Project Everest

Work Update

The way forward - Farmer Co-Ops

Eugenia Muñoz
Eugenia Muñoz | Feb 4, 2018 | in Knowledge Base

We have had a busy week reconsidering the sales strategy used by FarmEd and have started to develop an alternative to our previous B2C model.


To ensure that Fiji produce is a viable alternative to imports Fiji-wide, we have decided to test the co-op model proposed by the Jan team. We want to form co-ops that allow several small-holder farms to work together in producing produce of the quality and quantity required by hotels, supermarkets and other wholesalers.


Currently, Fijian wholesalers import the majority of their produce despite agriculture being a prominent industry in Fiji. This is because local farmers lack the knowledge and resources to farm produce in the quality and quantity needed by wholesalers.


Co-ops will allow several small-holder farms to come together as one and give them the ability to create produce in the quality and quantity needed by wholesalers. To be part of the co-op, farmers will have to complete our workshops and demonstrate implementation of the techniques taught. This will ensure improvement in the quality and quantity of the produce. The co-op will then act as one entity, managing the contacts between farmers, wholesalers and other stakeholders to ensure the supply chain is efficient.


The way we see it, the co-op is a win win for all.

It provides farmers the opportunity to sell on a larger scale and thereby increase their revenue and it gives wholesalers the opportunity to stock local, fresh produce in the quantity and quality they require.


This idea is still in its early stages and we would appreciate any feedback anyone has, in particular whether this is being done in other countries and any blocks you can foresee.



edited on 1st July 2018, 16:07 by Mallory Dobner

Mallory Dobner Jul 1, 2018

Status label added: Work Update

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