Felix's profile

Glad to let you know that this experiment was adopted as of yesterday morning, and we're aiming to get as much feedback as possible from interactions with farmers. We've prepped an experiment outcomes draft and that will be posted soon with regular updates to our findings.

10 months ago
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[JAN 19] Content Satisfaction (Solution) - Fiji FarmEd I

Hi Jimmy. Our 1-5 scale is actually our attempt to collect more accurate data about the farmers' user experience, and is based on our teams' assessment of how farmers interact with the app, and how they react to the features and value we provide. I realise how much of an emphasis we need to have on objective measurement but as I'm sure you've experienced in the past, the usual close-ended questions we tend to ask don't actually provide useful information due to the social pressure in one-on-one surveying that our potential customers exhibit that generally leads them positively affirm the value we offer - rather than provide us with critical feedback.
If you had any other tips based on your experience in Timor as to how this can be avoided I would gladly welcome that as we're currently deep into the surveying phase.

10 months ago
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[PROPOSED EXPERIMENT FOR JANUARY] Scalability (Currency Testing for Premium data model)- FarmEd Fiji December 2018

I like the idea of a premium service that is differentiated by the data offered to those willing to pay a higher subscription fee. Did your team happen to determine what key data points the stakeholders that you're talking about would be specifically interested in? Knowing this will help identify how FarmEd may be best pitched to these businesses, as well as what information we need to obtain from farmers who are currently subscribed to the app (and how to do so).

11 months ago
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[Work Update]: FarmEd Timor - Goals in Detail for the Month - July 2018

Hey Pat!

Similarly to you we've been conducting currency tests. I'd be interested to know how exactly you're running your sales as it sounds really similar to how we're going about it. We are working closely with FarmEd I (UX) to get farmers to use the sensors themselves, and send through photos to the FarmEd Fiji Facebook page.
From that we're inputting pH and soil data to a program (happy to send you the code) that outputs cropping recommendation based on previous months' data collection. We're sending this back through to the farmers to simulate how the end state of the app could work.
We're charging a $1 (negotiable) price for this "demo", and following up with a quick survey in order to determine current farm expenses, how farmers are currently obtaining agricultural expertise and how frequently they would be able to pay for a subscription based service.

Does this sound similar to what you guys have been doing?

Jul 18, 2018
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[Work Update]: FarmEd Timor - Call To Action Methodology - July 2018

This is really interesting. Our team is taking a closer look at making individual currency tests with farmers (i.e. offering them a demonstration of our MVP for a small price) to gauge whether they are willing to pay for agricultural expertise, but your CTA approach sounds really applicable on larger scale. It would be interesting to see what method of distributing the business cards had proven to be the most effective, and what your data so far has been