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Activity for Brittannie Northey
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Brittannie Northey
Sydney, Australia
Joined this community on Nov 22, 2017
University or Company
UOW
Degree or Work area
Business
Country you Trekked/are Trekking in
Malawi
[JAN 19] Market Analysis (Customer Segment) - Fiji SoCon II
Hi Fiona, very valid question - thank you for it. Essentially your questions go hand-in-hand. SoCon in December validated that there is indeed the market space and need for microfinance amongst farmers, however, this month we have established some further disparities between both subsistence and commercial farmers and what finance looks like to them respectively. From this we are in pursuit of validating the links between these farmers and other intermediaries that provide farmers access to capital/ other necessary goods for their business; in which agriculture merchants is the most predominant linkage point at this given time between the most vulnerable farmers and access to capital/ product loans. We understand that customer risk profiling is potentially a need for merchants in order to provide loans/ other means of providing capital to these farmers, therefore the aim is to validate this assumption of risk profiling with the possibility of designing a risk profiling system (through the form of an OCD as an MVP) in due time. Hoping this somewhat provides clarification.