Project Everest

FarmEd Implementation Plan(t)

Bridgette Cottrill
Bridgette Cottrill | Jan 19, 2017 | in Knowledge Base

With our application prototype well underway and the expansion of our business plan, the Cambodia FarmEd team have identified the need to prioritise an implementation plan.


One of the main barriers for new businesses is the initial emergence into the market. This initial start-up phase has been identified as the section in which business are most likely to fail, with only a small percentage of business able to gain enough traction for start-up.


Our team has a number of unique barriers that we have come across since being in country. These include affluence levels, reluctance to change and take external advice, and lack technology & education.


In recognising the above hurdles the following mechanisms should be applied

-       Be realistic- whilst it is important to have ambition, it must be relative to ability. This is particularly relevant in term of timeframe.

The locals here are super helpful and want to better their current living conditions, however their history, educational levels and little to no disposable income mean that they are less perceptive to change current practice due to trust, lack of knowledge and inability. Resultantly, it is necessary to adapt the traditional westernised business pathways, teams should think outside the box and be innovative in their approaches.

-       Our project is a sustainable and long-term solution however it will take time to set up. The project will need time to gain validity and trust in local community. This is why we think It is important to network. Within the community, with government organisations and NGO’s! All these sources all offer unique insights into our project,  which will be crucial to the kick-start of our initiative!


-       Don’t fall in love with the product- We believe that our project offers a unique and unexplored avenue to solving the pressing issues surrounding agricultural production. By tapping into the private sector, Farm-ed are able to create an economically sustainable solution to the issues at hand and also adding to the economic prosperity of the agricultural sector. However, the Cambodian marketplace is not yet acclimatized to the technological advancements we initially anticipated, it is for this reason we have had to be flexible. We think it is important to remember who the target market is and constantly refine the product to suit their needs.

-       Whilst we have spent a significant amount of time in the development of the prototype of our application we realise that the initial target market of low-income farmers is not viable. Whilst technology is growing at an exponential rate it is necessary to fill the void until the appropriate level is reached. This is why to begin with our application will be designed for higher income farmers and/or NGO’s who are working on farmer training programs- this market is better equipped to have the disposable income to pay for and knowledge to use the application. We have also looking to explore the idea of implementing a consultancy service to act as a temporary solution that is more applicable to the current situation in Cambodia. This solution will address the issues at hand, whilst preparing and molding the market for widespread deployment of the app!


I hope this makes sense and provokes some thoughts, let me know what you think! J


Nicholas needs Jan 19, 2017

awesome stuff here Bridgette, implementation is key in terms of interacting with the locals and members of the community and understanding what it is FarmEd can help them with. It has definitely provoked some thoughts :)
Keep it up *insert flexed bicep emoji*

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