Julia Marks's profile

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Project Summary

July 2019 was a challenging yet productive month for ERS in Timor-Leste! The team altered the previous collection service and successfully coordinated a one-off trial collection service to ten local businesses. Additionally, the team created and introduced a recycling workshop for participating businesses and their employee. Client feedback from this trial was collected to help create and optimise ERS’s future ongoing collection service. Avenues for repurposing were explored by the July...

Julia Marks
by Julia Marks
2 Votes
Comments 2
Julia Marks
Adopted Experiment

Lean Phase:  Revenue Streams / Cost Structure  Assumptions: That users are able to assess and evaluate the financial situation of ERS given a variety of customers and stakeholders.  Time Box: 1 weeks Success Metric % of people (within PEV) are able to comprehend the financial information and draw sound conclusions about the financial situation of ERS.  Criteria: Green Light- Create a future template for financial analysis and financial tracking.   Success Point –...

Julia Marks
by Julia Marks
1 Votes
Comments 1
Julia Marks
Adopted Experiment

Lean Phase:  Solution Assumptions: That we are able to build relationships key stakeholders who will assist with repurposing of our recyclables.  Time Box: 1 weeks Success Metric Number of secondary meetings set up with stakeholders who are actually repurposing recycling. Criteria: Green Light- Continue with developing a partnership agreement and scoping out the terms and functionality.  Success Point –  2 stakeholders Orange Light  – Assess the reasons for not...

Julia Marks
by Julia Marks
1 Votes
Comments 8
Julia Marks
Adopted Experiment

Lean Phase: UVP   Assumptions: That a reliable recycling service is desired in Dili among restaurants and hotels Time Box: 2 weeks Success Metric Number of deposits paid for a trial run service.  Criteria: Green Light -  Perform the service, assessing the feedback from the trial. Sign the trial customers onto a regular contract.  Success Point –  15% pay a deposit   Orange Light  – Assess the reasons for not signing and re-evaluate the sales pitch or the...

Julia Marks
by Julia Marks
1 Votes
Comments 1
Julia Marks
Project Summary

The purpose of this report is to document the challenges that currently occur in the Timor-Leste agriculture sector. Our solution to the found challenges in Timor is a smartphone application called FarmEd that offers agricultural advice and education. December is the first month we have the Beta version of the app. For the application to be well received, it was essential that Timorese farmers fit a few criteria. ​The December team has spent the month assessing if the farmers have...

Julia Marks
by Julia Marks
3 Votes
Comments 1
Julia Marks
Adopted Experiment

No original experiment posted   Lean Phase: Channels   Assumption: That people are engaging in the Facebook page (likes, comments, shares, messages)   Time Period: 4 weeks   Success metric: % of people who Are early adopters for the application Engaging in the Facebook page - likes, comments, shares, messages   Criteria   Green light: Continue to use Facebook as a communication/promotion platform.   Success point: If 60% of...

Rachel Tidbury
by Rachel Tidbury
0 Votes
Comments 1
Rachel Tidbury
Customer Segment

Lean phase: Customer Segment Aim  The aim of this post it to outline our customer segment and the demographics of each customer as well as their needs. Our main customer base are early adopters who are subsistence farmers who have access to a smartphone and reliable internet access. Early Adopter Criteria  Subsistence farmers in Timor-Leste are stressed and frustrated due to decreased crop yields as a result of pest invasion and destruction of their crops. Currently, they are...

Conor Young
by Conor Young
2 Votes
Comments 1
Conor Young
Solution

Lean phase : Solution    Aim Presently, Project Everest has identified that the main problem facing the agricultural sector in Timor-Leste is largely the lack of knowledge and education provided to farmers, which has lead to chronic instability in the food chain. From this, FarmEd has developed two solutions to this problem that, ideally, should be used in conjunction with each other.    FarmEd App The FarmEd application is a platform in which agricultural advice can be...

India Shepherd
by India Shepherd
2 Votes
Comments 1
India Shepherd
Value Proposition

Lean phase : Unique Value Proposition Aim  The unique value proposition of FarmEd in Timor-Leste is to provide timely and tailored agricultural information to farmers. This information aims to mitigate the problems faced by the farmers in regards to pest and diseases by providing advice on natural to chemical-based solutions. The unique value proposition of FarmEd on a smaller scale is essentially to provide a digital platform for farmers to receive agricultural advice and...

India Shepherd
by India Shepherd
1 Votes
Comments 1
India Shepherd
Problem

Lean Problem: Problem Aim: The aim of this post is to identify problems faced by smallholder farmers in Timor-Leste who are unable to adequately identify pests and diseases leading to  The focus is on the prevention, identification, and treatment of pests and diseases within the agricultural system in Timor-Leste. Agricultural knowledge in Timor-Leste is passed down from generation to generation within the family or community. This limits developments in agricultural knowledge...

India Shepherd
by India Shepherd
1 Votes
Comments 1
India Shepherd
Revenue Stream

Lean phase : Cost   Aim – This post outlines the fixed and variable costs for the (i) FarmEd application and (ii) Soil Sensors.   The business is currently still developing the application and buys ready-made soil sensors to sell on to Timorese farmers or other stakeholders.   This post will be split into two sections, one describing the costs related to the app and the second regarding the soil sensors.   Farmed Application   As the application is currently being...

Conor Young
by Conor Young
4 Votes
Comments 5
Conor Young
Adopted Experiment

Assumption : Timorese who are ABLE to use mobile money (see access experiment), are regular users or willing to use mobile money as a payment system. [Update] Timorese also have access to a bank account and internet banking as a method of money transfer.  Time Period : 2 weeks   Success Metrics : % people who Know how to use mobile money Regularly use mobile money Are willing to use mobile money Have a bank account Use bank account at a minimum once a...

Julia Marks
by Julia Marks
5 Votes
Comments 4
Julia Marks
Adopted Experiment

Assumption : That the potential customer is able to use either MPESA or Mobile Banking effectively as a payment method for the use of FarmEd’s App and service 1. The level of phone penetration is sufficiently high 2. There is reliable network coverage in communities to enable mobile money transfers 3. There is close proximity to a mobile money dealer to be able to convert cash into mobile money for transfer Time Period: 2 weeks Success Metric s: % of people who: 1. Have a...

Julia Marks
by Julia Marks
2 Votes
Comments 3
Julia Marks
Adopted Experiment

Lean Phase: MVP Prototyping. With the Beta platform of the MVP in hand the goal will be gathering information regarding the App to assess its reception and provide direction for updates   Assumptions: 1. The Users have a method of cashless payment (MPESA). NB: not the test assumption (handled in another experiment) as initial sales can still be made via cash or MOA. 2. User experience is sufficiently positive as to result in successful purchase.   Time Box: 3 weeks...

Julia Marks
by Julia Marks
2 Votes
Comments 2
Julia Marks
Adopted Experiment

Lean Phase: With the Beta platform of the MVP in hand ready for sales the goal will be to enable scaling of sales in a way that is fast and repeatable in different countries.   Assumption: 1. The Users have a method of cashless payment (MPESA). NB: not the test assumption as initial sales can still be made via cash or MOA. 2. We a have a promising enough product that Coops, NGOs, charities and businesses would be interested in sharing their population access with us....

Julia Marks
by Julia Marks
2 Votes
Comments 3
Julia Marks
 

Julia Marks

Sydney, Australia

Joined this community on Dec 13, 2017

University or Company
USYD

Degree or Work area
Engineering

Country you Trekked/are Trekking in
Timor-Lesté

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Ranking
30
Points
364

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