Project Everest

Fiji teams Service concept

Amelia Gartner
Amelia Gartner | Jan 4, 2017 | in Knowledge Base


FarmEd is a business which provides a consultancy service to Fijian farmers looking to increase the health of their farm and improve their crop yield and productivity. The FarmEd consultancy service will be offered at three different price levels. At each level a consultancy report will be provided to varying degrees of detail. A paid consultancy report is created for a farmer to provide a culturally appropriate report that recommends (agronomical) farming practices, soil health education and sustainable farming.



As a subscription based service each quarter (or crop rotation cycle) the farmer will have a FarmEd representative come back to their farm to conduct new testing (max 4 times per year). A new report will be given each quarter with new test results and fresh advice. The farmer can then use this report to improve their farm land before a new crop is planted to achieve maximum yield.


We have chosen to base FarmEd’s payment struction around a subscription based service which would be charged Quarterly (or based off a farmer's seasonal crop rotation schedule) to a maximum of 4 times a year. We have chosen this model as the positive impact a service based business provides includes:


  1. Flexibility

    1. Allows the company to plan resources, manage cash flow and predict revenue.

    2. Flexibility in changing the time of testing based on the farmers seasonal crop rotations

    3. Flexibility in business tactics if the model needs to be altered as there are long periods between each re-visit


  1. Ability to scale

    1. Provides the client with the freedom from contracts to be able to control the service and stop or start it whenever they want

    2. Provides a service to the client that can be increased to a higher level for additional revenue if the model is working and providing higher success rates to the farmers.

    3. If the client has multiple farm lands the model can be applied to multiple sites meaning that one clients worth becomes higher due to multiple subscriptions for each site or the creation of a bundle deal.

    4. Ability to create a bundle deal for example if an entire village wanted the service for multiple farms, meaning multiple users and sites in the one area.

    5. Provides a model that we can always add additional products to each subscription level to increase value.

    6. This model has the ability to be replicated very easily to other regions in Fiji and other countries if the model is proved to be working.


  1. Stronger Relationships with farmers

    1. The subscription model will allow FarmEd to build up strong and lasting relationships with farmers over a longer period of time. This will allow the model to grow and cater to the client individually over the time of the service. Farmers will feel that they are being looked after and cared for rather than providing one sole service and no follow up.

    2. Forces FarmEd to be accountable in their client relationships. As the model grows and changes the subscription model will allow FarmEd to continue to add value over time.


  1. Strive for Innovation

    1. This model will continuously be changing to match the client's needs therefore we will continuously need to be pushing for innovation and exploring ways to make a greater impact, to be proactive instead of reactive.

Nicholas needs Jan 4, 2017

Really good stuff here Amelia! The subscription has worked well for a few other farming initiatives working within this space and it's great that the different packages appeal to different target markets too. Keep up the awesome work!

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(Account removed) Jan 4, 2017

This consultancy packages idea are absolutely brilliant, I love the work you guys have put into it/discussed about it since having a meeting with you all this morning. Just a note - the soil temperature you are providing in the 'mid level' range, not as necessary for farmers to know (more for people performing the consultancy report to potentially explain why growth rates for plants are slower - heat sinks in soil slows growth rates), in contrast a more important one would be identifying the nitrogen levels in the soil. N is more of a killer to plants (when there is more nutrients than needed) and more important for farmers especially in Sigatoka to understand at a mid range level - also more important if you are aiming for a more environmentally friendly impact farmers can take.
Love the work guys, keep it up!

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Amelia Gartner Jan 4, 2017

Thanks Danks! Super helpful as always! We will realign more towards N for the mid level : )

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Ashley Xu Jan 4, 2017

Hi Nick! Could you tell us (Fiji) a little more about the other farming initiatives that had subscription models in Cambodia?

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Wade Tink Jan 8, 2017

Really like your work and thought process on this. When reading your proposition and looking at the outline of the different types of reports you are very focused on the benefits for FarmEd and what the features are of the report. What I suggest is that you apply a "benefits" approach to this proposition. By that I mean; what are the results (benefits) that farmers are going to gain by having this testing completed and the reports? Are these results quantifiable? Ultimately, can you guarantee these results? If you are able to answer the last question in the affirmative, and it is something that the end-user cares about then there could be a strong business model.

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Ciaran Hoare Jan 23, 2017

How do you plan to manage or mitigate the potential negative impact of an increased productivity in only the farms who can afford to pay for the service? I believe this feeds into a much larger conversation about products and services which give a user an edge (comparitively) over their competitors.

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