Project Everest

[PROPOSED EXPERIMENT]: Hidden Hunger Malawi - Buy/grow comparison: Solution / Utility Testing - January 2019

Eliot Bonsey
Eliot Bonsey | Dec 20, 2018 | in Knowledge Base


Lean Phase: Solution / Utility Testing

Assumption: It is cheaper to grow than to buy different foods.

Validated learning: December ‘18 team surveyed 50 mothers. 36% prefered growing for cost reasons, 16% for convenience, and 12% for both.

Time Box: January Weeks 2-3

Success Metric: Whether or not it is cheaper to grow crops or to buy them from the market i.e. crop yield provides more for the cost than buying the same produce


Green Light: Assumption confirmed. Confirm with WSU viability of the original purpose of the Hidden Hunger app. Understand why it is cheaper to grow.

Success point: 100% of sources confirm the assumption.

Orange Light: Research indicates that it is neither cheaper nor more expensive. Understand why it is mixed.

Failure Point: Research indicates that it is cheaper to buy than grow. Understand why it is cheaper to buy.

Red Light: Incorporate findings into solution.

Experiment build:

  1. Conduct secondary research by meeting with Ag Centres and Department of Ag.

  2. Identify other groups/organisations in the space who could provide information.

  3. Analyse data.

edited on 21st December 2018, 04:12 by Eliot Bonsey
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