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Project Summary

December 2018 was the first month of Hidden Hunger. To date, we have surveyed 50 mothers in villages (predominantly in the Nancholi region), in order to identify early adopters (CSA) and begin problem definition (PD). We also aimed to reach out to organisations in the nutrition space for data, access or advice on nutrition (CSB). However, surveying mothers was the priority for the month. The December 2018 executed on three experiments: Customer segment A (CSA):...

Jack Ryan
by Jack Ryan
6 Votes
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Jack Ryan
Adopted Experiment

CONTENT Lean Phase: Problem Question: How do our customer segments define malnutrition? Do our early adopters engage with our problem synthesis? Purpose: Empathise with customer segments to define the problem. Assumptions: Household experiences hunger for most months of the year Inadequate diversity of food to meet food security Households overweight or obese due to Maize consumption Stunting amongst children Children overweight/underweight Time Box:...

Jack Ryan
by Jack Ryan
4 Votes
Comments 1
Jack Ryan
Adopted Experiment

CONTENT Lean phase: Customer Segment Question: Do consumers recognise that they have the problem we are trying to solve? Who could be our early adopters? Purpose: To find the most efficient means of finding this customer segment by reaching out to groups working in the space. Assumptions: Groups working in the space can provide advice and/or efficient means to find customer segments e.g. NAYO, UBALE, US Aid, National Nutrition Committee, Mary’s Meals, WFP, WHO, College...

Jack Ryan
by Jack Ryan
4 Votes
Comments 1
Jack Ryan
Adopted Experiment

CONTENT Lean Phase: Customer Segment Question: Do consumers recognise that they have the problem we are trying to solve? Who could be our early adopters? Purpose:  To validate our assumed early adopters. Assumptions: Our assumed early adopters are: Mothers (for their children and themselves) Pregnant women Our assumption that we are testing: Mothers and pregnant women are actively trying to solve the problem of malnutrition (for example, by growing food...

Jack Ryan
by Jack Ryan
5 Votes
Comments 1
Jack Ryan
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Work Update

The Market Analysis team is striving towards its goals for the month with the 110% hustle that Project requires. One of our main goals for the month is to establish the workings of the Siem Reap farm produce supply chain. This understanding is crucial for the long-term success of FarmEd’s blueprints so that we have a better idea of where farmers’ increased blueprint yields will go.   Supply chain   Cambodia is a country which imports the vast majority of its fruit and...

Jack Ryan
by Jack Ryan
6 Votes
Comments 1
Jack Ryan
 

Jack Ryan

Sydney, Australia

Joined this community on Nov 25, 2017

University or Company
USYD

Degree or Work area
Arts

Country you Trekked/are Trekking in
Cambodia

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