Project Everest

Adopted Experiment

[Proposed Experiment]: Solar Consulting Malawi - Community Meeting Distribution - July 2018


The energy team in Malawi has identified a scaleable distribution system as a critical area to validate before moving ahead with the project. The lack of transportation infrastructure, which only becomes more the further from large towns villages are. Making communities that would benefit the most from solar lighting and charging, the hardest to reach. So far the methods used to sell the energy teams product has been upfront sales from door to door sales. With the introduction of a payment plan devised in collaboration with the Social Consulting team in Malawi, the Energy team expects an increase in sales and interest.

Aim (Validated Learning)

To validate community meetings as a effective distribution channel.


  • How many sales we get
    • Upfront
    • Payment Plan
  • Attendance at the meeting
  • Number of village chiefs present


  • Village chiefs and elders hold significant say within the community.
  • Based on previous interactions, there is a substantial interest for the solar product.
  • From one to one sales and community meetings a desire for a payment plan has been observed.


  • 50 people at the meeting.
  • 10% market penetration.
  • 2 or 3 elders present.
  • At least one village chief.

The purpose of this hypothesis is to evaluate if community meetings are a valid approach efficiently. Data analysis or further testing may be required if the criterion is not achieved.


  1. Set up meetings in the Nancholi region through field guides/mass text/village chiefs.
  2. Prepare a meeting script based on the villages current knowledge of PE.
  3. Once the meeting has begun, collect data on those present. National ID, how long living in the village, house location
  4. Pitch product (leverage previous community meeting)
  5. Propose upfront payment & gauge reaction.  (Sales datapoint)
  6. Propose payment plan - (Sales data point)

Moving Forward

The Energy team has four community meetings set up at four different villages in the Nancholi during week 2 of the July project 2018. From this, the team believes it will have enough data to determine a conclusion from this experiment

edited on 13th September 2018, 06:09 by Justin Hakeem

Cris Birzer Jul 9, 2018

It seems like this is very similar to what Pollinate do in India. If so, you could just copy their model. You could even speak with them about getting advice (they are Australian-based).

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Cian Murphy Jul 10, 2018

Thank you for the suggestion Cris, we are currently arranging a meeting with the head of distribution of Pollinate for next week and will post an update on Crowditcity if anything useful comes of our chat

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Wade Tink Jul 15, 2018

Completely agree Cris. On Pollinate's website they outline the distribution channel that they use in detail. Interestingly Pollinate use completely 'off-the-shelf' products. Last financial year they generates AUD$300K in revenue from selling similar products- an amazing achievement.

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Wade Tink Jul 15, 2018

Status label added: Proposed Experiment

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Wade Tink Jul 15, 2018

Please provide results of experiment through separate post.

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Wade Tink Jul 27, 2018

Status label added: Experiment adopted

Status label removed: Proposed Experiment

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