Project Everest

Adopted Experiment

[EXPERIMENT ADOPTED]: PAYMENT METHODS (ACCESS) - FarmEd Timor December 2018

by
Julia Marks
Julia Marks | 9 months ago | in FarmEd - Timor-Leste

Assumption: That the potential customer is able to use either MPESA or Mobile Banking effectively as a payment method for the use of FarmEd’s App and service

1. The level of phone penetration is sufficiently high

2. There is reliable network coverage in communities to enable mobile money transfers

3. There is close proximity to a mobile money dealer to be able to convert cash into mobile money for transfer

Time Period: 2 weeks

Success Metrics: % of people who:

1. Have a phone, or has a phone in the household, and

2. Have reliable network access, and

3. Are in close proximity to a mobile money dealer (1 hour radius)

 

Criteria

Green Light: Proceed with experience and usage experiment.

 

Success Point: 50% of people meet all 3 criteria

 

Orange Light: Investigate reasons as to why more people aren’t using MPESA or Mobile Banking - whether it isn’t possible for all people or just isn’t popular. See if there is any alternatives. Develop methods for showing farmers how to use MPESA / Mobile Banking.

 

Failure Point: 10% of sales through MPESA or Mobile Money

 

Red Light: Assess feasibility of MPESA or Mobile Money in Timor as whole. Re-evaluate method of payment and scalability.

 

Experiment Build

 

  1. Research mobile money systems within Timor and establish pros and cons for each

  2. Create survey based on the above criteria

  3. Complete surveys with a wide demographic

 

Goal:

  • Interact with 100 people

edited on 11th December 2018, 23:12 by Lucy Preiss

William Lee 8 months ago

Hey Julia,

I wrote up something similar for SoCon with regards to Mobile Money adoption. I've broken it down to two experiments: 1) Access, and 2) Knowledge and Usage. Hope this helps.

[Part 1]: https://projecteverest.crowdicity.com/post/628658
[Part 2]: https://projecteverest.crowdicity.com/post/628684

Reply 1

Julia Marks 8 months ago

That is amazing big thanks!

Reply 0

Lucy Preiss 8 months ago

Status label added: Experiment adopted

Reply 0

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