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Work Update

Branching Out, and New Customers

by
Nikolaos Kappos
Nikolaos Kappos | Feb 7, 2018 | in Knowledge Base

In the month of January, the ERS Timor-Leste team looked into expanding and analyzing new avenues for potential customers. It was vital that ERS established a strong client base to begin with, in previous months and this was successfully done by targeting expatbusiness owners, who owned restaurants and hotels in and around the Dili area. While it is important to primarily target these types of businesses, ERS Timor is currently at a stage where it could branch out into various other avenues. The four main avenues that were evident to myself and my team in my time there was to target schools, embassies, supermarkets and petrol stations.

 

During January, education in schools was looked into with much more depth, aiming to change attitudes towards waste and recyclables in Timor-Leste. When asking school leaders if they would be interested in a collection service many expressed their interest, and were enthused to be a part of the social change towards recycling. There are also many schools with Australians and Americans running them that have yet to be contacted, but through word of mouth are very keen on recycling and already understand its importance. The idea of recycling paper and cardboard was also addressed, and it would be interesting to investigate the possible uses of these materials.

 

Embassies are another avenue that haven’t been looked into in much depth yet. In January, the Korean and Australian embassies were contacted and expressed their interest and also understood the importance of recycling. It is also important to note that embassies would be more likely to be financially sound in comparison to local business, another reason to look into these avenues with more depth.

 

With the help of interns from UNTL we’ve been able to communicate much more proficiently and efficiently with the locals that own the supermarkets and petrol stations, this has allowed us to make relationships that could further the ERS business and promote social change at a faster rate. While it is hit or miss as many locals do see the cost more than the benefit of recycling, there are still extremely passionate locals that want to do their bit and help educate their friend and family about the importance of recycling. Many of the petrol stations and supermarkets said it was easiest if we walk in and discuss without scheduling meetings, and could be a strategy that following months employ to save time. Supermarkets also said that they do have many plastic bottles that could be recycled, however cardboard and paper was an even bigger issue.

 

It is clear that there is a market for these four different avenues, but more in-depth research on the ground would still have to be done in Timor-Leste, especially with supermarkets and schools expressing that there is a lot of paper and cardboard that isn’t recycled. There is also the potential to expand into so many more avenues, and there is no ceiling on what can be achieved in terms of sales in Timor-Leste yet. With an awesome month of January behind, I’m looking forward to seeing how the ideas of expansion have been built on, and all the new sales that will come out at the end of the month. I’m also excited to hear the different ideas and thoughts on what steps have already been taken. Keep kicking goals team!

Andrew Vild 11 months ago

Status label added: Work Update

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