Project Everest

Adopted Experiment

[Feb 19][Timor] - Solution (MVP) - Case Studies Phase 1


This experiment will be conducted across two phases. The first phase is designed to qualify farmers who would be a suitable candidate for a case study once the FarmEd app is launched. It will involve selling these farmers an App and Sensor bundle and setting up a communications channel with them.

The app and sensor bundle includes:

  • Soil sensor and instructions (in Tetun)
  • Basic print out of Ph crop table (in Tetun)
  • Instructional pamphlet of how to use FarmEd App (in Tetun)
  • Electronic instructions of how to set up farm information once App is downloaded
  • The App (if it launches post February, the established communications channel will be used to send the farmer link to download App)
  • Feedback sheets

The current offer cost for the bundle is $9 ($6 for the sensor and $3 for 6 months subscription to the app [discounted for trial participants feedback])


Lean phase:

Solution (MVP)  



Farmers are both willing and able to afford participating in the case study program through purchasing the app-sensor bundle.

Time Box:

2 Weeks


Success Metric:

Success of the first phase will be determined by having 45% of farmers we visit signed up to do the case study, this includes signing the document, purchasing the app and sensor bundle and establishing communication channels for feedback.

Green light:

If success point is reached, it can be deduced that we will have at least ten farmers completing a case study and providing us with feedback in relation to the app through the interim between February and July. Actions on will be to conduct phase 2 of the experiment.

Success point:

Phase 1: 45% of farmers we visit qualify as suitable candidates to complete the case study, sign up and make full payment.

Orange light:

Should an orange light be achieved in phase one, we should empathise with reasons why farmers do not qualify. Actions on could include price negotiations or alternate channels of communication.

Failure point:

For phase one, below 10% of the farmers visited qualify as suitable candidates to complete the case study.  

Red light:

Should a red light result in phase one, further research into what makes a viable candidate, as well as reassessing what makes a suitable candidate will be critical. Actions on will be to reassess the current cost structure of the app bundle, further analyse the current suitable candidate structure, as well as to finally determine whether utilising case studies is an effective method of utility testing.


Experiment Build:


The experiment is a quantitative analysis of 22 farmers expression of interest and formal purchase of the application/bundle.



  • Create a list of qualifying questions to ask farmers during the interaction
  • Pre-select which farms should be attended to and in which areas (from FarmEd Map)
  • Create a document to sign for farmers signing up to do the case study
  • Contact farmers prior actual visit to ensure they will be there when we arrive
  • Prepare back brief and risk assessment before stepping off to farms
  • Review method of transport and estimate time needed to reach farms for clarity and organisation
  • Sales pitch practice
  • Ensure information of farmers is on hand
  • Organise translators
  • Practice demonstrating how to use soil sensor and apply to Ph table

During phase one:

  • Empathise with the farmers, gage whether or not they are ready to purchase the app now, or whether they will be likely to purchase in the future.
  • Update on the app, explanation of the sensor bundle and the pricing of the subscription.
  • Demonstrate how to use the soil sensor and apply it to the Ph crop table
  • Discuss the options for feedback on the app, find out what the most suitable method of contact is from now on. Test this method of contact while still at the farm, to ensure it is viable.
  • Record notes from the meeting, including where sales have been made, and if no sale has been made the reasons behind why not.
  • Get farmers to sign the contract document to finalise participation in case study
  • Ensure farmers have a method of reliable contact, so that communication can be continued until July (test this communication before leaving, and get backup contact number of family member, neighbour or friend)
  • Return to farms that signed up to take payment and distribute bundle.
  • Thoroughly run through how to use the app and sensor
  • Explain how to fill out and send feedback sheets through communications channel

Post Initial meeting:

  • Update details on FarmEd map of all farms visited
  • Write up experiment results
  • Return to farms that signed up to case study at agreed upon time to conduct phase 2 of the experiment
  • Post results in handover document for the July team.


Resources required:

  • Phone with FarmEd application installed (for demonstration), and install link, as well as Phones (for communication and note taking)
  • Documents for case study signage and proof of sale document
  • Sensors
  • Agriculture intern from UNTL to assist in translating
  • Pens and notepads
  • Battery packs for phones
  • Money for microlets, lunch and other costs (e.g. other transport)


Potential Problems and Blocks to the Solution:

  • Farmers aren’t present at farm
  • Farmers are unwilling to participate in becoming case studies for FarmEd in Timor
  • Farmers aren’t interested in the app as a result of promises being unfulfilled and as a result of the two month gap since the original signing of an MOU contract
  • Potential transport complications in visiting the farms
  • Getting lost when trying to visit specific farms, as documented by previous Timor FarmEd teams, some of the farms are difficult to navigate



10 out of 22 farmers have purchased a subscription/bundle and signed up to be a participant in the case study.


edited on 14th February 2019, 02:02 by William Eve

Rose Gooding 11 months ago

it would be good to include how this experiment "will double up as an impact assessment".
This experiment has a lot of assumptions - would be good to consider what assumption you are actually testing

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William Eve 11 months ago

The experiment has now been split into two phases to clearly state assumptions for each phase. The second phase will double up as an impact assessment by assessing "the social and economic impact the FarmEd app will have on both farmers livelihoods and farms Timor-Leste" through the use of printed surveys beginning in Feb, with results to be recorded in July.
Cheers for the feedback Rose!

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Rose Gooding 11 months ago

Status label added: Proposed Experiment

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Rose Gooding 11 months ago

Status label added: Experiment adopted

Status label removed: Proposed Experiment

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Kale Anna 1 week ago

If you agree I want to retrieve article information, harmony is needed

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