Project Everest

Adopted Experiment

[EXPERIMENT ADOPTED]: CHANNELS - FarmEd Timor December 2018

Julia Marks
Submitted by
Julia Marks | 11 months ago | in FarmEd - Timor-Leste

Lean Phase:

With the Beta platform of the MVP in hand ready for sales the goal will be to enable scaling of sales in a way that is fast and repeatable in different countries.



1. The Users have a method of cashless payment (MPESA).

NB: not the test assumption as initial sales can still be made via cash or MOA.

2. We a have a promising enough product that Coops, NGOs, charities and businesses would be interested in sharing their population access with us.


Time Box:

Two weeks of formal business correspondence and meetings. Upon conclusion evaluate success metric and repeat with adaptations necessary


Success Metric:

The goal here is scale, access to large numbers of people. This comes as a result of successful business meetings and agreements for mutually beneficial actions. For this to happen the success metric will be based of successful meetings where we come away with access to a database or a beneficial partnership going forward.


Green Light- Proceed (User experience surveys and data collection)


Success point: If 65% of meetings are positive then this suggests that what our business is providing and what we can do for them/the population is positive enough for businesses to see value in working with us.


Positive outcomes include:

  • Scheduling second meeting

  • Actions on developed for both parties

  • Verbal or written agreement of partnership

  • Database /contacts access achieved

Orange Light- Optimise (The App may not be providing enough of the key desires of the farmers or there may be concern for the business model or future growth/ decisions. In any business meeting an understanding of what the business wants long term should be developed and how we come into that. If the business continually misaligns with these or if concerns are raised about aspects of the business these should be noted and worked through).


Failure Point: If below 33% of meeting have positive outcomes


Red Light- Failure Protocol

The source of the concerns or reasons for not wanting partnerships need to be discerned and addressed. Some key possibilities are::

  1. The app does not appear to provide enough value (many updates and new features are coming a timeline of essential updates should be developed

  2. Flaws in perceived value or revenue structure, The revenue structure is open to some malleability.

  3. Issues with the business

  4. Competition

  5. Struggling to see value for them.

In the case of a red light, we will assess the business model and app, and evaluate whether the flaws lie within FarmEd or stakeholders and terms of potential partnerships. Feedback will be sent back to commercialisation team.


Experiment build:

  1. Conduct extensive research of potential partners, competition and anyone working in the area (locationally, not focus related, they could be a ballet shoe ribbon seller with an unreasonably large database of customers for reasons we can’t quite fathom).

  2. Assess previous contacts of Project Everest and specifically FarmEd / Ag assessment. Determine the extent of relationship and outcomes of previous meetings

  3. Develop summary of company before meeting them - including their their goals, past actions, and potential positives of this partnership

  4. Develop plan of attack for meeting - including agenda points, offering and pitch tailored to the stakeholder (can use stakeholder workshop templates)

  5. App on phone ready to show and use as an example


Contact 15 organisations. Meet with 10 potential partners.

edited on 11th December 2018, 23:12 by Lucy Preiss

Lucy Preiss 11 months ago

Status label added: Experiment adopted

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Lucy Preiss 11 months ago

Now that we know that assumption 1 (having some kind of mobile money) is false, how does this change this experiment? Keen to see the outcomes of this as you begin meeting with companies! Good luck.

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Fiona Aaron 10 months ago

Very good point Lucy. Would be good to post some results and an amended to the above knowing that point and how this changes the potential relationships with corporates. Is there a way or methodology they are using for corporate payments with farmers that we might be able to 'tag along' to or learn from?

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