Project Everest

Experiment Results

[Experiment Results]: Solar Consulting Malawi December 2018 – Sales Obstacles Experiment

Reference to Experiment Post:

https://projecteverest.crowdicity.com/post/795810

Lean Phase: Cost Structure

Assumption: People in Nancholi have more expenses and therefore less disposable income in December compared to July.

Introduction:

This experiment aimed to test whether residents on Nancholi had the same expenses/amount of disposable income all year round. The assumption was that December (and the other summer months) had more expenses and therefore the residents had less disposable income. Our success metric was the percentage of people surveyed who confirmed that December had more expenses then July.

Results:

Throughout the last week of the December project the PEV Solar team surveyed 19 people in Nancholi. The surveyed results are as follows:

People Surveyed:

19

People saying December had more expenses:

16

People saying December and July are the same:

3

People saying July had more expenses:

0

Percentage of people validating the assumption:

84%

Green Light Criteria:

70%

Experiment Result:

VALIDATED

 

Based on the experiment results, this assumption can be validated and therefore it is accurate to say that people living in Nancholi have more expenses/less disposable income in December compared to July.

Informative Learnings

  • An overwhelming percentage of people who were surveyed said that the summer months (December/January/February) are more expensive than June/July.
  • Only three people said the summer months weren’t more expensive (they are the same).
  • Some reasons include; Festival season, school fees, farm expenses (fertiliser, seeds, people to work on the field).
  • Farm Expenses this year were higher than previous years due to a poor crop field last year.
  • From talking to people, most people get the majority of their income after the crops are harvested (April/May) meaning they have less money in December **This hasn’t been validated however**
  • Most people can afford large sum product (over 5,000 kwacha) however these are usually business expenses or essentials such as food or clothing. This may be all the income people have and therefore won’t have much money leftover to purchase solar systems.
  • Most people that were surveyed spend less than 1800 MWK/week on lighting and charging, meaning purchasing solar on a payment would require them to invest a greater amount of money then they are already spending in a more financially difficult period.

Actions On

  • Increase efforts in Weeks 1 and 2 to raise awareness that Project Everest is back and are providing solar systems to the community.
  • When conducting community meetings/sales pitch be aware that price may receive a negative reaction due to increasing financial pressure during the summer months.
  • Discuss with SoCon ways to make repayments cheaper for consumers or more accessible given the reduced level of disposable income people have in the summer months. However, this may increase the risk SoCon inherit with each repayment plan.
edited on 21st December 2018, 07:12 by Charles Bibby

Ella Grier 11 months ago

Status label added: Experiment Results

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