Project Everest

Work Update

Everything is sweeter in Fiji

by
Amirah Zulkifli
Amirah Zulkifli | Dec 1, 2017 | in Knowledge Base

 A week into project and everyone is ready to hustle hard. Over the course of a week, our team has come up with certain ideas that we feel would maximize the potential of Farmed and reach out to more people. Some of our ideas include an additional workshop for the use of the upcoming Chatbot app, and ‘Fuber’ which essentially is Uber for farmers.

The agriculture workshop that is meant to launch in January is an amazing way to educate farmers regarding agricultural practices such as Permaculture and Companion farming. The app is another amazing way to reach farmers and answer their queries. Mark, our team member who is an international student from China realized that farmers might struggle with the Chatbot app as English is not the farmers first language neither is it his. Therefore, he came up with the idea of having an additional workshop specifically for the use of the App. Not only will this increase profitability to Farmed, it will also ensure that all farmers using the app will have a consistent understand of how to use the app.

 Another major issue that we noticed was that at certain seasons there would be a surplus of a certain crop in the local markets. After empathizing with about ten farmers over the past three days, we realized that the majority of farmers are growing the same crops. This surplus of crops being grown in the farms has caused an incredibly competitive environment for the farmers to sell their produce. Seth, our team leader brought to our attention the idea of a Uber for farmers aka “Fuber”. This would establish a relationship between farmers and hotels or other supply chain members. The aim of “Fuber” is to ensure all farmers have the opportunity to sell their produce.

 “Fuber” works by hotels posting that they are requesting 20 eggplants by a certain date. A farmer would approve the request and provide the eggplants at the given time. Some question that arise from this system, however, is who would provide the transportation? Or where are these buyers buying their current produce and are they willing to obtain produce from these farms?

In the coming weeks, the Marketing Analysis team would largely focus on these areas. We will talk to as many hotels and resorts within the area to establish a relationship for the current ideas that we have come up with.

 Does this sound like an efficient way to create more demand for the local farmers?

 We would love to hear any feedback or ideas from anyone that may have idea!

 Venture on!

William Lee Dec 3, 2017

How would the farmer be able to promise that they are able to provide X amount of crop by a certain date? Timing the planting of the crop as well as timing its harvest seems like a difficult and uncertain task. Or would this work as a store and sell system, where surplus produce (especially when selling for a low cost at the markets due to oversupply) would be stored and sold later to customers in need when prices have risen? This would essentially make you a grocer.

Reply 0

Zoe Paisley Dec 6, 2017

Fair point! Logistically it would be somewhat complicated to match-up. But think of it like woolies ordering stock from an outlet. Its a digital intermidrary between farmers and markets.
Generally how I see this working is the client (hotel, restaraunt, whomever) would put an order in that needs to be filled a few days later. At that point in time, the farmer would know how much produce they would have and if they can provide the produce.
Alternatively, if a single farmer couldn't meet the demand, they could buddy up and comment on the post, saying they have x amount then another farmer would fill the remainder of the order. In doing so, multiple farmers would benefit. It also could act similarly to co-ops (which have a certain order to meet then all of the growers would supply what they could to meet that order).

Reply 0

Zoe Paisley Dec 6, 2017

Awesome hustle team! Definitely like the idea of the app workshop (will help SO much!) as well as "Fuber". Only thing is I'm not sure about the name (I'm not sold!).
A good idea would be expanding our research into transport (as you mention). From what I've learnt it's independant farmers bringing the produce to Sigatoka market OR its a middleman who goes to designated farmers. Identifying how the middleman chooses these farmers will be an interesting direction to follow, moving forward.
Also looking into Puskar (a farmer who acts like a co-op, in the sense that he brings local produce to his pack house, sorts it and sends it to suitable markets) could be another interesting way of investigating markets and transport. How did he set it up? How does he source the food? Also, are there any refrigerated trucks in Fiji? (I highly doubt this but it helps with value adding and increasing vegetable shelf life especially in hot climates).

Reply 0

Zoe Paisley Dec 6, 2017

Awesome hustle team! Definitely like the idea of the app workshop (will help SO much!) as well as "Fuber". Only thing is I'm not sure about the name (I'm not sold!).
A good idea would be expanding our research into transport (as you mention). From what I've learnt it's independant farmers bringing the produce to Sigatoka market OR its a middleman who goes to designated farmers. Identifying how the middleman chooses these farmers will be an interesting direction to follow, moving forward.
Also looking into Puskar (a farmer who acts like a co-op, in the sense that he brings local produce to his pack house, sorts it and sends it to suitable markets) could be another interesting way of investigating markets and transport. How did he set it up? How does he source the food? Also, are there any refrigerated trucks in Fiji? (I highly doubt this but it helps with value adding and increasing vegetable shelf life especially in hot climates).

Reply 0

Zoe Paisley Dec 6, 2017

Awesome hustle team! Definitely like the idea of the app workshop (will help SO much!) as well as "Fuber". Only thing is I'm not sure about the name (I'm not sold!).
A good idea would be expanding our research into transport (as you mention). From what I've learnt it's independant farmers bringing the produce to Sigatoka market OR its a middleman who goes to designated farmers. Identifying how the middleman chooses these farmers will be an interesting direction to follow, moving forward.
Also looking into Puskar (a farmer who acts like a co-op, in the sense that he brings local produce to his pack house, sorts it and sends it to suitable markets) could be another interesting way of investigating markets and transport. How did he set it up? How does he source the food? Also, are there any refrigerated trucks in Fiji? (I highly doubt this but it helps with value adding and increasing vegetable shelf life especially in hot climates).

Reply 0

Zoe Paisley Dec 6, 2017

Awesome hustle team! Definitely like the idea of the app workshop (will help SO much!) as well as "Fuber". Only thing is I'm not sure about the name (I'm not sold!).
A good idea would be expanding our research into transport (as you mention). From what I've learnt it's independant farmers bringing the produce to Sigatoka market OR its a middleman who goes to designated farmers. Identifying how the middleman chooses these farmers will be an interesting direction to follow, moving forward.
Also looking into Puskar (a farmer who acts like a co-op, in the sense that he brings local produce to his pack house, sorts it and sends it to suitable markets) could be another interesting way of investigating markets and transport. How did he set it up? How does he source the food? Also, are there any refrigerated trucks in Fiji? (I highly doubt this but it helps with value adding and increasing vegetable shelf life especially in hot climates).

Reply 0

Samantha Orum Jul 1, 2018

Status label added: Work Update

Reply 0