Project Everest

Proposed Experiment

[Proposed Experiment]: FarmEd Timor-Leste Key Metrics - Case Studies Phase 2 Feb/Jul 2019


The second phase of the Case Study experiment will be conducted in the interim between February and July of 2019. This phase of the experiment will involve FarmEd’s case study farmer using a communication channels to send feedback for the apps usability over the 5 month period between the February and July projects.

This experiment will double up as an impact assessment in determining the social and economic impact the FarmEd app will have on both farmers livelihoods and farms Timor-Leste through comparing survey results conducted in February and July 2019.



Case study farmers will actively use App and sensor and apply to farm.

Case study farmers will fill out and send feedback sheets to the team in Australia on a fortnightly basis through interim between February and July projects.  


Time Box:

5 months


Success Metric:

Success for second phase of this experiment will be determined by having at least 80% + farmers completing the case study found the app helped to improve their farming techniques, between the launch of the app and July. With the latter ~20% providing detailed and constructive feedback about the application and why they didn’t find the app effective.

Green light:

If success point is reached, it can be deduced that we will have at least ten farmers actively using the app and sensor and providing us with regular feedback. Actions on are to use farmers feedback to tailor app to the needs of Timorese farmers. Further actions on are to maintain relations with case study famers and continue their subscription.

Success Point:

80% of farmers completing the case study found the app had a positive impact their farm and livelihood. Other 20% were open about their feedback and why they were not satisfied with the app.

Orange Light:

Should an orange light be reached in phase two, we should empathise why the farmers did not feel the app had a completely positive impact on their farms and livelihoods, or why they failed to send feedback to the team. Actions on could include adjusting features of the app, improving translations, potentially looking at better delivery of the app information.

Failure point:

For phase two below 35% of the farmers completing the case study found little to no benefit on their farm and livelihood from utilising the application

Red light:

Should a red light be the result of phase two, empathising and understanding why farmers did not feel any benefit from the app will be a critical. Actions on will be to step back to the solutions phase of the lean canvas and reassess the current viability of the FarmEd application for case study farmers.


Experiment Build:


The experiment is a quantitative analysis of 10 farmers who purchased the App and sensor bundle and signed up to be participants of the FarmEd case study.



  • Ensure farmers understand how to use the soil sensor and App before stepping out of country at the end of February
  • Ensure farmers understand how to fill out and send feedback sheets to team in Australia
  • Ensure method of communications with the farmer is strong and reliable
  • Ensure Farmers understand how to download and set up App when sent the link (in the case the app doesn’t launch during February
  • Conduct impact assessment survey

During :

  • Send link to download app to farmers when it launches
  • Send fortnightly reminders to farmers to send in feedback
  • Ensure commercialisation team receive feedback from farmers, and if required look into making other areas of our service more efficient such as communication channels and app delivery.


  • Return to farms and conduct impact assessment survey
  • Compare results with February impact assessment survey
  • Empathise with farmers to gain further insights and feedback on the app and sensor
  • If app wasn’t received or launched, refund farmers as soon as possible and conduct damage control to salvage relationship

Resources required:

  • Phone for communication and note taking as well as phones the with FarmEd application installed (for demonstration of potential new features)
  • Documents for case study signage and proof of sale document
  • Sensors
  • Agriculture intern from UNTL to assist in translating
  • Pens and notepads
  • Battery packs for phones
  • Money for microlets, lunch and other costs (e.g. other transport)


Potential Problems and Blocks to the Solution:

  • Farmers aren’t present at farm
  • Farmers don’t recall signing a case study partnership with FarmEd/didn’t understand what they were signing.
  • Getting lost when trying to visit specific farms, as documented by previous Timor FarmEd teams, some of the farms are difficult to navigate
  • Farmers fail to use app throughout interim (due to not receiving it, failure to download, not understanding how to use it, or failing to see value of using it)
  • Farmers fail to send feedback to the team throughout interim (due to communications channel falling through, failing to understand feedback sheets, losing feedback sheets, or not seeing value of completing feedback sheets)



Case studies provide effective and positive feedback about the application, proving its overall effectiveness  

edited on 11th April 2019, 00:04 by Andrew Vild

Rose Gooding 11 months ago

Status label added: Proposed Experiment

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ASDqwelk ASDqwelk 3 weeks ago


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Kale Anna 1 week ago

I think it needs more, if different opinions, I will learn more. run 3

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