Experiment Results

[FEB 19][TIMOR] - Channels - Blast text communication Test

William Eve
William Eve | 4 months ago | in FarmEd - Timor-Leste

Reference the Experiment Design Post:

This experiment aims to establish whether or not blast texts is an effective method of communicating with current farmer stakeholders. The January team sent a blast text to the (47) farmers who signed MOU’s with previous FarmEd teams to inform them of delays in the launch of the app. This was a means to mitigate harm to these relationships as the December team had promised them the January team would return to them with the app at the start of the month. The blast text explained the delays, stated the app was expected to launch in coming weeks, and asked the recievers to respond ‘yes’ if they are still interested in subscribing. The team received only 2 responses to this CTA. The February team aims to use this experiment to establish whether or these texts were actually received by farmers. Thereby confirming the feasibility of using blasts texts as a method of maintaining these relationships through delays in the app launch. 

Lean Phase:




Farmers received and understood the text, but didn’t respond for external reasons.



This experiment came in at a red light, failure point. When we conducted the experiment, 8 farms were visited and we were able to speak with 5 farmers. Out of these 5 farmers, 0 farmers had received the message or known of anyone who had. Each of the farmers were still interested in our project and didn’t seem too bothered about our false promises with delivering the app. However, each farmer we spoke to mentioned the fact that no one had returned to speak with them in January as promised. ⅖ of the farmers (Ermen and Joao) were interested in learning how to use pesticides and sprays on their crops and as of yet, the app does not have a feature which explains this. ⅗ of the farmers (Judith, Jacinta, Julio) do have Facebook however would prefer to use Whatsapp as a primary point of contact.

When these farms were visited, we collected an alternative number for each of the farmers in order to confirm that they will have a higher chance of receiving our next contact. One farmer (Joao) we spoke to did not own a phone but gave us a number of one of his neighbours (Nina) who we could contact in order to reach him. This proves he is still interested in receiving updates on the project.

⅖ of the farmers we spoke with (Ermen and Julio) have quite a high influence over the community they are part of and could potentially be used as a distributor at a later date. Perhaps Ermen and Julio should be further contacted about beginning a trial and passing information about FarmEd’s progress onto their farmers.


Validated Learning:

The results for this experiment did not match our original hypothesis which was that  ‘everyone who was sent the text, received it however did not reply for various reasons’. We can conclude from the farmers we spoke to that many farmers did not receive the text in the first place, therefore proving the results contradict the hypothesis. The results cannot completely conclude whether the blast text was successful as we know that 2 people did respond to the text. We could conclude that for the most part, the text was not received.

With this conclusion, we can draw a few conclusions as to why people may have not received the text. Either we initially had the incorrect number for the farmers we attempted to contact, their phone numbers changed or some texts were sent without an area code in the first place. The data is also skewed as only 5 farmers out of 50 farmers were visited for this experiment which can not conclude that we have a great understanding of the majority.

This learning would prompt a further experiment into some case studies of people we have contacted already. Perhaps using the people we met with for this experiment as case studies, would be the best approach. As we know they are all still interested in FarmEd and provided they are willing to pay the full price upfront, they may be the most effective way to begin our case studies.


Next Move:

Look into other points of contact including, Facebook, word-of-mouth or through community meetings or Sefis.

Additionally, actions on will be to re-establish contact with case studies from December to deduce if they are still interested in the FarmEd application and to finalise sales that were promised.


edited on 13th February 2019, 12:02 by Rose Gooding

Rose Gooding 4 months ago

Status label added: Experiment Results

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Brodie Leeson 3 months ago

Please put a link to these results in the original experiment post.

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William Eve 3 months ago

Link has now been posted in the original post, cheers for the feedback Brodie!

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Brodie Leeson 3 months ago

What case studies do you have in mind?

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Brodie Leeson 3 months ago

Never mind, I am assuming it is the case studies you detail in your following two posts.

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Stephen Wallace 3 weeks ago

Text communication is an economical strategy for correspondence in contrast with customary marketing. A ton of organizations open and private cutting costs each day by sending instant messages as opposed to sending letters, Do My Essay this is constantly incredible for condition as well!

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wal smith 4 days ago

We use the English language, and the English spelling. Texting is a piece of mumble jumble, the spelling is wrong and a new shape for students to take the clean way out, with spelling.I assume will the student is ready for college Do my assignment.She will be able to have a hard time learning the way to type English.

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