Project Everest

Adopted Experiment


Julia Marks
Julia Marks | Nov 23, 2018 | in FarmEd - Timor-Leste

Assumption: Timorese who are ABLE to use mobile money (see access experiment), are regular users or willing to use mobile money as a payment system. [Update] Timorese also have access to a bank account and internet banking as a method of money transfer.

 Time Period: 2 weeks


Success Metrics: % people who

  1. Know how to use mobile money

  2. Regularly use mobile money

  3. Are willing to use mobile money

  4. Have a bank account

  5. Use bank account at a minimum once a month

  6. Have access to internet banking




Green light: Proceed with sales and scaling


Success point: If 30% of people know how to use mobile money, and 20% use it regularly or are willing to use regularly. Furthermore if 40% of people have bank accounts, 30% use it regularly and 30% have access to internet banking.


Orange Light: Re-establish the reason for minimal usage, and workshop this to improve on solution.


Failure Point: Less than 20% know how to use mobile money, and 10% use it regularly or are willing to use regularly. Less than 30% have a bank account and less than 20% use it regularly and have access to internet banking.


Red light: Investigate alternative payment methods which are still scalable.

[Update] this was done mid experiment, implementing banking as a possible alternative to be measured.


Experiment build

  1. Create survey

  2. Identify wide user testing base

  3. Execute on survey

  4. Collate response

[Update] survey used  


  • Survey 60 people with access to mobile money

  • Survey 30 people with access to banking

edited on 11th December 2018, 23:12 by Lucy Preiss

Nic Makram Nov 27, 2018

Hey Julia,

Those sound like some really good target points, with 60 people being a good sample size, I'm keen to see your team hustle towards that! I am wondering, not knowing about the mobile payment systems in Timor, if you're aware of any current mobile payment systems in place? Is there more than one platform through which people are able to conduct mobile payments?

For example, let's say A and B offer a mobile payment system. If you find 30% of people know how to use mobile money, but half use A and the other half use B, then there is a new variable introduced and your metrics become somewhat invalidated. I understand you would still be very much in the early stages of research, but this may become a factor.

You should still follow the experiment as outlined, but be aware of the impacts of multiple mobile payment platforms being available!

Users tagged:

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Thomas de Heus Nov 28, 2018

Was also interested in this, having been oblivious to the fact that any form of mobile money existed when I was last in Timor. A quick google for my own interest turned up the following link, which states that it was formed as a collaboration between Timor Telecom and BNU at the end of 2014. Will be interesting to see if it's gained any traction in the last four years or whether any competitors popped up as you said!

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Julia Marks Nov 29, 2018

In the first few days of project, we have found that telemor has a mobile money system that is very new (2 months) and not very prevalent but has been heard of by many. However the banks have said they are / have introducing internet banking, so we were thinking of adding questions about whether farmers have bank accounts. We are trying to stay consistent however to make sure the metrics are valid

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Lucy Preiss Dec 4, 2018

Status label added: Experiment adopted

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