Project Everest

Adopted Experiment

[EXPERIMENT ADOPTED]: Health Malawi - Validate early adopters within current customer segment - December 2018

CONTENT

Lean Phase: Customer segment

Assumption: The purpose of experimentation is to validate who, within our current customer segment (Heads of Clinics), will be our early adopters.

Time Period: December Project Weeks 1 - 2

Success Metric: % of people within the customer segment (Heads of Clinics), that identify that they are currently taking action to solve the same problem.

CRITERIA

Green Light - Proceed with proposed offer testing experiment using channels to access early adopters identified in this experiment.

Success Metric - 60% of people interviewed within the same segment are currently taking action to solve the same problem being inefficient provision of healthcare. This metric has been drawn from FOCUS framework.

Orange Light - If the outcome falls below the success metric, but there have been significant observed trends in those taking action towards solving the problems, the experiment can be revised to narrow the customer segment.

Failure Point -  Our failure point will be the case that < 30% of those we engage within our customer segment are not currently taking action to solve the same problem. A high failure threshold haas been established because our CS with our initial test market is small, with a long predicted LTV.

Red Light - Redefine customer segment as a result of insights from the conducted experiment and from previous research.

Experiment build:

This experiment will be qualitative and conducted through interviews. The team brainstormed all potential customer segments, and role-ized for each segment identified. The team then narrowed down the most viable customer segments to being Heads of Clinics and developed a protocol which clearly categorized whether an interviewee demonstrated early adoptive behaviors. The team will engage with the Heads of Clinics through prescribed channels and conduct interviews - [see attached below] - that result in a clear outcome in line with the success metric.

Firstly, based on previous research, the team has determined our most likely customer segment and channel through which to reach them. We have defined a framework for interviewing these people, and will use this to determine whether the interviewees within this channel are our early adopters.

Success metric can be drawn from 10 interviewees from the same customer segment.

 

Experiment Results:

https://projecteverest.crowdicity.com/post/769370

 

Tagged users
edited on 13th December 2018, 08:12 by Madeleine McArthur

Gabriel Raubenheimer Oct 26, 2018

Status label added: Experiment adopted

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Gabriel Raubenheimer Oct 26, 2018

Status label added: Proposed Experiment

Reply 0

Gabriel Raubenheimer Oct 26, 2018

Status label removed: Experiment adopted

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Catherine Edwards Nov 18, 2018

[REMOVED]

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Gabriel Raubenheimer 11 months ago

Status label removed: Proposed Experiment

Reply 0

Gabriel Raubenheimer 11 months ago

Status label added: Proposed Experiment

Reply 0

Ella Grier 11 months ago

Status label added: Experiment adopted

Reply 0

Ella Grier 11 months ago

Status label removed: Proposed Experiment

Reply 0