Project Everest

Work Update

FarmEd Goes B2B With Proof Of Concept

by
Corey Middleton
Corey Middleton | Feb 1, 2018 | in Knowledge Base

The objective of the month is to test our current hypotheses surrounding the new B2B model of Farmed. This will primarily involve the establishment of a co-op in partnership with TECA, creating & testing workshops run through the co-op, and testing the database and operating systems (eg. sales pipeline & marketing activities).

 

We must also seek to understand key customer behaviours which will assist in the development of the FarmEd app by conducting case studies, shadowing farmers, and revisiting consultancy report customers.

 

Sustainable Development Goal:

FarmEd is aiming to solve Goal 2 of the Sustainable Development Goals: End hunger, achieve food security and improved nutrition and promote sustainable agriculture.

 

Goals:

  1. Test 4 hypotheses about the new B2B model of FarmEd

  2. Test four workshops through the co-op partnership

  3. Test 10 pieces of marketing content with each customer segment  

  4. Map and test 3 customer journeys along the B2B sales pipeline

  5. Conduct customer behaviour analysis on 20 customers for app developer












Overview:

 

This month will be split into four major areas of focus:

Establishing co-op

Testing B2B FarmEd Model

Sales & Marketing

Workshops

Sign 1 MOU with Namugi co-op


Grow co-op to 75% of total farmer numbers in the area


Identify 1 other potential co-op partnership

Fill BMC for B2B model


Establish metrics of B2B success


Compare B2B metrics with B2C


5 blueprint sales through B2B model


Sale to 1 commercial supplier

Empathise with 20 towns as to how they make buying decisions


Empathise with 4 co-ops as to how they make buying decisions


Write 3 customer journey maps / customer segments


Implement 3 advertising mini-campaigns for testing

Detail 8 workshop topics


Trial 4 topics with 20 farmers each for feedback


Run 2 Workshops



 

Likely Tasks:

 


Establishing co-op


Testing B2B FarmEd Model


Sales & Marketing


Workshops

Stakeholder engagement


Empathising with village headman / peleasie


Writing MOU



Measuring key metrics


Writing BMC


Validating BMC assumptions


Pitching

Creating advertisements

 

Mapping sales pipeline


Empathising

Exploring podio capabilities


Creating SOP’s

Identify locations


Identify dates


Customer relationship management


Account keeping


Record keeping

Mallory Dobner Jul 1, 2018

Status label added: Work Update

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