Project Everest

Adopted Experiment

[PROPOSED EXPERIMENT]: Unique Value Proposition - NGOs - Hidden Hunger Malawi - January 2020

Lean Phase: Unique value proposition

Purpose: To determine that NGO’s will pay for the USTAWI app.

Assumptions: Stakeholders are interested in the USTAWI app. 

Success metric: Number of successful pilot tests committed to.


Green light: Stakeholders commit to pilot test the USTAWI app.

Success point: Three stakeholders (including confirmation with DAPP) commit to a pilot test and/or pre-orders USTAWI app.

Orange light: One stakeholder commits to a pilot test but do not pre-order.

Red light: No stakeholders are interested in a pilot program. If this occurs, find out exactly why they are not interested.

Experiment build:

  1. Determine which stakeholders are most likely to want involvement. Previously we have spoken to: NAYO, DAPP, GOAL, Mary’s Meals, FHI360, Catholic Relief Services, PPB, CARE, World Vision.
  2. Research what a pilot test could look like. Determine how a pilot test would work in general. Write this up in a document.
  3. Contact each NGO to set up a meeting to learn about their ops if determined viable.
  4. Conduct meetings and bring back info to analyse (see questions for meeting below).
  5. Contact each NGO to set up a meeting to pitch them the pilot program.
  6. Prepare a pitch that is tailored to each NGO’s operations and practice.
    1. Emphasises UVP and phrase it particular to each NGO.
    2. Determine a currency testing strategy e.g. if they’re interested/if the pilot test goes well, offering them a 100% refundable pre-order/deposit.
  7. Concurrently, develop a detailed HH document to email to the NGO post-pitch. Use this brief a starting point: 
  8. Deliver pitch followed by emailing the pilot program document to NGO.
  9. Wait for reply/follow-up by the end of the month (January 2020).

Note A: an MOU is possible though a commitment to currency would indicate greater interest.

Note B: It is unlikely that a pilot test will be begun in this month. However, given our relationship with NAYO it is possible that a smaller-scale pilot test could be run in Nancholi. Additionally, a pilot with NAYO could create credibility for the app.

Note C:

  • Info on their current programs
  • Current partnerships with organisations
  • What those partnerships look like
  • Operating budget (it’s easiest to collaborate on a solution if our restrictions, budget and otherwise, are clearly laid out for us. We don’t want to waste time by proposing a solution that is wildly outside your price range/expectations. From here, next time we meet we’ll have a very clear proposal)
  • What programs do they want/have they always wanted to run?
  • What programs have they run but failed in the past, and why did they fail?
  • What are their resources (people)?
  • How do you evaluate the success of your programs? What problems do you face/difficulties?

Note D:

December also noted other NGO’s on the radar: UNICEF, Nasfam, Save the Children, USAID, WFP, Malawi Red Cross, Salvation Army. This document contains more:

edited on 5th January 2020, 19:01 by Jack Ryan

Jemima Crawford 3 weeks ago

Status label added: Adopted Experiment

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