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[Project Summary]: Fuel Fiji December 2018

Over the course of December 2018, the PEV fuel sustainability team has sought to develop PEV’s existing rocket stove project in Fiji to a sustainable business. The following document briefs the progress made across the month’s four major goals and provides some direction for future teams.


A significant achievement for PEV operations in Fiji was the obtaining of a business license. This allows us to engage in business to business relations across Fiji. The Buka 4.0 is still the primary product of the venture, it has shown strong promise with the Fijian market, due to positive customer reception and rapid sales outpacing production rates. Production should continue as a means of generating revenue and market traction whilst a new prototype is developed.


The December team was tasked with making progress on the scalability of the Buka stove product, a large part of this is overcoming the capacity of 100 refrigerant tanks per month from our manufacturer Lincoln Refrigeration. To do this, the Buka 5.0 designed and produced in July was introduced to customers for currency and utility testing, with mixed feedback on materials, sizing and some confusion about the operation of the stove. It was determined a small update was required for better product-market fit. The Buka 5.0 has been iterated to a cardboard prototype left with Lincoln for quotes of manufacture to be developed. The future improvements to scalability are based in a flat pack and modular design. Some adjustments and more accurate testing of thermal and fuel efficiency of the stove should be conducted as the 5.0 produced variable results, appearing to be less efficient than the 4.0


A large block for scalability of the business had been the labour intensive and unreliable process of travelling to villages and individual customers to sell stoves in person. As a result, 4 crowdicity experiments have been developed to test distribution channels; village chiefs using EOI sheets, attending village meetings, market stalls in towns and, shopfront retailers. A secondary problem that has appeared as scale increases is the need for an effective transport/storage and supply chain solution.


The fuel team also investigated the customer segments that exist in Fuel space in Fiji, this has resulted in 6 archetypes of customers based on purchase motive. Further to this, it should be determined the common characteristics of each of these customers to develop an effective marketing strategy.


A small block surrounding the accessibility of the stove to customers is liquidity. As a result, fuel has worked closely with PEV’s social consulting team to develop a payment plan enabling a larger target market to purchase the stove. However, there has been some confusion with the structure of these payment plans and some changes to the product from SoCon. There are currently six stoves out on payment plans (details in appendix). It is expected moving forward that SoCon and fuel should continue working together to develop an effective payment structure.


Jess Riley 7 months ago

Status label added: Project Summary

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