Project Everest

[EXPERIMENT RESULTS]: Sanitation Amisen – Currency Test - September 2019

Reference Design Post At: 

Lean Phase: UVP

Assumption: Woman will be willing to pay for a menstruation product that will no longer restrict their freedom and allow them to participate in daily activities.

Time Frame:  1 Week 

Key Outcomes: This experiment used two villages as case studies which had 6 women across them to understand if women see value in the production of a discrete distribution channel for reusable menstrual materials.  


The experiment was green lighted as 100% of the early adopters paid for the product by taking the time to give us their details as well as providing the feedback.  

Access to Smartphones:

It was found that 4/6 women had access to smartphones. The women who had access to smartphones were from the village of Vengara, which has a higher socio-economic background. 

Women with Disposable Income:

4/6 women had disposable income that could be spent. Once again these were the women from Vengara that had a higher socio-economic background. 

Providing Feedback on the Idea:

When women provided feedback, this was seen as a form of currency as they took the time to engage in conversation and give advice for the development of the product. 6/6 women did provide feedback without being prompted to. 


This is the key metric for finding out whether the women see benefit in the ideated solution. 1/1 women have paid the deposit of $5 to receive the first batch of production. This highlights a need for the product in Amisen as women are willing to pay to solve this problem. 

Link to Data: 

Validated Learning:

1/1 of women surveyed in Amisen saw value in the product as they paid a $5 deposit to secure the deliver of the first round of production.This means the experiment was green lighted as 100% of the women paid money to receive the product.  

4/6 of the women survey were identified as early adopters of the product as they had the access to technology as well as the disposable income that they currently use on a product such as disposable pads that has cost free alternatives for it such as leaves and rags. 

Of the 4 early adopters 4/4 were willing to give up a form of currency that was their phone number and name as well as them taking the time to give feedback and suggestions for a possible solution. 

The penetration of technology is on the rise however currently an app-based solution would only be able to target women from a high socio-economic background such as those from Vengara.  

Next Move: We will progress to utility testing a feature of our solution and continue to iterate through another feature each time. 

edited on 18th September 2019, 07:09 by Diya Redhu

Lily Partridge 4 months ago

Team, this is just one step in the currency ladder, but you still need to prove that enough people are actually willing to pay MONEY for this service - unfortunately this business can not operate on feedback and time alone.

I need you to start making SALES (whether it's presales, discounts off the first product or subscription, buy 2 get one three for first x packs, don't know) in bulk because that is the ultimate validation of the need.

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