Project Everest

Proposed Experiment

[Proposed Experiment] Energy Malawi Dec 2018 - Agents Experiment (1/2)


Lean Phase: Channel Testing

AssumptionField guides provide an effective means of ordering the product.

Time Period: 2 weeks

Success Metric:

The sales conversion rate.


Green Light - Continue using the interns at community meetings and door to door. Produce SOPs for recruiting further agents, and recruit further.

Success point – Field guides generate a 70% conversion, compared to PEV personnel.

Orange Light - Review training and SOP’s for the agents, and repeat the experiment.

Failure Point: Field guides generate less than a  25% conversion, compared to PEV personnel

Red Light –  Conduct a location analysis of community meetings run by members of the PEV Solar Team.

Experiment build:

Field guides will be used to as community agents to conduct door to door sales and run community meetings.

  1. Field guides will be trained to follow the PEV Solar SOP’s for holding meetings, door to door sales, sales pitches, financial pitches and inputting and analysing customer relationship management information.

  2. Construct payment methods.

  3. Field guides will conduct door to door sales pitching.

  4. Field Guides will arrange and conduct community meetings, observed by members of the Solar Team.  

    1. These community meetings involve building rapport with members of the community, running through the sales pitch, and running through the payment plan pitch.

    2. They will be held in the villages.

  5. The number of sales will be compared to the cost of the agent.

Experiment Results:


edited on 28th November 2018, 10:11 by Patrick Edwards

Andrew Vild 11 months ago


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Patrick Edwards 11 months ago

Not yet, the field guides are busy with training at NAYO this week.

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Andrew Vild 11 months ago

Status label added: Proposed Experiment

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Fiona Aaron 10 months ago

Hi Patrick, any updates on this experiment? Adopted?

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