between February and July of 2019. This phase of the experiment will involve FarmEd’s case study farmer using a communication channels to send feedback for the apps usability over the 5 month period between the February and July projects. This experiment will double up as an impact assessment in determining the social and economic impact the FarmEd app will have on both farmers livelihoods and...

William Eve
by William Eve
1 Votes
Comments 1
William Eve
Adopted Experiment

Introduction : This experiment will be conducted across two phases. The first phase is designed to qualify farmers who would be a suitable candidate for a case study once the FarmEd app is launched. It will involve selling these farmers an App and Sensor bundle and setting up a communications channel with them. The app and sensor bundle includes: Soil sensor and instructions (in Tetun) Basic print out of Ph crop table (in Tetun) Instructional pamphlet of how to use FarmEd App (in...

William Eve
by William Eve
1 Votes
Comments 4
William Eve
Adopted Experiment

Is the use of blast texts an effective method of communication for farmers in Timor-Leste?   Introduction : This experiment aims to establish whether or not blast texts is an effective method of communicating with current farmer stakeholders. The January team sent a blast text to the (48) farmers who signed MOU’s with previous FarmEd teams to inform them of delays in the launch of the app. This was a means to mitigate harm to these relationships as the December team had promised...

William Eve
by William Eve
0 Votes
Comments 4
William Eve
Adopted Experiment

This is the initial phase of an experiment to test which stakeholders are worth following up and focusing on. The first phase aims to tap into the early adopter. This early adopter being local businesses who oversee large numbers of farmers (ie. supermarket chains ), and/or NGO or Government programs with goals aligning with ours and reach to a significant number of farmers. In the second phase, the early majority is the target. The second phase will aim to capture a large section of the...

Chris Zancanaro
by Chris Zancanaro
1 Votes
Comments 5
Chris Zancanaro
Proposed Experiment

In January communication between farmers and the FarmED via Facebook and text proved to be difficult. This experiment aims to utilise a non-digital communication channel.   Lean phase: Channels   Assumption: Using the traditional hierarchical system of Sefis and Sucos leaders will be an effective form of communication channel to the farm owners. They will be able to disseminate information to the farmers, gather information and report back to us. It has been assumed that there...

Chris Zancanaro
by Chris Zancanaro
0 Votes
Comments 7
Chris Zancanaro
 

Jemima Crawford

Australia

Joined this community on May 10, 2018

University or Company
UOA

Degree or Work area
Arts

Country you Trekked/are Trekking in
Malawi

What is thirteen plus four?
Human

Reputation ranking

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14
Points
647

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