Isabelle Kohout's profile

Activity for Isabelle Kohout

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Lean Canvas: Unique Value Proposition Giving farmers a sense of control over their profits and fulfillment in their careers, while simultaneously relieving the stresses of not being able to feed their families year- round   High-level concept - Like a fridge that dries your food

Isabelle Kohout
by Isabelle Kohout
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Isabelle Kohout

Customer Segment Black Label   Low income farmers with inconsistent crops between wet and dry seasons.   Observed behaviours:   ·       Increased rates of selling crops after the wet season   ·       Lowering of food prices during/following periods of surplus   ·       Verbally confirm feelings of frustration regarding unstable income   - Actively seeking a solution, currently they are storing their surplus food in their sheds and in communal fridges       Our...

Isabelle Kohout
by Isabelle Kohout
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Isabelle Kohout
Adopted Experiment

Lean Phase:  Channels  Assumption:  The below channels are successful avenues to reach our customer segment.  Time Box : 3 weeks Success Metrics: A successful conversion is someone who resonates with the problem statement and executes the call to action.  Green light - The channels are valid access points to our customer segment. Move on to finalising cost structure and revenue streams. Success point : Channel 1: > 60% of people reached are interested in the offer Channel 2...

Isabelle Kohout
by Isabelle Kohout
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Isabelle Kohout
Post Not Ready

Solution: The proposed solution is a solar powered food dehydrator. The dehydrator is 3ft x 1.5ft and is a box-shape with a lid that opens like a big trunk. The farmers chop their food and place it in the dehydrator. The dehydration process takes 8 hours for a full storage quantity of 25 kilograms.  Key features:  Solar powered Food dehydration technology  Ease of use  Size   Utility test learnings: The utility test conducted confirmed that solar power, food dehydration...

Isabelle Kohout
by Isabelle Kohout
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Isabelle Kohout
Cost Structure

This identifies the costs associated with running the business, categorised into fixed and variable costs. At the current stage of the business, it is difficult to estimate these as there are so many factors at play. We have drafted the cost structure based on the first iteration of the product, but this document will require constant updating as the product changes, business progresses, acquires more customers and the costs stabilise.  Fixed costs: Marketing: Advertisements in...

Isabelle Kohout
by Isabelle Kohout
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Isabelle Kohout

Lean Canvas phase: Channels [BLACK LABEL]  We have identified four channels, face to face, community meetings and newspaper articles Face to Face: One of the behaviours of our early adopters is the visible throwing out of surplus food at the end of the dry season, as well as the selling of excess following this period. The channel identified (face-to-face pitches at famers homes), is a direct connector to people with these behaviours. We will reach out to them through doorknocking, and...

Isabelle Kohout
by Isabelle Kohout
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Isabelle Kohout
Adopted Experiment

Lean Phase: Solution  Assumption: The key features (6 ft x 3ft size, ease of use, solar powered, and dehydration tech) are highly valued by and useful to farmers, and achieve the outcomes of the UVP.  Time box: 1 month - 3x week test, 1x week product iteration/feature update Key metrics: Percentage of customers that identify a positive response for each specific question. (Questions 2 - 5).  Green light - The key features identified are useful. We can proceed to identifying...

Isabelle Kohout
by Isabelle Kohout
1 Rating
Comments 4
Isabelle Kohout
Adopted Experiment

Lean Phase:  Unique Value Proposition Assumption:  Farmers are willing to pay a down-payment of equivalent $30 to relieve frustration through consistent food security, resulting in stable profit margins.  Time box:  2 weeks. Metric: A successful conversion will be considered a customer who is enthusiastic about the product, and displays a strong willingness to pay the $30 or $60 price points to receive it in the future.  Green light – People are willing to pay the designated...

Isabelle Kohout
by Isabelle Kohout
1 Rating
Comments 7
Isabelle Kohout
Project Summary

The January Health Team had three primary focuses; completing the offer testing stage, preparing currency test experiments and finalising the experiments for research protocol. The full outline can be found in the attached document, and an abridged summary can be found below.   The first focus broke down to two elements. Firstly, the problem statement was synthesised and offer tests were executed, and currency testing experiments were designed.   Offer Testing Posts Experiment...

Isabelle Kohout
by Isabelle Kohout
1 Votes
Comments 2
Isabelle Kohout
Problem

Context In December 2018, the Health Consulting Team conducted interviews with Heads of Clinics in Blantyre in order to validate the customer segment. Through conducting these interviews, the team generated invaluable insights with regard to the healthcare challenges clinicians identify and the emotions they feel in relation to these challenges. From these insights, the January 2019 Health team were able to construct a problem centric message, for the purpose of offer testing, that...

Isabella Strapp
by Isabella Strapp
3 Votes
Comments 1
Isabella Strapp
Experiment Results

Reference to Experiment Post: This experiment focussed on validating the assumption that clinicians identify with the problem that they feel frustrated by not having quality time with their patients and that they want better health outcomes for their patients. The long term goal was to initiate communication with heads of clinics and build relationships. Reassert Lean Phase:  Problem  Assumption: People within our customer segment identify with the problem described as ‘you...

Isabella Strapp
by Isabella Strapp
8 Votes
Comments 2
Isabella Strapp
Idea thumbnail
Experiment Results

Reference to Experiment Post:  https://projecteverest.crowdicity.com/post/796220 Lean Phase:  Problem Assumption: People within our customer segment identify with a particular way of describing a problem. Results: Between 6 and 12 people clicked on the links Zero people registered Validated Learning: The experiment was planned to be quantitative and conducted through the channel identified; posts on Malawian medical Facebook groups. We then identified and applied for...

Catherine Edwards
by Catherine Edwards
5 Votes
Comments 3
Catherine Edwards
 

Isabelle Kohout

Australia

Joined this community on Mar 31, 2018

University or Company
USYD

Degree or Work area
Engineering

Country you Trekked/are Trekking in
Malawi

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