Project Everest

Making friends with local NGOs.

Anastasia Renda
Anastasia Renda | Jan 20, 2017 | in Knowledge Base


Susaday from Siem Reap!


This post is both a brief outline of an important meeting we had this month, here in Siem Reap, and, also, a recommendation for future trekkers who will be working on FarmEd in the upcoming months.

After realising that our current business model was not inclusive of lower income farmers (LIF), due to the research that suggested that this demographic simply did not own smart phones or tablets, and therefore would not be able to access the FarmEd application themselves, we started ideating different ways that we could include them in the near future. One of the ideas we came up with was the proposal of a community centre system, where the application and associated soil testing kits would be located, so that LIF could go there to access the application, and the ensuing advice and recommendations. These community centres would ideally have small plots of arable land, which we would use to demonstrate the following;

-       How the soil testing kits work,

-       The correct application of fertilisers,

-       How to grow the crops according to the instructions from the app. This is an important point, as we learnt from several sources this month that Cambodians are results driven people, and for us to expect their trust from them, we need to show them that this product works


This led us to our meeting with an agriculture and water specialist from the Trailblazer Foundation to discuss the possibility of a partnership with them in the future.   Trailblazer is an organisation based in Siem Reap that is also concerned with alleviating some of the most pressing social issues affecting Cambodia, including food insecurity, and access to clean drinking water. Their office is located in Siem Reap, where they currently have small plots of land, which they use as demonstration plots in their agriculture training programs.


After learning how their goals were very much in alignment with our own, we were very excited to meet with members of their team. We put together a brief presentation, where we were able to talk to them about who we are, what we’re doing here in Siem Reap at the moment, and what we intend to do, moving forward, into the future.


During our meeting with them, we asked them to interact with our application’s prototype, to see what they thought of it. They were both very impressed, and believed, that with the right direction and development, something like FarmEd could be very beneficial to the lives of many farmers here in Cambodia. They are very interested in seeing our completed product and are looking forward to hearing from us again in the future.  Their work takes them into many villages in Siem Reap, and neighbouring provinces, and have even offered to escort our teams, in the future, to visit the communities they work in.

To conclude, I strongly suggest that future trekkers keep this in mind and continue our relationship with the Trailblazer Foundation.


Thanks for reading. Good luck with your projects.


No comments yet, be the first to post one!