Project Everest

Adopted Experiment

[ADOPTED EXPERIMENT]: Hidden Hunger Malawi - Customer segment (B) - December 2018

by
Jack Ryan
Jack Ryan | Nov 26, 2018 | in Knowledge Base

CONTENT

Lean phase: Customer Segment

Question: Do consumers recognise that they have the problem we are trying to solve? Who could be our early adopters?

Purpose: To find the most efficient means of finding this customer segment by reaching out to groups working in the space.

Assumptions:

Groups working in the space can provide advice and/or efficient means to find customer segments e.g. NAYO, UBALE, US Aid, National Nutrition Committee, Mary’s Meals, WFP, WHO, College of Medicine, Salvation Army.

Time Box: December 2018 Weeks 1-4

Success Metric: Number of groups which can provide access/data on our customer segments.

CRITERIA

Green Light: Utilise data points/access for primary Customer Segment experiment.

Success point: Two groups provide access/data.

Orange Light: Re-assess the value/interest of each group that we’ve approached. Flag groups for collaboration in the later stages of app development.

Failure point: 0 groups can provide access/data on our customer segments.

Red Light: Abandon channel. Ideate other early adopter behaviour and further channels as per the research and experiment.

Experiment build:

Validate whether or not a group can provide access/data:

  • Research past interactions with each group on hubspot: NAYO, UBALE, US Aid, National Nutrition Committee, Mary’s Meals, WFP, WHO, College of Medicine, Salvation Army

  • Reach out to a group for meeting if valuable/required. Evaluate what we could offer them e.g. alignment of values, showing them the app for future use. Plan for meeting.

  • Post-meeting: log meeting, assess value of it and follow up if required.

Should access/data be acquired, use it for concurrent Customer Segment (A) experiment.

Tagged users
edited on 15th January 2019, 09:01 by Ella Grier

Ella Grier Dec 3, 2018

Status label added: Experiment adopted

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