Julia Marks's profile

Activity for Julia Marks

Showing: 11 Results
Sort by
Project Summary

The purpose of this report is to document the challenges that currently occur in the Timor-Leste agriculture sector. Our solution to the found challenges in Timor is a smartphone application called FarmEd that offers agricultural advice and education. December is the first month we have the Beta version of the app. For the application to be well received, it was essential that Timorese farmers fit a few criteria. ​The December team has spent the month assessing if the farmers have...

Julia Marks
by Julia Marks
3 Votes
Comments 1
Julia Marks
Experiment adopted

No original experiment posted   Lean Phase: Channels   Assumption: That people are engaging in the Facebook page (likes, comments, shares, messages)   Time Period: 4 weeks   Success metric: % of people who Are early adopters for the application Engaging in the Facebook page - likes, comments, shares, messages   Criteria   Green light: Continue to use Facebook as a communication/promotion platform.   Success point: If 60% of...

Rachel Tidbury
by Rachel Tidbury
0 Votes
Comments 1
Rachel Tidbury
Customer Segment

Through empathising, research and collection of July teams data the group was able to brainstorm and develop a list of assessments that would distinguish whether the application was suitable to farmers in Dili and the surrounding Dili areas. The areas that we decided to assess are as follows: Communication Test Data Test Farm/Land Test Income Test Literacy Test Phone Charge Test Reception Test Smartphone Test Technical Capability Test...

Conor Young
by Conor Young
2 Votes
Comments 1
Conor Young
Solution

The problem in the agricultural segment here in Timor-Leste is largely the lack of agricultural education provided to farmers, leading to chronic instability in the Timorese food chain. There have been two solutions developed at this stage in the project that are ideally used in conjunction with each other. Soil sensors The FarmEd July team established a sensor supply chain and tested the usage of soil sensors using 5 case study participants. The results of this were positive showing a...

India Shepherd
by India Shepherd
2 Votes
Comments 1
India Shepherd
Value Proposition

The unique value proposition of FarmEd on a smaller scale is essentially to provide a platform for farmers to receive agricultural advice and education. This education aims to mitigate the problems faced by the farmers, thus helping them to manage seasonal variation, harvest scheduling, and pest control. This educational platform will be of value due to its ease and accessibility to farmers.   Furthermore, on a larger scale FarmEd’s unique value proposition is to increase food security...

India Shepherd
by India Shepherd
1 Votes
Comments 1
India Shepherd
Problem

This post details the fundamental problems within the agricultural space in Timor-Leste which are largely seen as a result of lacking agricultural education.   Across December January and July, FarmEd assessed the agricultural situation in Timor. Our key findings were:   The main method of agricultural education in Timor-Leste is a generational system by which information is handed down through families. This system at times is functional however, for the most part it denies...

India Shepherd
by India Shepherd
1 Votes
Comments 1
India Shepherd
Revenue Stream

The group has adopted two main methods of sale. The first is through interaction with individuals and their families at their farms to develop rapport and connection. Through this we discuss the application and explain how this will benefit them. The second method that we are exploring is selling the app in bundles to large groups or cooperatives who have a number of farmers they are connected with. We incentivise data and control as key points to the group's benefit.   The first...

Conor Young
by Conor Young
4 Votes
Comments 5
Conor Young
Experiment adopted

Assumption : Timorese who are ABLE to use mobile money (see access experiment), are regular users or willing to use mobile money as a payment system. [Update] Timorese also have access to a bank account and internet banking as a method of money transfer.  Time Period : 2 weeks   Success Metrics : % people who Know how to use mobile money Regularly use mobile money Are willing to use mobile money Have a bank account Use bank account at a minimum once a...

Julia Marks
by Julia Marks
5 Votes
Comments 4
Julia Marks
Experiment adopted

Assumption : That the potential customer is able to use either MPESA or Mobile Banking effectively as a payment method for the use of FarmEd’s App and service 1. The level of phone penetration is sufficiently high 2. There is reliable network coverage in communities to enable mobile money transfers 3. There is close proximity to a mobile money dealer to be able to convert cash into mobile money for transfer Time Period: 2 weeks Success Metric s: % of people who: 1. Have a...

Julia Marks
by Julia Marks
2 Votes
Comments 3
Julia Marks
Experiment adopted

Lean Phase: MVP Prototyping. With the Beta platform of the MVP in hand the goal will be gathering information regarding the App to assess its reception and provide direction for updates   Assumptions: 1. The Users have a method of cashless payment (MPESA). NB: not the test assumption (handled in another experiment) as initial sales can still be made via cash or MOA. 2. User experience is sufficiently positive as to result in successful purchase.   Time Box: 3 weeks...

Julia Marks
by Julia Marks
2 Votes
Comments 2
Julia Marks
Experiment adopted

Lean Phase: With the Beta platform of the MVP in hand ready for sales the goal will be to enable scaling of sales in a way that is fast and repeatable in different countries.   Assumption: 1. The Users have a method of cashless payment (MPESA). NB: not the test assumption as initial sales can still be made via cash or MOA. 2. We a have a promising enough product that Coops, NGOs, charities and businesses would be interested in sharing their population access with us....

Julia Marks
by Julia Marks
2 Votes
Comments 3
Julia Marks
 

Julia Marks

Sydney, Australia

Joined this community on Dec 13, 2017

University or Company
USYD

Degree or Work area
Engineering

Country you Trekked/are Trekking in
Timor-Lesté

Reputation ranking

Ranking
27
Points
252

Following

0 in this community
Share