Project Everest

Experiment Results

[EXPERIMENT RESULTS]: Hidden Hunger Malawi - Initial Problem Definition - December 2018

Reference to Experiment Post:

The problem definition experiment was designed to validate the problem that mothers (our assumed early adopters) have by understanding their problem definition.

Reassert Lean Phase: Problem Definition

Reassert Assumptions:

  • Household experiences hunger for most months of the year
  • Inadequate diversity of food to meet food security
  • Households overweight or obese due to Maize consumption
  • Stunting amongst children
  • Children overweight/underweight


In summary, we identified that 80% of our customer segment A identified with and confirmed our assumed problem definition, this is an overall result 20% above our success point outlined in the experiment design post.

How many months did mothers struggle to get enough food:

  • 0 months                                         4% of interviewees
  • 1 month                                          14% of interviewees
  • Less than 3 months                        64% of interviewees
  • Less than 6 months                        14% of interviewees
  • Less than 9 months                         0% of interviewees
  • More than 9 months                        4% of interviewees

Disposable income at the end of each week:

  • 0 MK - 2000 MK                              18% of interviewees
  • 2001 MK - 4000 MK                        10% of interviewees
  • 4001 MK - 6000 MK                        20% of interviewees
  • 6001 MK - 8000 MK                        12% of interviewees
  • 8001 MK +                                       18% of interviewees
  • No Response/No exact figure          22% of interviewees

Self recognition of importance of nutrition (1-5 Scale):

  • Not Important (1)                               0% of interviewees
  • Not Very Important (2)                       2% of interviewees
  • Medium Importance (3)                     6% of interviewees
  • Important (4)                                     16% of interviewees
  • Very Important (5)                             76% of interviewees

Self recognition of quality of health (1-5 Scale):

  • Poor Health (1)                                 2% of interviewees
  • Adequate Health (2)                         6% of interviewees
  • Satisfactory Health (3)                     22% of interviewees
  • Good Health (4)                               36% of interviewees
  • Excellent Health (5)                         34% of interviewees

Findings: Based on Problem Definition Results (see below for link)

  • Doesn’t identify with problem          20% of interviewees
  • Identifies with problem                    80% of interviewees

From this experimentation, we have determined that 80% of people surveyed identify with the problem of having inadequate food diversity and were self-recognised their own nutritional problem.

We found that the most prevalent issue for our customer segment A was the price of the range of foods they felt they require for a nutritious, healthy diet.

Conclusion: Orange light. Although 80% identified with the problem as we saw it, the problem was not articulated consistently across the sample. It is recommended that offer testing proceed to validate the problem definition.

Survey and Problem Definition Results:

Pavey Curve Score Matrix - used to score the survey:

Validated Learning:

Our experiments validated that our customer segment A understands the problem in a general sense. However, we found that they have a problem with consuming healthy foods for a number of potential reasons. These are:

  • Lack of money to pay for healthy food
  • Lack of access to healthy foods
  • Lack of information about healthy foods
  • Lack of ability to grow food
  • Lack of knowledge about growing food
  • Lack of an ability to trade with their neighbours

The results indicate that more information is needed to synthesis the problem definition to determine what barriers to a nutritious diet exist for mothers.

Additionally, the following assumptions were not tested:

  • Households overweight or obese due to Maize consumption
  • Stunting amongst children
  • Children overweight/underweight

The December team believed that we were not sufficiently qualified to gauge the BMI/stunting/weight of the individuals who were being interviewed as well as their families. These measurements are also not relevant to how mothers define the problem.

Next Move: 

The advised next move for future experiments is to:

1) Offer testing: To validate your understanding of mothers’ problems by making an offer to solve them.

2) Currency testing. To determine how much or what early adopters would be willing to invest for a solution to malnutrition.

edited on 27th January 2019, 20:01 by Ella Grier

Ella Grier 10 months ago

Status label added: Experiment Results

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