Project Everest

Experiment Results

[EXPERIMENT RESULTS] Communication Assessment - FarmEd Timor December 2018

by
Conor Young
Conor Young | 11 months ago | in FarmEd - Timor-Leste

No original experiment posted

 

Lean Phase: Key Metrics

 

Assumption: Farmers are able to use smartphones to communicate.

 

Results: It has been found that the target customer segment (farmers), are able to use social media applications on smartphone devices to communicate. From the 43 respondents we found that 35 utilise facebook and 17 utilise WhatsApp for communication purposes. This suggests a strong indication that farmers in the areas of Hera, Pantai Kelapa, Lequicia and Dare are able to communicate through smartphone technology based on sample data.

 

Validated Learning: The hypothesis is confirmed through the results found by the July team showing strong usage of smartphone communication platforms amongst farmers. Further, enquires could be made to further validate and increase the sample space. In response to this we have a Facebook page that allows for Farmer interaction with project everest’s Timor FarmEd team [https://web.facebook.com/FarmEdPEVTimor/].

 

Next Move:  Utilise Facebook to interact with farmers ensuring that maintenance of chat with farmers is serviced. Spread the Facebook page to increase contact with farmers (potential FarmEd customers). Continue with other customer segment validating experiments.

 

edited on 11th December 2018, 23:12 by Lucy Preiss

Fiona Aaron 11 months ago

Good job, with the next move, what's the plan? Can you create an experiment around Marketing this to farmers - how do you plan to 'spread' the facebook page and engage farmers? All farmers or only ones engaged with farmed from a customer service point of view?

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Conor Young 11 months ago

Our method of distributing the Facebook page to farmers is when we go out in the field to make sales/ conduct testing we inform farmers on the Facebook page. Although the Facebook page is not exclusive to those engaged with the app the main points of the page are to communicate app related information and to maintain customer service with farmers using FarmEd app. Nonetheless we are developing an Experiment: Channel testing crowdicity post. Thanks for the feedback.

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James Balzer 11 months ago

It's great to see that this is going well. I was on the FarmEd team in July, and we already have an MVP Facebook page up and established that we use as a 'Manual' version of what we intend FarmEd to eventually become (which you linked). This is reflective of the eventual automated version of the Application that is intended to exist into the future. Perhaps you could use a similar Manual version on WhatsApp in order to interact with the farmers?

One of the primary difficulties with using such as an MVP to test communication capabilities is trying to find ways to sustain the farmers' engagement with the MVP. We had some basic, short-term engagement from farmers that we onboarded onto our Facebook MVP in July. This fizzled out after a while, even though we had instructions and agreements written in Tetun for them to understand and sign, informing them to maintain engagement over a period of 20 weeks. Therefore, along with Fi's recommendation for marketing an FB/WhatsApp MVP to farmers, you would need to know how to sustain the farmers' interest in the MVP over a long time and know how to monitor its impact and viability.

What kinds of Problem Centric Messages and Calls to Action can you utilise to test how engaged farmers will be with the final product? Try and see FOCUS framework for some ideas on how you could go about this.

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Conor Young 11 months ago

Hi James, appreciate the feedback we have discussed methods that will maintain engagement. These will be expressed through a new Crowdicity proposal experiment.

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Fiona Aaron 11 months ago

Great job Conor, impressive!

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Lucy Preiss 11 months ago

Status label added: Experiment Results

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