Project Everest



Back in July, Tiaan Stals contributed a brilliant idea in his crowdicity post “AgTasker - exporting the knowledge of Australian Agriculture students”. I want to bring the idea to life, but with a few tweaks and implementations that could be feasible in its infant stages. Below is a proposal that is specific to FarmEd but I hope in the future, this could be a realistic way to outsource for other tasks.

Basic concept

To refresh everyone’s memory without getting into the technical side of things, here is the basic concept portrayed deductively.


  1. FarmEd sells agricultural expertise through consultancy reports.
  2. Consultancy reports are sourced from university students through outsourcing.
  3. From my knowledge, we found Bhakti because she is a friend of Lisa and Zoe’s.

à new way of finding new consultancy report writers which I believe could be both cheaper and still effective.


The idea envisioned

Imagine a platform where Project Everest can upload it’s needs (such as a written consultancy report) and on the other end, university students can compete against each other to produce the good for a set price.


A NEW competition system in comparison to competitors

Companies such as Freelancer and Airtasker do a similar thing, but have a competition system that is not ideal for our target market: University students. Below is how set companies work and how our system would differ.


Freelancer (company name)

Companies would post a “task”, writers/professionals would state the lowest price they would complete the “task” for. Then, the person willing to do it for the least amount of money gets given the opportunity to complete the task.



-       no 100% guarantee the task would be completed in time

-       bidding down prices does not ensure quality and may even reduce quality

-       expensive in respect to PE’s $70 offering to Bhakti per report


PE system

Project Everest would post a “task”. University students, say 3 of them all write the consultancy reports and the best one (chosen by PE) gets paid a set amount.

Eliminates the aforementioned problems above


Resource required:


What is required:


If FarmEd continues to sell consultancy reports, the diagram above (made by July FarmEd Drone team) would be ideal in how the system would function.



What Tiaan had proposed is the dream goal, but to facilitate a platform of such gratitude is difficult and time consuming. It is possible to eliminate the IT process.

  1. instead of computing a platform, we can literally send marketing students to lectures to pitch this opportunities to students.
  2. We’d invite them to write down their emails and contact details.
  3. Each time we receive a contact from the proof of concept team that a consultancy report is required, we distribute the information (land size, farmer wealth…) to all the willing students. If they are willing they would write ‘Ack’.
  4. theoretically, the ag students would go on to write the reports before deadline, say two days and PE selects their favourite solution to the farmers problem and pays them accordingly


We need:

-       marketing students – to pitch the opportunities for these students

-       a dedicated email to communicate with university freelancers

-       FarmEd operations as usual



We are assuming university students are eager to use their spare time to write consultancy reports for a fee, despite acknowledging their own personal report may not get chosen. I think it’d be good to test the idea first, by pitching the idea in a lecture and gauge the interest. 

Tagged users

Andrew Vild Aug 16, 2017

This is an awesome idea and definitely utilises "Staff on Demand" in its model for scalability.

There would be heavy human resources costs associated with:
- emailing lecturer
- arranging for someone to speak at said lecture
- collecting and entering names into a system
- setting up and maintaining the aforementioned system for automated emailing of information etc.

My suggestion is that you would look into alternative and less resource intensive ways in which this could be done... maybe it is integrated into 3rd year ago students subjects, maybe we get people to come to us and we post jobs with an expiry date etc.

There would need to be an 'employed' person who is deciding which report is best and ensuring it is accurate to a minimum standard, assuming we reach economies of scale, it would be viable.

Overall though, love this idea and think it has some serious viability around it. Just needs a little more around first steps and considering the additional resources required to make it all happen.

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Tyson Feng Aug 17, 2017

Yeah, I completely agree. I'll give it more thought.

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Kai Faulkner Aug 16, 2017

Im a fan. Definitely a fan. Very glad that this is being though about in detail, as it has definitely been the biggest make or break point since the start of this whole thing, being finding a sustainable method for generating the correct information and advice for our clients which is of course the biggest business offering.

My question with this system proposed is how do we ensure and monitor the quality of information, ensure consistency and also make sure that the advice is human centred and tailored to each individual client?

I think this is going to be crucial as we move and try to scale this puppy up, particularly in this stage where we are still trying to prove our PMF with the MVP.

As for what I feel i can add to the development of a solution:
I feel that maybe the best solution at this point in time would be to take aspects of your idea and scale them back a bit. So, we still find university ag students with an interest in doing this, but rather than going for a freelancer approach which works great when there is more freedom in the outcome, we move towards contracting these students and therefore can invest resources into training them and educating them properly about what the reports need to look like. This reduces moving parts, cuts down on report reviewing time and also hopefully results in a higher quality product.

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